Semester | Subjects |
Semester 1 | Management Principles and Practices |
Financial Accounting and Analysis | |
Marketing Management | |
Business Communication | |
Organizational Behavior | |
Quantitative Techniques for Management | |
Managerial Economics | |
Fashion Industry Overview | |
Semester 2 | Human Resource Management |
Financial Management | |
Consumer Behavior | |
Operations Management | |
Research Methodology | |
Retail Management | |
Business Analytics | |
Fashion Forecasting and Trend Analysis | |
Semester 3 | Strategic Management |
International Business | |
Fashion Marketing | |
Supply Chain Management | |
Entrepreneurship and Innovation | |
Legal Aspects of Fashion Business | |
E-commerce in Fashion Business | |
Semester 4 | Project Management |
Brand Management | |
International Marketing | |
Luxury Brand Management | |
Fashion Merchandising | |
Digital Marketing in Fashion Business |
Projects
(1). Market research project on consumer preferences in the fashion
industry
(2). Development of a marketing campaign for a fashion brand
(3). Analysis of supply chain management in the fashion retail sector
(4). Fashion forecasting and trend analysis project
(5). Business plan for launching a new fashion startup
(6). Brand management project for a luxury fashion brand
Reference Books
(1). "Fashion: From Concept to Consumer" by Gini Stephens
Frings
(2). "The Business of Fashion: Designing, Manufacturing and Marketing"
by Leslie Davis Burns and Kathy Ann K. Micken
(3). "Fashion Branding and Communication: Core Strategies of
European Luxury Brands" by Byoungho Jin
(4). "Fashion Marketing: Contemporary Issues" by Tony Hines
and Margaret Bruce
"Fashion Retailing: A Multi-Channel Approach" by Colin Renfrew
and Ann Wynn Wilson
(5). "International Fashion Marketing: From Planning and Production
to Distribution" by John E. Diamond and Laura S. Sherman
(6). "Fashion Logistics: Insights into the Fashion Retail Supply
Chain" by John Fernie and David B. Grant
(7). "The End of Fashion: How Marketing Changed the Clothing
Business Forever" by Teri Agins
(8). "Fashion 2.0: Blogging Your Way to The Front Row- The
Insider's Guide to Turning Your Fashion Blog into a Profitable Business and
Launching a New Career" by Yuli Ziv
(9). "The Fundamentals of Fashion Management" by Susan Dillon