BBA Marketing Syllabus - The ICFAI University, Dehradun

The BBA in Marketing syllabus at The ICFAI University, Dehradun is designed to provide overall knowledge to the students with a strong foundation. BBA in Marketing faculty at The ICFAI University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA in Marketing at The ICFAI University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA in Marketing syllabus at The ICFAI University, Dehradun maintains a balance between theoretical knowledge and practical knowledge.

BBA in Marketing first year students at The ICFAI University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. The ICFAI University, Dehradun also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA in Marketing syllabus at The ICFAI University, Dehradun is also frequently updated to give industry relevant training and knowledge to students. The ICFAI University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at The ICFAI University enable BBA in Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA in Marketing progress, students learn advanced topics and complex concepts. The BBA in Marketing curriculum at The ICFAI University, Dehradun mainly focuses on analytical and critical thinking. As the BBA in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA in Marketing at The ICFAI University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA in Marketing curriculum at The ICFAI University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA in Marketing syllabus at The ICFAI University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at The ICFAI University

1. Workshops and Seminars - Regular sessions with industry experts help BBA in Marketing students at The ICFAI University to stay updated with current trends.
2. Group Projects - Collaborative projects according to The ICFAI University syllabus develop teamwork and problem-solving skills.
3. Case Studies - BBA in Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - The ICFAI University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the The ICFAI University, Dehradun for latest BBA in Marketing curriculum.

Syllabus of BBA Marketing

The BBA in Marketing program emphasizes marketing strategies and consumer behavior. Core courses encompass marketing principles, market research, and marketing communications. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects and case studies to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in marketing management, advertising, and sales.

Syllabus & Subjects

The syllabus for BBA Marketing is split into six semesters. Some of the principle advertising topics protected on this BBA Marketing syllabus are small commercial enterprise development, entrepreneurship, accounting, marketplace research, etc. Here is the listing of BBA Marketing topics cited beneath in a semester-sensible sequence:

Projects

Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skills, research skills, and knowledge base. Following are the popular BBA Marketing projects:

(i). A Study on Retailer's Perception of Samsung Mobiles
(ii). Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
(iii). An Analysis Of Working Capital Management
(iv). A Study on Using Social Networks as a Marketing tool to communicate Value Proposition
(v). Study of Customer Satisfaction Towards Bajaj Pulsar
(vi). Study of Customer Satisfaction Towards Tata Nano
(vii). A Study on Customer Awareness about ICICI
(viii). A Study Life Insurance Agency as a career

Reference Books

These books will assist college students to examine extra approximate advertising and get in-intensity know-how approximately the field. There is a huge variety of topics that might be protected in those books. Here is the listing of pinnacle reference books for BBA Marketing college students: