The full form of BBA in Communications Management is a Bachelor of Business Administration in Communications Management. Bachelor of Business Administration (BBA) in Communications Management is a career-oriented program that offers 3-year undergraduate level degrees. BBA in Communications Management is a regular full-time undergraduate course comprising six semesters.
Aspiring candidates are required to successfully complete 10 + 2 or equivalent from a recognized institution with a minimum of 50% score. Admission to BBA Communication can be merit-based or entrance based. However, some of the top institutes prefer entrance-based admissions.
The best institutes for BBA communication management are Jain University, Institute of Business Management and Research, AMITY University, and Doon Business School. The average fee for a BBA in Communications Management in India ranges from INR 2,000 to INR 5,000. Most Indian universities teach a variety of subjects and the curriculum is relatively similar.
The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & Edit etc.
The career path after graduation is lucrative and offers entry opportunities as a communications manager, television correspondent, marketing manager, radio jockey, film director, journalist, PR manager, etc. In India, successful graduates can expect an average annual salary of between INR 1,80,000-4,00,000.
Upon graduation, candidates may also consider academic advancement by opting for an MBA in Communications Management. The course curriculum includes the study of project management, social media, digital marketing, and other interactive technologies. Highly sought after by BBA applicants, this graduate program includes a project to help students develop practical communication skills.
Major highlights of the BBA in Communications Management Highlights course study are mentioned in the following:
Particulars | Value |
Course Name | Bachelor of Business Administration in Communication Management |
Course Level | Undergraduate |
Course Duration | 3 Years |
Eligibility Criteria | Passed 10 + 2 from a recognized institution with a minimum score of 50% |
Examination Type | Semester based |
Admission Process | Merit-based or through Entrance tests conducted by different universities. |
Internship | Yes |
Entrance Exams | IIMC, SET, IPU CET, BMMMC-DU, etc. |
Course Fee | INR 85,000-5,00,000 |
Average Annual Salary | Up to INR 4,00,000 |
Top Recruiters | HCL, TATA Consultancy, Adobe, Hewlett Packard, Lenovo, Amazon, Google, Infosys, CNBC, BBC, ICICI, IBM, Guardian Group, Professor, Event Manager, Editor, Producer, TV Correspondent, etc. |
Job Profiles | Communication Manager, TV Correspondent, Marketing Manager, Radio Jockey, Film Director, Reporter, Public relations manager, Columnist, Screenwriter, Video Jockey, Floor Manager, Fashion Photographer, Executive Officer, Creative Head, HR Manager, Production Manager, etc. |
(i). Excellent job opportunities in both India and abroad.
(ii). Enhanced employability and opportunity to work for multinational companies.
(iii). Increasing demand for communication professionals.
(iv). The opportunity to gain both practical as well as theoretical knowledge.
(v). Lucrative salary package for fresher.
(vi). Academic advancement after graduation, students mostly pursue MBA.
The admission to management colleges for this BBA program varies from one college to another but the eligibility criteria remain more or less the same. Students are offered admission based on their merit in qualifying exams followed by a valid score/ rank in national/university-level Entrance Exams (AIMAUGET, IIMC, SET, GITAM, etc.). Some colleges would also conduct GD & PI additionally for intake purposes. Students can also find admission to BBA colleges based on merit in qualifying exams only.
Types of BBA Communication management Courses
Both full-time and part-time alternatives are to be had to aspirants for the path. The numerous BBA communication management path sorts are precise below:
(1). Distance: The distance BBA communication management application for 3 years isn't supplied in faculties/establishments due to the fact a few faculties aren't capable of offering long-distance mastering for any college students.
(2). Full-Time: The one-two-year BBA communication management is full-time. Practical know-how is more vital in this concern than educational comprehension. The gain of a full-time path is that thru near touch with different college students and teachers, college students can gain ways extra exposure, experience, and information. A full-time study, BBA communication management is split into 6 semesters.
(3). Part-Time: Students who're not able to wait for ordinary training have to sign up for the part-time BBA communication management path. The application lasts for 3 years. The gain of taking a part-time path is that scholars can achieve this at the same time as additionally working, going to school, etc. Some establishments provide part-time or distance-mastering BBA communication management programs.
