Diploma in Sales And Marketing Management Syllabus - IAS Academy (IAS, Kolkata)
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1 Years
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Diploma
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Management
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1 Years
Diploma
Management
The Diploma in Sales And Marketing Management syllabus at IAS Academy (IAS), Kolkata is designed to provide overall knowledge to the students with a strong foundation. Diploma in Sales And Marketing Management faculty at IAS Academy (IAS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Diploma in Sales And Marketing Management at IAS Academy (IAS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Diploma in Sales And Marketing Management syllabus at IAS Academy (IAS), Kolkata maintains a balance between theoretical knowledge and practical knowledge.
Diploma in Sales And Marketing Management first year students at IAS Academy (IAS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. IAS Academy (IAS), Kolkata also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Diploma in Sales And Marketing Management syllabus at IAS Academy (IAS), Kolkata is also frequently updated to give industry relevant training and knowledge to students. IAS Academy (IAS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at IAS Academy (IAS) enable Diploma in Sales And Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Diploma in Sales And Marketing Management progress, students learn advanced topics and complex concepts. The Diploma in Sales And Marketing Management curriculum at IAS Academy (IAS), Kolkata mainly focuses on analytical and critical thinking. As the Diploma in Sales And Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Diploma in Sales And Marketing Management at IAS Academy (IAS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Diploma in Sales And Marketing Management curriculum at IAS Academy (IAS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Diploma in Sales And Marketing Management syllabus at IAS Academy (IAS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at IAS Academy (IAS)
Note: Given below syllabus is based on the available web sources. Please verify with the IAS Academy (IAS), Kolkata for latest Diploma in Sales And Marketing Management curriculum.
The syllabus for the Diploma in Sales and Marketing Management program is designed to equip students with the knowledge and skills needed for successful careers in sales and marketing. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on sales techniques, sales management, and customer relationship management (CRM). Students also delve into topics related to digital marketing, branding, and advertising. Practical experiences such as marketing campaigns, sales simulations, and market analysis projects may be included to help students apply sales and marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in sales management, marketing management, and business development.
Diploma in Sales and Marketing Management Syllabus & Subjects
The table below lists some of the subject details for the Diploma in Sales And Marketing Management :
| S.No. | Subjects |
| 1 | Digital Marketing |
| 2 | Brand Management |
| 3 | Market positioning |
| 4 | Market segmentation |
| 5 | Market targeting |
| 6 | Demonstration sessions |
| 7 | Assignments, and practical |
| 8 | Markets' Nature and Culture Market-plan monitoring and control schemes |
| 9 | Basic Sales Marketing |
| 10 | Marketing Management |
| 11 | Processes Management |
| 12 | Development of Strategic Marketing |
| 13 | Market analysis and market potential |
| 14 | Research Consumer Behaviour and Market Buying Trends |
| 15 | Study Sales and Marketing: Fundamental Functions, Characteristics, and Roles in the Market Analysis Techniques for Market Competition |
Let's look at some of the most creative diploma in Sales And Marketing Management project ideas that are suitable for both experts and newcomers :
(i). Creating a thorough digital marketing plan for a local firm.
(ii). Analysing the market and suggesting entrance plans for a new product in a particular sector.
(iii). Constructing a non-profit organization's branding and advertising campaign.
(iv). Analysing client feedback and making suggestions for enhancements to improve customer happiness.
(v). Creating a social media engagement strategy to boost online visibility and brand recognition.
(vi). Examining the efficacy of numerous sales strategies and advising the best ones for a certain market.
(vii). Making a report on the advantages and disadvantages of a business compared to its rivals is covered in the item.
(viii). Creating a loyalty program to keep current consumers and draw in new ones is covered in the item.
(ix). Creating marketing materials and a trade show exhibit for an item launch event.
(x). Analysing how pricing strategies affect revenue and sales for a particular good or service.
Diploma in Sales and Marketing Management books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference :
| Name of Author | Name of Book |
| Philip Kotler | Marketing Management |
| Rajan Saxena | Marketing Management |
| C.S. Rayudu | Sales and Distribution Management |
| K. Karunakaran | Sales Management: Concepts, Practice, and Cases |
| Arindam Banik | Principles of Marketing: Text and Case Studies |
| Jagdish Sheth, Atul Parvatiyar | Relationship Marketing: Exploring Relational Strategies in Marketing |
| Dr D.V.G. Krishnan, Dr M.S. Rajasree | Marketing Research: Text and Cases |
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