PGDM in Marketing Management Course at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur Syllabus & Subjects Semester Wise

The PGDM in Marketing Management syllabus at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur is designed to provide overall knowledge to the students with a strong foundation. PGDM in Marketing Management faculty at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of PGDM in Marketing Management at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. PGDM in Marketing Management syllabus at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur maintains a balance between theoretical knowledge and practical knowledge.

PGDM in Marketing Management first year students at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. PGDM in Marketing Management syllabus at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur is also frequently updated to give industry relevant training and knowledge to students. Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) enable PGDM in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of PGDM in Marketing Management progress, students learn advanced topics and complex concepts. The PGDM in Marketing Management curriculum at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur mainly focuses on analytical and critical thinking. As the PGDM in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of PGDM in Marketing Management at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

PGDM in Marketing Management curriculum at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The PGDM in Marketing Management syllabus at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS)

Workshops and Seminars - Regular sessions with industry experts help PGDM in Marketing Management students at Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) to stay updated with current trends.
Group Projects - Collaborative projects according to Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) syllabus develop teamwork and problem-solving skills.
Case Studies - PGDM in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Deen Dayal Upadhyaya Institute of Management and Higher Studies (DDUIMHS), Kanpur for latest PGDM in Marketing Management curriculum.

Syllabus of Post Graduate Diploma in Marketing Management (PGDMM)

The Post Graduate Diploma in Marketing Management (PGDMM) program emphasizes marketing strategies and management skills. Core courses cover marketing principles, market research, and consumer behavior. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects, conduct market research, and gain practical experience in developing marketing campaigns. Graduates are well-prepared for careers in marketing management, product management, and market research.

Syllabus & Subjects

The syllabus of the Post Graduate Diploma in Marketing includes topics that are fundamental in nature and move deep into Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing, etc. With the assistance of those subjects, you can still increase your deep knowledge of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending on the college.

Semesters	Subjects
Semester I	Marketing Management
	Human Resource Management
	Principles of Management
	Financial Accounting
	Fundamentals of Communication and Interview Preparation
	Managerial Economics
Semester II	Mastering The Interview and Networking Skills
	Innovation Management
	Strategic Management
	Cost Accounting
	The Integrative Manager
	Elective Project
Semester III	CRM
	Marketing Finance
	Distribution Management
	Marketing Research
	Consumer Buyer Behavior
	Advertising and Sales Promotion
Semester IV	Social Media Marketing
	Product/ Brand Management
	E-Commerce
	Internet Marketing
	Project
Elective Subjects	Customer Relationship Management
	Rural Marketing
	Sales and Distribution Management
	International Marketing

Projects

PGDM in Marketing course projects is an important segment of the course curriculum. The projects are accessed by the professors to evaluate and judge the students' understanding of those subjects. Students can pick out their direction and mission consistent with their specialization. Given below are some of the course projects:

(i). Advertising Strategy of the Indian Corporate World - LG Electronics

(ii). Customer experience management in the personal loan

(iii). A study to identify the retail penetration level of Airtel prepaid cards

(iv). Marketing through social media and bookmarking sites

(v). Measurement of Brand awareness and brand perception of Mobile Phone Companies

Reference Books

Books are termed to be the greatest investment that an aspiring individual can invest in PGDM Marketing books can help students to understand the core topics and they also can learn about various topics according to their interests. Books will definitely have a great impact on the student’s life Given below are some of the important books:

Name of Author	Name of Book
Siddharta Raut and Pradeep Kashyap	Rural Marketing
Schiffman and Kanuk, Prentice-Hall	Consumer Behavior
Philip Kotler	Marketing 4.0
Philip Kotler	Marketing Management
Richard R Still	Sales Management