BBA in Communications Management Eligibility Criteria
(i). The minimum eligibility to get admission in BBA (Communication Management) is 10 +2 from a recognized educational institution, preferably with a commerce background.
(ii). The criterion for score generally varies with different colleges and universities but an aggregate score of 50% in 10 + 2 is required.
BBA in Communications Management Admission Process
(i). The admission is commonly made through various entrance exams which are conducted by respective universities on state and central levels. Some universities also conduct a separate entrance test while in some colleges students are also selected based on merit.
(ii). Relevance of these tests is subjected to test basic reasoning abilities, general aptitude, and knowledge of English grammar.
(iii). The General admission procedure involves an entrance test, a merits list, and finally an interview round sealing the candidature of students.
Accepted Entrance Exams
After passing out 10+2 exam, aspirants are required to appear in various entrance exams to secure admission to the topmost colleges in the country. The entrance exams are as follows:
AUMAT | SUAT | DSAT |
GOT | NPAT | BUMAT |
GGSIPU CET | CUCET | ITM NEST |
AIMA-UGAT | UGAT-AIMA | DU JAT |
SET |
Skills Required
The basic skill sets required for pursuing a degree in the field of communication management are as follows:
Problem-solving ability | Inquisitiveness | Accuracy |
Good communication skill | Objectivity | Confidence |
Creative thinking | Thinking Ability | Dedication and hard work |
Management ability | Truthfulness | Expression skill |
Time management ability | Understanding | Impartiality |
Critical thinking | Will power |
The BBA communication management fees are not fixed and depend on many factors. Some of the factors which affect the BBA communication management fees include location, faculty, demand, infrastructure, and the facilities available to the students. The average BBA communication management course fee in India is around INR 3,00,000-20,00,000.
Name of College | Average Annual Salary |
Institute of Business Management and Research, Indore | INR 70,000 |
Doon Business School, Dehradun | INR 1,32,000 |
Amity University, Noida | INR 4,40,000 |
Alliance University, Bangalore | INR 1,50,000 |
Jain University, Bangalore | INR 1,60,000 |
Selection Criteria
Selection for the BBA communication management application might be executed in step with the choice standards determined by the university. Every BBA communication management university to be had inside the country has its very own choice system. Candidates can test the particular data approximately the admission system by journeying the legitimate internet site of the university. Most of the schools will provide direct admission on the premise of twelfth scores. However, applicants are suggested to go to the university internet site earlier than intending to fill out the software form. Colleges will even behavior organization discussions and private interview rounds for the choice of applicants.
BBA Communication V/s BA Mass Communication
Each BBA program teaches the fundamentals of business. These are some fundamental BBA talents that, when combined with work-specific skills based on core functions and concentrations, will help you land a solid position. Below is a comparison of the BBA communication course with the other courses.
Parameter | BBA Communication Management | BA Mass Communication |
Course Name | Bachelor of Business Administration in Communication Management | Bachelor of Arts in Mass Communication |
Course Overview | Bachelor of Business Administration (BBA) in Communications Management is a career-oriented program that offers 3-year undergraduate level degrees. The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & editing etc | BA in Mass Communication is a 3-year undergraduate course that has been designed to teach students about mass communication. It is designed to help students learn about each constituent of mass media in detail, e.g. newspaper, radio, etc. |
Course Level | Undergraduate | Undergraduate |
Course Duration | 3 Years | 3 Years |
Eligibility Criteria | Passed 10 + 2 or equivalent from a recognized institution with a minimum score of 50% | 10 + 2 or equivalent in any stream from a recognized institute with a minimum score of 50%. |
Entrance Exam | AIMA-UGAT, SET, DU JAT | TANCET, SET, CUET |
Average Annual Fee | INR 2000-INR 5,00,000 | INR 1,00,000-12,00,000 |
Average Annual Salary | INR 1,80,000-4,00,000 | INR 1,20,000-3,00,000 |
Job Profiles | Communication Manager, TV Correspondent, Marketing Manager, Radio Jockey, Film Director, Reporter, Public relations manager, Columnist, Screenwriter, Video Jockey, Floor Manager, Fashion Photographer, etc. | Film Director, Fashion Photographer, Journalist, Sound Engineer, TV Correspondent, Actor, Screenwriter, Editor, Producer, Video Jockey, Event Manager, Content Writer, Public relations officer, etc. |
India is home to some of the best and globally renowned communication management colleges. There are more than thousands of mass communication colleges in India offering part-time, full-time, online mode, and distance-learning education at UG and PG levels.
