MBA (Event Management and Public Relations) Course at Gems B-School - [Gems], Bengaluru Syllabus & Subjects Semester Wise

The MBA (Event Management and Public Relations) syllabus at Gems B-School - [Gems], Bengaluru is designed to provide overall knowledge to the students with a strong foundation. MBA (Event Management and Public Relations) faculty at Gems B-School - [Gems] specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Event Management and Public Relations) at Gems B-School - [Gems], students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Event Management and Public Relations) syllabus at Gems B-School - [Gems], Bengaluru maintains a balance between theoretical knowledge and practical knowledge.

MBA (Event Management and Public Relations) first year students at Gems B-School - [Gems] are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Gems B-School - [Gems], Bengaluru also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Event Management and Public Relations) syllabus at Gems B-School - [Gems], Bengaluru is also frequently updated to give industry relevant training and knowledge to students. Gems B-School - [Gems] strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Gems B-School - [Gems] enable MBA (Event Management and Public Relations) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Event Management and Public Relations) progress, students learn advanced topics and complex concepts. The MBA (Event Management and Public Relations) curriculum at Gems B-School - [Gems], Bengaluru mainly focuses on analytical and critical thinking. As the MBA (Event Management and Public Relations) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Event Management and Public Relations) at Gems B-School - [Gems] also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Event Management and Public Relations) curriculum at Gems B-School - [Gems] includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Event Management and Public Relations) syllabus at Gems B-School - [Gems] aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Gems B-School - [Gems]

Workshops and Seminars - Regular sessions with industry experts help MBA (Event Management and Public Relations) students at Gems B-School - [Gems] to stay updated with current trends.
Group Projects - Collaborative projects according to Gems B-School - [Gems] syllabus develop teamwork and problem-solving skills.
Case Studies - MBA (Event Management and Public Relations) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Gems B-School - [Gems] offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Gems B-School - [Gems], Bengaluru for latest MBA (Event Management and Public Relations) curriculum.

MBA Event Management and Public Relations Syllabus:

The MBA in Event Management and Public Relations program is designed for students interested in the dynamic fields of event planning and PR. Core courses cover event logistics, marketing, and public relations strategy. Specialized subjects include event design, crisis communication, and media relations. Students often work on event planning projects and PR campaigns. The curriculum emphasizes practical experience through internships and event management simulations. Graduates are well-equipped for roles in event management companies, PR agencies, and corporate communications teams.

Syllabus & Subjects for MBA in Event Management and Public Relations

Listed below are MBA in Event Management & Public Relations subjects based on the semester:

Semesters	Subjects
Semester I	Business process modeling
	Introduction to Event Management & PR
	Business Policy and Strategic Management
	Corporate Legal Environment
	Accounting for Managers
	Business Communication Skill Development
	Entrepreneurship & Project Management
	Management of Organizations
Semester II	Information Communication Technology (ICT)
	E-Commerce and Marketing management
	Event Management Planning
	Business Skills Development
	Organizational Behaviors
	Professional Industry Engagement
	Event Resource Management
	Event Team & Crew Management
Semester III	Event Safety & Risk Management
	Legal Aspects of Event Management
	Specialization Group A - Human Resource Management
	Specialization Group B - Marketing
	Specialization Group C - Finance
	Specialization Group D - Information Technology
	Specialization Group E - Event Management
	Project - 1
Semester IV	Event Advertising, Promotion, and Brand Management
	Experiential Marketing & Technology
	Specialization Group A - Human Resource Management
	Specialization Group B - Marketing
	Specialization Group C - Finance
	Specialization Group D - Information Technology
	Specialization Group E - Event Management
	Project - 2
Elective Subjects	Industrial Marketing Consumer Behavior
	Retail Marketing Management
	International Marketing Advertising And Sales Management
	Event Cost Accounting And Finance Management
	Management Corporate Taxation And Tax Planning
	Database Management System Analysis
	HR Management Organizational Change and Development
	HR Planning and Development Management of Industrial Relations Compensation
	Design Communication Networks For Business E-Commerce
	Enterprise Resource Planning Strategic Information Systems
Lab Subjects	Enterprise Resource Planning Strategic Information
	Online Advertising And Promotions
	Social Media Marketing
	Professional Industry Engagement
	Adobe Photoshop
	Database Management System Analysis
	Networks For Business E-Commerce

Projects for MBA in Event Management and Public Relations

MBA in Event Management & Public Relations course deals with planning, executing, organizing, hosting, and supervising events. Projects MBA in Event Management & Public Relations can be implemented based on many concepts such As selling events, making plans for events, revolutionary ideas, branding in events, web website hosting clients, degree arrangements, and lots more. The project introduction consists of research, a thesis, a seminar, and surveys. The task's purpose is to offer the possibility to explicit their creativity and innovation.

Here are a few popular MBA project topics in event management:

(i). Problems and issues in events
(ii). To invite guests and understand their requirements
(iii). Communicating to a specific group of audiences
(iv). New product launch service hosting
(v). To recognize customer's attitudes
(vi). To alter and improve events perception

Reference Books for MBA in Event Management and Public Relations

Listed below are the reference books to enhance students' skills in Event Management & Public Relations:

Name of Author	Name of Book
John Beech, Sebastian Kaiser, and Robert Kaspar	The Business of Events Management
A.J. Veal and Christine Burton	Research Methods For Arts And Event Management
George G. Fenich, Ph.D.	Planning And Management Of Meetings, Expositions, Events, And Conventions
Judy Allen	The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events
Meegan Jones	Sustainable Event Management: A Practical Guide