BBA (Mass Media) Course at GICTS Group of Institutions, Gwalior Syllabus & Subjects Semester Wise

The BBA (Mass Media) syllabus at GICTS Group of Institutions, Gwalior is designed to provide overall knowledge to the students with a strong foundation. BBA (Mass Media) faculty at GICTS Group of Institutions specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Mass Media) at GICTS Group of Institutions, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Mass Media) syllabus at GICTS Group of Institutions, Gwalior maintains a balance between theoretical knowledge and practical knowledge.

BBA (Mass Media) first year students at GICTS Group of Institutions are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. GICTS Group of Institutions, Gwalior also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Mass Media) syllabus at GICTS Group of Institutions, Gwalior is also frequently updated to give industry relevant training and knowledge to students. GICTS Group of Institutions strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at GICTS Group of Institutions enable BBA (Mass Media) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Mass Media) progress, students learn advanced topics and complex concepts. The BBA (Mass Media) curriculum at GICTS Group of Institutions, Gwalior mainly focuses on analytical and critical thinking. As the BBA (Mass Media) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Mass Media) at GICTS Group of Institutions also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Mass Media) curriculum at GICTS Group of Institutions includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Mass Media) syllabus at GICTS Group of Institutions aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at GICTS Group of Institutions

Workshops and Seminars - Regular sessions with industry experts help BBA (Mass Media) students at GICTS Group of Institutions to stay updated with current trends.
Group Projects - Collaborative projects according to GICTS Group of Institutions syllabus develop teamwork and problem-solving skills.
Case Studies - BBA (Mass Media) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - GICTS Group of Institutions offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the GICTS Group of Institutions, Gwalior for latest BBA (Mass Media) curriculum.

Syllabus of BBA in Mass Media

The syllabus for the Bachelor of Business Administration (BBA) in Mass Media program is designed to provide students with a comprehensive understanding of the media and communication industry. Students explore various aspects of mass media, including journalism, broadcasting, advertising, and public relations. The curriculum often includes courses on media ethics, media law, and media production techniques. Students also delve into media marketing, audience analysis, and digital media trends. Practical experiences such as media projects, internships, and media campaigns are typically part of the program to help students gain hands-on skills in the field. Graduates are well-prepared for careers in media management, journalism, broadcasting, and marketing within the media industry.

BBA in Mass Media Syllabus & Subjects

The BBA in Mass Media program is divided into semesters. The BBA in Mass Media studies topics are listed below:

Semesters	Subjects
Semester I	Business Communication
	Principles of Management
	Microeconomics
	Fundamentals of Mass Media
	Introduction to Journalism
	Computer Applications in Media
Semester II	Business Environment
	Macroeconomics
	Media Ethics and Laws
	Print Media Production
	Advertising Fundamentals
	Communication Theories
Semester III	Marketing Management
	Consumer Behavior
	Radio Production
	Public Relations and Corporate Communication
	Digital Media Fundamentals
Semester IV	Human Resource Management
	Financial Management
	Television Production
	Media Planning and Buying
	Event Management
Semester V	Human Resource Management
	Financial Management
	Television Production
	Media Planning and Buying
	Event Management
Semester VI	Entrepreneurship and Innovation
	Media and Society
	Internship/Project Work
	Elective Subjects (e.g., Documentary Filmmaking, Digital Marketing, Photography, etc.)
	Elective Subjects
	Elective Subjects
	Project Work

BBA in Mass Media Projects

Here are some of the projects for BBA in Mass Media

(i). The effect of social media on current Indian journalism practices.

(ii). Media creditability's impact on civil servants' news consumers.

(iii). Public relations impact on improved peace in higher institutions.

(iv). Print media's part in spreading awareness about drug abuse.

(v). Ethics of the journalism profession and the Indian press.

BBA in Mass Media Reference Books

BBA in Mass Media books provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Keval J. Kumar	Mass Communication in India
Joseph P. Panakkal	Media Management: A Casebook Approach
Rangaswamy Parthasarathy	Communication Theories: Origins, Methods, and Uses in the Mass Media
Kavita Karan	Globalization and Media: Global Village of Babel
S. Raghunath	Indian Media in a Globalised World
Keval J. Kumar	Mass Communication in India