Name of College | Average Annual Fee(INR) | Location |
JSS Academy of Higher Education & Research | INR 64,800 | Mysore |
Institute of Business Management and Research | INR 70,000 | Indore |
Indraprasta Institute of Technology & Management | INR 1,35,000 | New Delhi |
Chandigarh University | INR 96,0000 | Chandigarh |
Jain University | INR 1,60,000 | Bangalore |
Film & Television Institute of India | INR 77,8000 | Pune |
Doon Business School | INR 1,32,000 | Dehradun |
Amity University | INR 4,40,000 | Noida |
Mount Carmel Institute of Management | INR 1,14,0000 | Bangalore |
IILM Undergraduate Business School | INR 5,00,000 | New Delhi |
IFIM College | INR 15,00,000 | Bangalore |
St. Joseph Institute of Management | INR 1,32,3000 | Bangalore |
Alliance University | INR 1,50,000 | Bangalore |
MM Institute of Management | INR 6,00,000 | Ambala |
Ajeenkya D Y Patil University | INR 2,00,0000 | Pune |
All India Institute of Technology & Management | INR 20,0000 | Chennai |
Indian Institute of Mass Communication | INR 1,68,5000 | New Delhi |
ISBM College of Commerce | INR 1,32,0000 | Pune |
DR D. Y. Patil Vidyapeeth University | INR 75,000 | Pune |
Rabindranath Tagore University | INR 25,575 | Bhopal |
FLAME University | INR 19,67,000 | Pune |
Top city-wise BBA Communication Management College
Listed below are some of the top BBA communication management are as under:
Name of City | Name of College | Average Annual Fee(INR) |
Pune | Tilak Maharashtra Vidyapeeth | INR 61,000 |
Savitribai Phule University | INR 34,500 | |
Film & Television Institute of India | INR 77,800 | |
ISBM College of Commerce | INR 1,32,000 | |
Ajeenkya D Y Patil University | INR 2,00,000 | |
Delhi | IMS University, Ghaziabad | INR 1,35,500 |
Institute of Management Studies, Noida | INR 1,17,500 | |
Vivekananda Institute of Professional Studies, New Delhi | INR 91,300 | |
Indian Institute of Mass Communication, New Delhi | INR 1,68,500 | |
Indraprastha Institute of Technology & Management, New Delhi | INR 1,35,000 | |
Amity School of Communication, Noida | INR 50,000 | |
Bangalore | Indian School of Business Management & Administration | INR 14,900 |
Garden City University | INR 1,21,000 | |
JSS Academy of Higher Education & Research | INR 64,800 | |
Christ Academy Institute of Higher Studies | INR 70,000 | |
Mount Carmel Institute of Management | INR 1,14,000 | |
St. Joseph Institute of Management | INR 1,32,300 |
Listed below a comparison between two BBA communication management course-providing colleges are given:
Parameter | IILM Undergraduate Business School | Flame University |
College Overview | IILM was established 27 years ago, it is now considered among the top-ranking undergraduate schools, It offers excellent education and placement opportunities. The institute has partnered with 40+ international companies. | Flame University is a UGC-recognized university that offers various UG, PG, and PG Diploma courses. These courses are offered in various streams such as Management, Law, Science, Humanities & Social Science, Mass Communication & Media among others. |
Course Duration | 3 years | 3 years |
Average Fees | INR 5,00,000 | INR I9,85,000 |
Average Annual Salary | INR 12,50,000 | INR 9,75,000 |
Top Recruiters | Microsoft, Adecco, Porsche, Bisleri, Kantar, Harley Davidson, NASSCOM, Mercedes-Benz, Coca-Cola, IBM, Amul, etc. | HDFC Bank, Nielsen Finance Hub, Bajaj Finance, ITC Hotels, IIFL Securities, Odessa Inc, Risk Management India, Board Infinity, BirlaSoft, etc. |
The BBA in Communications Management offers a wide range of career prospects. Applicants can find work in various positions such as media manager, media strategist, media planner, consultant, media analyst, event manager, etc. in the media field. Applicants can apply for various positions in news and media companies, film production houses, websites, multinational companies, radio stations, educational institutions, digital marketing companies, etc. if they need to graduate.
