The MBA (Sales and Marketing) syllabus at Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai is designed to provide overall knowledge to the students with a strong foundation. MBA (Sales and Marketing) faculty at Hindustan Online Centre For open and Digital Education (HOCODE) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Sales and Marketing) at Hindustan Online Centre For open and Digital Education (HOCODE) , students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Sales and Marketing) syllabus at Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai maintains a balance between theoretical knowledge and practical knowledge.
MBA (Sales and Marketing) first year students at Hindustan Online Centre For open and Digital Education (HOCODE) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Sales and Marketing) syllabus at Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai is also frequently updated to give industry relevant training and knowledge to students. Hindustan Online Centre For open and Digital Education (HOCODE) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Hindustan Online Centre For open and Digital Education (HOCODE) enable MBA (Sales and Marketing) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (Sales and Marketing) progress, students learn advanced topics and complex concepts. The MBA (Sales and Marketing) curriculum at Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai mainly focuses on analytical and critical thinking. As the MBA (Sales and Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Sales and Marketing) at Hindustan Online Centre For open and Digital Education (HOCODE) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (Sales and Marketing) curriculum at Hindustan Online Centre For open and Digital Education (HOCODE) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Sales and Marketing) syllabus at Hindustan Online Centre For open and Digital Education (HOCODE) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Hindustan Online Centre For open and Digital Education (HOCODE)
Note: Given below syllabus is based on the available web sources. Please verify with the Hindustan Online Centre For open and Digital Education (HOCODE) , Chennai for latest MBA (Sales and Marketing) curriculum.
The MBA in Sales and Marketing syllabus hones students' marketing and sales expertise. Core courses encompass marketing strategy, consumer behavior, and sales management. Specialized subjects include digital marketing, brand management, and sales analytics. Students often engage in market research projects and internships with marketing agencies. Graduates are well-prepared for careers in marketing management, sales leadership, and product development.
Syllabus
& Subjects
The Syllabus of the MBA in Marketing and Sales Courses as prescribed by various Colleges & Universities are:
Semesters | Subjects |
Semester I | Business Statistics I |
Legal Environment for Business | |
Information Technology for Business | |
Business Communication I | |
Financial Accounting | |
Marketing Management | |
Operations Management | |
Micro Economics | |
Organizational Behavior | |
Business Mathematics | |
Semester II | International Marketing |
Macro Economics | |
Business Statistics II | |
Business Communication II | |
Macro Economics | |
Corporate Finance | |
Operation Research | |
Business Research Methodology | |
Human Resource Management | |
Cost and Management Accounting | |
Semester III | Total Quality Management |
Products Design and Development | |
Logistics Management | |
Supply Chain Management | |
Applied Operations Research | |
International Business Management | |
Enterprise Resource Planning | |
Summer Internship Projects | |
Semester IV | Robust Design |
Maintenance Management | |
Materials Management | |
Strategic Management | |
Project Management | |
Business Process Management | |
Final Project | |
Research Report | |
Core Subjects | Business Mathematics |
Financial Accounting | |
Information Technology for Business | |
Legal Environment in Business | |
International Marketing | |
Business Research Methodology | |
Business Statistics | |
Corporate Finance | |
Elective Subjects | Total Quality Management |
Strategic Management | |
Project Management | |
Business Process Management | |
Enterprise Research Planning | |
Supply Chain Management | |
Logistics Management | |
Product Design and Development |
Projects
MBA in Sales and
Marketing mission is
a time period used to explain the planning, development, assessment, and
implementation of income of merchandise in a company, especially advertising
and marketing equipment and technology with the purpose to assist managers to
resolve income troubles and look for actionable solutions. MBA mission subjects
in income and advertising require cooperation among numerous companies'
processes, objectives, and logistics even contributing to companies' goals.
Popular
MBA in Sales and Marketing projects
are:
(i). A survey
of dealers' buying perception
(ii). A study on the Future of BPO
(iii). Importance of Consumer Buying Behavior
(iv). Measuring the impact of a social media marketing campaign
(v). Social Media Marketing
(vi). Effect of branding on consumer buying behavior
(vii). Advertising Strategy of the Indian Corporate World
(viii). Customer experience management in the personal loan
(ix). A study on general awareness of insurance policies
(x). A Study on Purchase Behavior of Grocery for middle-class people
(xi).Effectiveness of Retailing Mix in Big Bazaar
Reference
Books
Top satisfactory books on Sales and Marketing discover an extensive variety of topics that can expand a long way past the field. Listed underneath are the quality MBA Sales and Marketing books to explore:
Name of Author | Name of Book |
Schiffman and Kanuk | Consumer Behavior |
Naresh Malhotra and Satyabhushan Dash | Marketing Research |
Marketing Management | Philip Kotler |
Sales Management | Richard R Still |
Rural Marketing | Pradeep Kashyap |
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