3 Years
Under Graduate
Management
GEMS B School Mysore offers a BBA in Digital Marketing an undergraduate three-year course divided into six semesters. The Course covers topics such as digital technologies in promoting goods and services, Search Engine Optimization, Social Media Marketing, Influencer Marketing, Digital Strategy, and Website design among others. BBA Digital Marketing courses are undertaken through merit as well as entrance exams. A candidate must have passed 10+2 with an aggregate of 50% or more for eligibility to pursue a BBA in Digital Marketing degree. With a BBA in Digital Marketing, graduates find a career space in online marketing space, with careers such as Social Media Manager, SEO Specialist, Content Marketer, PPC Analyst, Email Marketing Manager, Web Analyst, and Digital Marketing Strategist. It enables graduates to work across multiple digital platforms to promote brands and drive online engagement for businesses. With a strong focus on data analysis and campaign optimization. Essentially, it makes graduates a valuable asset in the rapidly growing digital landscape.
The BBA in Digital Marketing at GEMS B School Mysore is the combination of core business administration knowledge with specialized digital marketing skills, including areas such as SEO, social media marketing, content creation, email marketing, web analytics, and paid advertising. The course gives graduates deep knowledge of online marketing strategies for businesses across various digital platforms. The career opportunities for graduates after BBA Digital Marketing are very bright because of the multiple benefits that the course offers. Candidates can find jobs in various sectors such as Marketing, Finance, Media, animation, and more.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Highlights
| Feature | Details |
|---|---|
| Course Name | BBA in Digital Marketing |
| Duration | 3 years (6 semesters) |
| Eligibility | 10+2 or equivalent from a recognized board |
| Admission Process | Merit-based / Entrance Exam / Interview (varies by university) |
| Core Subjects | Digital Marketing Strategy, Social Media Marketing, SEO & SEM, Content Marketing, Web Analytics, E-Commerce, Brand Management |
| Skills Gained | Digital Campaigns, SEO Optimization, Content Creation, Social Media Strategy, Online Advertising, Data Analytics |
| Career Opportunities | Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Strategist, E-Commerce Manager, Paid Media Specialist |
| Top Recruiters | Google, Facebook, Amazon, Flipkart, Wipro, Accenture, Zomato, Cognizant |
| Average Salary | ₹4 - ₹8 LPA (varies by experience & role) |
| Higher Studies Options | MBA in Digital Marketing, PGDM, Certification in Google Ads, Facebook Ads, Content Marketing |
The fees for a BBA Digital Marketing at GEMS B School Mysore the average course fee in India depends on the college and course duration. The fees may also include an admission fee, hostel fees, mess charges, etc. GEMS B School Mysore accepts fees via the mode specified by the college and the amount varies depending on the program. Students can check the all details about the fees offered by the GEMS B School Mysore.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Fees
| Fee Category | Details | Amount (INR) |
| Application Fee | One-time non-refundable fee for application | Get Details |
| Tuition Fees | Yearly fees for BBA Digital Marketing | Get Details |
| Examination Fees | Per semester exam fee | Get Details |
| Library Fees | Annual library access fee | Get Details |
| Hostel Fees | Accommodation (varies by room type) | Get Details |
| Mess Fees | Monthly mess charges (if availing hostel) | Get Details |
| Security Deposit | Refundable deposit at the time of admission | Get Details |
| Laboratory Fees | For subjects requiring practicals (if applicable) | Get Details |
| Other Miscellaneous Fees | Annual fees for various student services | Get Details |
Admission Open for BBA in Digital Marketing" program offered by GEMS B School Mysore for the 2025 academic year; candidates can now apply to enroll for a BBA in Digital Marketing for the next session. Check the dates of the application deadline, eligibility, and specific courses on the website of the respective university offering BBA (Digital Marketing). Merit and Entrance exams are also conducted for BBA Digital Marketing courses. Merit admissions take place if good marks have been scored in the 12th standard.