Communications Management is one of the best-studied majors in the country. It is very popular in recent days due to the accelerated growth in the media industry. The career path in a communications management course is so lucrative that parents are very happy to send their children to this course. In addition, this field of science is also interesting and unique.
Job Profiles
Government organizations like Oil and Natural Gas Corporation, Various Banks, and Bharat Heavy Electrical Limited among others provide job opportunities to graduates in BBA communications management.
Job Profile | Job Description |
Photojournalist | The role of a photojournalist is to tell a story visually. Basically, they tell a story by capturing, editing, and displaying photos in a way no other medium can. Sometimes they work as freelance photographers and offer their work to various organizations around the world. |
Lecturer | They work as teaching staff in post-graduate business classes and colleges. Specific courses are taught by them and they take part in the governance of the department in which they have been hired. |
TV Correspondent | Add notable stories that are essential to mainstream society. For example, journalists filter and write about topics such as domestic and distant problems, government affairs, crime, or medical problems. |
Marketing Manager | They oversee and direct the work of marketing and advertising professionals or PR specialists by establishing an official business. They facilitate communication between departments and manage external communication. |
Columnists | They compose or express their opinions in daily newspapers. Generally, every newspaper runs sections of columns on legislative issues, sports, religion, guidance, etc. |
Communication manager | Ensure employees are aware of adding and changing projects across the organization. Management announcements are also broadcast. They also make presentations and internal notes. Meetings are conducted by them to exchange information. Printed materials and branding strategies are developed by them for use by employees. |
Floor Manager | Manage and serve customers, POS performance, sales, and more. for good business management. |
Assistant Manager | They help store and corporate management ensure that retail outlets are operating sustainably. They are also assigned to the jobs of sales maximization, personal scheduling, customer service improvement, and employee organization. |
Radio jockeys | They utilize automated sound hardware to connect distinctive sorts of music. They perform on open and private radio stations also. Occasionally they interact with live audiences. |
Fashion Photographer | They take photos of models that are used in various websites, magazines, and print promotions. They also do photo shoots showing the models' outfits, ruffles, and dresses. |
Top Recruiters
Some renowned recruiters in the field of communication management are:
Madison communication | HCL | BBC |
News Corporation of Rupert Murdoch | Hindustan Times | Bluerose Publications |
Ogilvy & Mather | HP | Brandberry |
PayTM | HT Media | CNBC |
Penguin Publishers | IBM | Disney Entertainment |
Republic TV | ICICI | Ernst & Young |
Sab TV | Infoedge | Genesis Burson-Marsteller |
Star World | Infosys | Genpact |
Lenovo | AIR | ABC |
TATA Consultancy | Amazon | Adobe |
Times Now | Guardian Group | |
Warner Brothers |
Employment Areas
Some of the relevant employment sectors are listed below:
Radio Stations | Film Production Houses | Film Industry |
Educational Institutions etc. | Digital Media Firms | News & Media |
All India Radio | Private TV Channels or TV Production Firms | Digital Media Companies |
Advertising Companies | Entertainment OTT Platforms | Gaming/Game Development Companies |
Colleges & Universities | Media Companies | Newspapers & Publisher Houses |
National TV Broadcasting Department | Film Production Houses | MNCs |
Entertainment & Social Media |
Average Salary
The expected salary upon completion of a BBA in Communications Management is Rs 4,00,000-10,00,000. After completing an MBA in Communications Management, the average salary can range from Rs 2,00,000-10,00,000. Salary increases with experience and also varies depending on the position offered.
