BBA Marketing Syllabus - GITAM University, Bengaluru

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA in Marketing syllabus at GITAM University, Bengaluru is designed to provide overall knowledge to the students with a strong foundation. BBA in Marketing faculty at GITAM University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA in Marketing at GITAM University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA in Marketing syllabus at GITAM University, Bengaluru maintains a balance between theoretical knowledge and practical knowledge.

BBA in Marketing first year students at GITAM University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. GITAM University, Bengaluru also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA in Marketing syllabus at GITAM University, Bengaluru is also frequently updated to give industry relevant training and knowledge to students. GITAM University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at GITAM University enable BBA in Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA in Marketing progress, students learn advanced topics and complex concepts. The BBA in Marketing curriculum at GITAM University, Bengaluru mainly focuses on analytical and critical thinking. As the BBA in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA in Marketing at GITAM University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA in Marketing curriculum at GITAM University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA in Marketing syllabus at GITAM University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at GITAM University

  1. Workshops and Seminars - Regular sessions with industry experts help BBA in Marketing students at GITAM University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to GITAM University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA in Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - GITAM University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the GITAM University, Bengaluru for latest BBA in Marketing curriculum.

Syllabus of BBA Marketing

The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.

Syllabus & Subjects

The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:

Semesters Subjects
Semester I Computer Application
Business Economics
Principles & Practice of Management
Business Communication
Financial Accounting
Business Law
Semester II Profit Planning & Control
Management Accounting
Organizational Behavior
Business Environment
Business Mathematics
Environmental Management
Semester III Computer Application
Business Statistics
Production Methods
Manpower Management
Marketing Concepts
Business Finance - I
Semester IV Business Finance - II
Research Methodology
Operations Research
Industrial Law
Office Management
Sales & Distribution Management
Semester V Human Resources Development
Advertising & Public Relations
Management Information System
Indian Economy
Banking Law & Practice
Summer Training Report
Semester IV Entrepreneurial Development
Financial Institutions and Markets
Corporate Planning & Strategic Management
International Marketing
Marketing of Services
Comprehensive viva-voce
Elective Subjects Production & Material Management
Personnel Management
Industry Relations.
Marketing Management
Principles of Management
Business Mathematics & Statistics
Introduction to Operations Research
Business Economics
Financial & Management Accounting

Projects

Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skills, research skills, and knowledge base. Following are the popular BBA Marketing projects:

(i). A Study on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career

Reference Books

These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students:

Name of Author Name of Book
J.K. Mitra Principles of Management
F. Cherunilam Business Environment Text and Cases
S. A. Sherlekar Modern Business Organization
M. Balasubramanian Business Communication
Jallo, Tata McGraw Hill Business Organization and Management 

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