Master in Marketing Management Course at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune Syllabus & Subjects Semester Wise

The Master in Marketing Management syllabus at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune is designed to provide overall knowledge to the students with a strong foundation. Master in Marketing Management faculty at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master in Marketing Management at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master in Marketing Management syllabus at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune maintains a balance between theoretical knowledge and practical knowledge.

Master in Marketing Management first year students at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master in Marketing Management syllabus at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune is also frequently updated to give industry relevant training and knowledge to students. DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) enable Master in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Master in Marketing Management progress, students learn advanced topics and complex concepts. The Master in Marketing Management curriculum at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune mainly focuses on analytical and critical thinking. As the Master in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Master in Marketing Management at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Master in Marketing Management curriculum at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master in Marketing Management syllabus at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS)

Workshops and Seminars - Regular sessions with industry experts help Master in Marketing Management students at DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) to stay updated with current trends.
Group Projects - Collaborative projects according to DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) syllabus develop teamwork and problem-solving skills.
Case Studies - Master in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the DSRF Institute of Computer Science and Management Studies (DSRF-ICSMS), Pune for latest Master in Marketing Management curriculum.

Syllabus of Master in Marketing Management

The syllabus for the Master in Marketing Management program is designed to provide students with an advanced understanding of marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.

Syllabus & Subjects for Master in Marketing Management

MMM course aims to ensure that the students have all the publicity in masking the entirety from advertising and marketing control to purchaser delight and product principles. The MMM route is a complete look at approximately making advertising improvements in a company's orientation, development, techniques, and strategies on all levels. Semester-sensible MMM topics listing is given in the table below:

Semesters	Subjects
Semester I	Fundamentals of Information Technology
	Business Communication
	Consumer Behavior
	Research Methodology
	Principles & Practices of Management
	Principles of Marketing
	Fundamentals of Management Accounting
	Managerial Economics
Semester II	Indian Economic Environment
	Relationship Marketing
	Market Research
	Services Marketing
	Retail Marketing
	Sales Management & Personal Selling
	Distribution Management & Logistics
	Field Work + SPSS
Semester III	Foreign Language
	Virtual Marketing
	Retail Operations Management
	International Marketing
	Laws Related to Marketing
	Financial Services Marketing
	Marketing Communication
	Project Work
Semester IV	Entrepreneurship Development & Project Management
	Rural & Agricultural Marketing
	Industrial Marketing
	Foreign Language
	Brand Management
	Strategic Marketing
	Export Documentation & Forex Management
	Direct Marketing
Core Subjects	Marketing Communication
	Brand Management
	Entrepreneurship Development & Project Management
	Principles of Marketing
	Indian Economic Environment

Projects for Master in Marketing Management

Projects are given to college students to apprehend the ideas and assist college students in getting hands-on experience. Marketing Management studies initiatives are to be finished via way of means of the quit of the very last year. Some popular MMM projects topics are:

(i). Analysis of New Product Launch Using Google Double Click
(ii). Return on Investment for Various Digital Marketing Strategies.
(iii). Customer Satisfaction for a Digital Marketing Agency
(iv). Google Search Engine Marketing Case Study Analysis

Reference Books for Master in Marketing Management

MMM books are to be had both online and offline through many authors and publications. Reference books are supposed for gaining in-intensity information on Marketing Management concepts. Books on MMM for educational functions range consistent with subjects. Some of the reference books for the path in MMM are:

Name of Author	Name of Book
Alfred D. Chandler Jr.	Strategy and Structure: Chapters in the History of the Industrial Enterprise
Philip Kotler	Marketing Management
Payal Mehra	Business Communication For Managers
Tom Burns	The Management of Innovation