Job Role | Average Annual Salary(INR) |
Floor Manager | INR 2,49,283 |
TV Correspondent | INR 4,06,832 |
Radio Jockey | INR 3,80,965 |
Communication Manager | INR 3,73,626 |
Marketing Manager | INR 6,87,009 |
Fashion Photographer | INR 5,00,000 |
Columnist | INR 4,19,167 |
Some of the top jobs available in the market after completion of an MBA in communication management are that of a communication manager, assistant manager, marketing manager, communication executive, lecturer, etc. Freshers completing only BBA in communication management can apply for the post of columnist, TV correspondent, correspondent, fashion photographer, content writer/marketer, floor manager, film director, production worker, photojournalist, radio jockey (RJ), public relations officer, screenwriter, sound technician, transmission executive, reporter, video jockey (VJ), etc.
BBA in Communications Management Scope
After completing a BBA in Communications Management, the future area is a career path. fertile and full of possibilities.
(i). Businesses, regardless of size or type, need communications professionals who deal with corporate communications, public relations, social media management, marketing, promotions, and other key roles.
(ii). These key positions are managed by hired professionals or companies. The ever increasing demand for professional communicators continues to grow to expand the future scope of BBA in communications management.
(iii). Both national and international companies are registering an increasing demand for communication professionals. Demand continues to grow, resulting in candidates being hired by leading companies.
(iv). Students often choose career advancement, and they typically choose an MBA to advance both professionally and academically.
(v). Newcomers to this field are likely to be employed soon after graduation in industries such as radio, newspaper, magazine, content marketing advertising, etc.
(vi). The most popular companies employing communications specialists are Amazon, Google, Guardian Group, CNBC, TCS, and others.
Career options after BBA in Communication Management
Some of the highly opted careers and designations in the media industry are as follows:
(1). Copywriting: Copywriting is the process of writing promotional materials. The copywriter is responsible for the text of brochures, posters, websites, e-mails, advertisements, catalogs, etc.
(2). Editor-in-Chief: The Editor-in-Chief refines and edits the content or texts of a journalist or writer. They help uphold the company's charter, style guidelines, and editorial vision by ensuring this article stays in sync with the organization's overall editorial vision and aesthetic. They play a key role in lifting and polishing the material, taking it to the next level of precision and overall beautification.
(3). PR Specialist: PR Specialist connects celebrities or dependent organizations with the public. You are responsible for establishing and maintaining face value, goodwill, and partnership relationships with the media, consumers, government, local communities, and other public stakeholders to enable customers to sell their products and generate profits.
(4). Photojournalists: Photojournalists are people who have mastered the art of telling their stories through footage or images. They do this by clicking on photos, editing them, and submitting images. They stick to the phrase "A picture says more than 1000 words". Photojournalists prefer to work as freelancers rather than sticking to an organization so they can explore and learn new techniques and arts.
(5). Magazine Editor: A person who writes articles, blogs, columns, stories, and columns for magazines, whether in print or online platforms and media, is a magazine editor. They also interview people and turn their stories into interesting or inspirational articles for readers. Newspaper writers also have to proofread and edit articles, and this can be their own article or that of a friend. They tend to have multitasking skills.
(6). Media researcher: A media researcher works on various mass media platforms such as television, radio, or newspapers and helps organize various and sometimes all aspects of a media program. You are involved in the media program from the idea through to implementation. After several years of experience, media researchers can turn to their production.
(7). Journalists: Journalists are also considered journalists. Her main job is to investigate crimes, use her powers of observation, interview celebrities, and ordinary people, and create content for a news channel or newspaper. Their professional profiles will typically include:
(i). Create articles or programs that provide relevant and needed information to the public.
(ii). Collection of information.
(iii). Write true stories.
Scope of Communications Management in India and Abroad
The scope upon completion of the Communications Management course is simply outstanding. Several companies are looking for candidates from the diasporas mentioned above. Students are placed in many reputable companies not only in India but also abroad. BBA graduates typically choose an MBA in communications management to advance their careers. There are also many post-BBA jobs available. Freshers can discover opportunities in the media: newspapers, magazines, radio stations, news sites, content marketing agencies, advertising agencies, etc.
