2 Years
Post Graduate
Management
The MBA (Service Management) syllabus at Institute of Business Management & Research (IBMR), Ahmedabad is designed to provide overall knowledge to the students with a strong foundation. MBA (Service Management) faculty at Institute of Business Management & Research (IBMR) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Service Management) at Institute of Business Management & Research (IBMR), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Service Management) syllabus at Institute of Business Management & Research (IBMR), Ahmedabad maintains a balance between theoretical knowledge and practical knowledge.
MBA (Service Management) first year students at Institute of Business Management & Research (IBMR) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Institute of Business Management & Research (IBMR), Ahmedabad also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Service Management) syllabus at Institute of Business Management & Research (IBMR), Ahmedabad is also frequently updated to give industry relevant training and knowledge to students. Institute of Business Management & Research (IBMR) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Institute of Business Management & Research (IBMR) enable MBA (Service Management) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (Service Management) progress, students learn advanced topics and complex concepts. The MBA (Service Management) curriculum at Institute of Business Management & Research (IBMR), Ahmedabad mainly focuses on analytical and critical thinking. As the MBA (Service Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Service Management) at Institute of Business Management & Research (IBMR) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (Service Management) curriculum at Institute of Business Management & Research (IBMR) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Service Management) syllabus at Institute of Business Management & Research (IBMR) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Institute of Business Management & Research (IBMR)
Note: Given below syllabus is based on the available web sources. Please verify with the Institute of Business Management & Research (IBMR), Ahmedabad for latest MBA (Service Management) curriculum.
The MBA in Service Management program focuses on managing service-oriented businesses effectively. Core courses cover service marketing, service operations, and service quality management. Specialized subjects include customer relationship management, service innovation, and service design thinking. Students often engage in service management projects and work closely with service-oriented organizations. The curriculum ensures graduates are well-prepared for careers in service management, customer experience management, and service design.
| Semesters | Subjects |
| Semester I | Principles of Management and Organizational Behavior |
| Accounting and Finance for Managers | |
| Corporate Environment | |
| Managerial Economics | |
| Corporate Communication | |
| Quantitative Techniques for Management | |
| Semester II | Marketing Management |
| Financial Management | |
| Human Resource Management | |
| Strategies for Self-Management | |
| Corporate Legal Environment | |
| Research Methods for Business | |
| Semester III | Performance Management |
| Consumer Behavior | |
| Service Marketing | |
| Hospitality Services Management | |
| Lab our Laws | |
| Summer Training Project | |
| Semester IV | Business Policy and Strategic Management |
| Entrepreneurship and Small Business Management | |
| International Business Management | |
| Quality Management | |
| Project Management Work | |
| Core Subjects | Service Marketing |
| Service Operations Management | |
| Service Quality Management | |
| Service Leadership | |
| Financial Management | |
| Human Resource Management | |
| Elective Subjects | Customer Relationship Management |
| Strategic Service Design | |
| Service Innovation | |
| Service Analytics | |
| Service Pricing | |
| Service Recovery | |
| Technology in Service Management | |
| Global Service Management | |
| Sustainable Service Management | |
| Service Supply Chain Management |
(i). The impact of relationship-building software on the quality of service.
(ii). A Study of Public and Private Sector Banks' Customer Service Quality.
(iii). The Role of Emerging Technologies in Providing Superior Customer Service.
(iv). Factors That Affect Consumer Satisfaction and How They Work.
(v). Impact of Service Restoration on Customer Loyalty.
(vi). Implementing a Brand-New Service Management System: A Real-World Case Study.
(vii). The Crucial Role of Service Employees in Any Company's Growth and Survival.
(viii). Studying How Helpful Social Media Platforms Are for Customers.
(ix). Customer Satisfaction and the Role of Service Design.
(x). A Study on the Potential of Big Data Analysis to Improve Service Quality.
MBA in Service Management books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Dr. Sanjay Tiwari | Services Management: Concepts, Practices, and Cases |
| Dr. Rajendra Nargundkar | Services Marketing: Text and Cases |
| Dr Anand Kumar Sethi | Services Operations Management: Principles and Practices |
| Dr Subhash Verma | Service Excellence: Transform Your Organization's Culture |
| Dr Debashis Sarkar | Service Management: The Indian Context |
| Christopher H. Lovelock | Services Marketing: People, Technology, Strategy |
| C. K. Prahalad | The Future of Competition: Co-Creating Unique Value With Customers |
| Pauline Fatien Diochon | The Seven Elements of Service Management: Unlocking the Potential of Service Excellence |
| Dr. P.K. Sinha | Services Marketing and Management: Concepts and Strategies |
| Dr G. Sridhar | Service Quality Management: Theory and Practice |
| Dr Sanjiv Verma | Services Marketing: Concepts, Practices, and Cases |
| Mary Jo Bitner | Services Marketing: Integrating Customer Focus Across the Firm |
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