Here are the details of the BBA Digital Marketing Admission Important Dates 2025
| Event | Date |
|---|---|
| Application Start Date | January 2025 |
| Last Date to Apply | April 2025 |
| Entrance Exam Date | May 2025 |
| Result Announcement | June 2025 |
| Counseling/Interview | July 2025 |
| Course Commencement | August 2025 |
Application Procedure BBA in Digital Marketing, GEMS B School Mysore Mostly the applicant would check for their eligibility criteria and then apply through the online application. Upload necessary documents like marks copies of previous graduation and other needed documents according to the University policy. Then possibly appear for some entrance exams held by that respective university, though keeping the base requirement percentage required in 12th.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Application Process
| Step | Process Details |
|---|---|
| Step 1 | Fill out the online or offline application form through the university's official website or campus. |
| Step 2 | Submit required documents (Class 10 & 12 mark sheets, ID proof, passport-size photos, etc.). |
| Step 3 | Pay the application fee (varies by university). |
| Step 4 | Appear for the entrance exam (if applicable) or proceed with merit-based selection. |
| Step 5 | Shortlisted candidates may need to attend a personal interview or group discussion. |
| Step 6 | Final selection is based on academic performance, entrance exam scores (if applicable), and interviews. |
| Step 7 | Receive the admission offer letter and confirm enrollment by paying the required fees. |
Eligibility for BBA Digital Marketing at GEMS B School Mysore Candidates must hold a 10+2 or equivalent degree from any recognized institute. They need to have secured at least 50% aggregate in the qualifying exams and must appear for entrance exams, as per the requirement of the college. Such as CUET, IPU CET, or the entrance test of the college to admission. The BBA Digital Marketing courses admit students through merit and entrance tests.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Eligibility Criteria
| Criteria | Details |
|---|---|
| Educational Qualification | 10+2 or equivalent from a recognized board |
| Minimum Marks Requirement | 50%-60% aggregate (varies by university) |
| Age Limit | Typically 17-22 years (may vary by institution) |
| Entrance Exam (if applicable) | Some universities conduct entrance exams; others admit based on merit |
| English Proficiency (for international students) | IELTS/TOEFL may be required (varies by university) |
Cut-offs usually range in the vicinity of 50 percent aggregate in the 12th standard in the general category in [college name] for a BBA degree in Digital Marketing, though a little different everywhere because of their cut-off marks defined by their respective colleges, and other selection criteria, reserved category students also like SC, ST, others may go on to even much lower marks of the general category.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Cutoff
| Admission Criteria | Expected Cutoff (Percentage) | Selection Criteria |
|---|---|---|
| Class 12 Merit-Based | 60% (Non-Sponsored) / 55% (Sponsored Category) | Based on Class 12 marks |
| GEMS B School Mysore Entrance Test (if applicable) | Varies yearly | Based on university exam score |
| Personal Interview | Mandatory for all candidates | Interview performance |
BBA Digital Marketing curriculum at GEMS B School Mysore emphasizes holistic knowledge and is specifically aimed at creating awareness of diverse marketing facets that encompass social media marketing, email marketing, and search engine optimization. This program majorly involves Digital Marketing awareness, and on top of it, provides base managerial and business knowledge.
Here are details of BBA Digital Marketing at GEMS B School Mysore Curriculum (semester-wise)
| Semester | Subjects Covered |
|---|---|
| Semester 1 | Principles of Management, Business Communication, Financial Accounting, Microeconomics, Introduction to Digital Marketing |
| Semester 2 | Organizational Behavior, Business Law, Macro Economics, Web Design & Development, Content Marketing |
| Semester 3 | Social Media Marketing, Search Engine Optimization (SEO), Online Advertising, Marketing Research, E-Commerce |
| Semester 4 | Mobile Marketing, Data Analytics for Digital Marketing, Affiliate Marketing, Email Marketing, Digital Marketing Strategy |
| Semester 5 | Pay-Per-Click (PPC) Campaigns, Consumer Behavior in the Digital Age, Brand Management, Video Marketing, Influencer Marketing |
| Semester 6 | Digital Campaigns Management, Advanced Web Analytics, Global Digital Marketing, Internship/Project, Dissertation/Research Project |
BBA in Digital Marketing at GEMS B School Mysore Placement graduates can find jobs in many industries, including digital marketing, IT, and software. They can also work as freelance digital marketers. Companies visit the university campus every year like Google, Microsoft, Amazon, CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, and DHL. The average salary for a BBA in Digital Marketing graduate can range from INR 4 lakhs to INR 20 lakhs, depending on experience.
Here are details of the BBA Digital Marketing at GEMS B School Mysore Placement
| Job Role | Average Salary (per annum) | Top Recruiters |
|---|---|---|
| Digital Marketing Manager | INR 4,00,000 - 8,00,000 | Google, Amazon, Flipkart, Wipro |
| SEO Specialist | INR 3,50,000 - 7,00,000 | Zomato, Accenture, IBM |
| Social Media Manager | INR 3,50,000 - 6,50,000 | Facebook, Twitter, Red Bull |
| Content Strategist | INR 4,00,000 - 7,50,000 | Paytm, Cognizant, Infosys |
| E-Commerce Manager | INR 5,00,000 - 9,00,000 | Myntra, Snapdeal, BigBasket |
| PPC Specialist | INR 4,00,000 - 7,00,000 | Google, Deloitte, MediaCom |
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