Some of the best companies abroad that hire experienced candidates in the field of communication are the management of CNBC, Guardian Group, BBC, ABC, etc. Basically, every organization today needs the best communications professionals for many purposes: corporate communications and public relations, marketing, and promotions, social media management, etc. They do everything themselves or outsource communications to reputable agencies. This continued demand continues to expand the skills of communications management professionals and is expected to continue to do so.
Scope for Higher Education
Aspirants can pursue higher studies after obtaining BBA in Communication Management scope. Some of the top courses for higher studies in the field of Communication Management are as follows:
(i). MBA
(ii). M.Phil
(iii). Ph.D
Skills that make you the Best BBA in Communication Management Graduate
These abilities are necessary for professionals who operate on projects that involve a lot of labor and provide a range of challenges. Some of the abilities that BBA in Communication Management students should have:
(i). Quantitative Aptitude
(ii). Initiative
(iii). Communication skills
(iv). Attentive
(v). Interpersonal Skills
Q. What is BBA in communication?
Ans. Bachelor of Business Administration (BBA) in Communications Management is a career-orientated software that gives 3-12 months undergraduate stage degrees. The designed course provides the qualified candidate with state-of-the-art and advanced lessons in Corporate Communication Journal & News Report Advertising & PR News Radio Arts & Edit etc.
Q. What is the maximum duration for BBA in communication?
Ans. The minimum duration to obtain an undergraduate degree in communications management is 36 months. However, the maximum period is highly subject to the individual rules and guidelines of the institute or college you are planning to enroll in.
Q. Can I also pursue a BSc degree with a communication management course?
Ans. Yes, according to the latest UGC guidelines you can pursue two degrees together provided that one is through distance education.
Q. What is the average fee for BBA communication management courses?
Ans. In private colleges, the average expense is Rs.7.91 lakhs while in public colleges the average expense is Rs.10.55 lakhs.
Q. Which topic to focus more on for entrance?
Ans. All four sections English Language, Quantitative Aptitude, General Awareness, and Logical Reasoning are extremely important. To successfully crack the entrance exam, focus on all sections equally and practice to increase your accuracy and speed.
Q. I don’t want to pursue an MBA; can I get a decent job after completing my BBA?
Ans. BBA communication management provides many job opportunities with lucrative salary packages. If you do not wish to opt for MBA you can choose from a wide variety of job opportunities available.
Q. I am from the Science stream. Can I apply for BBA in communication management?
Ans. Yes, students from any stream or background can apply.
Q. What is the BBA communication Management admission process?
Ans. The admission process for BBA Communication Management is directly merit-based and via an Entrance exam.
Q. BBA in communication management is a professional degree?
Ans. Yes, it is a professional degree. The lessons include advanced training to improve soft skills, personality, and public speaking. It is considered to be one of the best undergraduate degrees rated highly by industry experts and students.
Q. What are the main segments that communication management courses cover?
Ans. The overall course of communication management covers the following segments:
(i). Journalism and news reporting
(ii). Advertising and PR
(iii). Corporate communication
(iv). TV and film production arts
(v). News writing
(vi). Scriptwriting
(vii). Radio arts and editing etc
Q. I am a commerce student. Will I be given more preference during admission?
Ans. Commerce students are generally preferred for BBA but admission is made purely through different entrance exams or merit.
Q. What are the eligibility criteria?
Ans. You are required to complete 10 + 2 with a minimum aggregate score of 50%. The score however varies with different institutions and universities. Relaxation is provided for students belonging to reserved categories.
Q. Can I get admission without appearing for the entrance exam?
Ans. Yes, some colleges take admission based on merit. The marks you scored in 10 + 2 determine your rank in the merit list of a particular college.
Q. How tough is the entrance exam to crack on the first attempt?
Ans. If you have cleared your concepts of English language, mathematics, and reasoning and follow current affairs regularly you will be able to crack the exam on the first attempt. Once the concepts are clear you can practice increasing your accuracy and speed.