2 Years
Post Graduate
Management
The MBA in Event Management and Public Relations at IIEM Delhi is a dynamic postgraduate program that blends strategic planning, marketing, and communication skills essential for organizing successful events and managing brand reputation. This program is designed for individuals aspiring to excel in corporate events, media relations, entertainment, and brand promotions. Students gain hands-on experience through live event projects, industry interactions, and internships with top event management firms and PR agencies. The curriculum covers essential subjects such as event planning, sponsorship management, digital marketing, crisis communication, and corporate branding. MBA in Event Management and Public Relations at IIEM Delhi admissions are typically based on entrance exams such as MAH CET, CAT, XAT, or CMAT, followed by group discussions and personal interviews. The program is highly valued by recruiters, with top companies like TCS, Deloitte, Amazon, and ICICI Bank hiring graduates for managerial roles.
The MBA in Event Management and Public Relations at IIEM Delhi is a specialized program designed to equip students with the skills required to plan, organize, and manage events while maintaining strong public relations strategies. The program focuses on brand management, corporate communication, media relations, sponsorship management, and crisis communication. It is ideal for individuals who are creative, detail-oriented and possess excellent communication skills. Students gain practical exposure through live event projects, internships, and industry collaborations. The curriculum includes subjects like event planning, digital marketing, sponsorship negotiation, and strategic PR campaigns. Graduates of this program can pursue careers as event managers, PR executives, brand strategists, corporate communication specialists, and media consultants.
Here are the highlights of the MBA in Event Management and Public Relations course at IIEM Delhi:
| Feature | Details |
|---|---|
| Course Name | MBA in Event Management and Public Relations |
| Course Level | Postgraduate |
| Duration | 2 Years |
| Eligibility | Bachelor's degree in any discipline (50% marks) |
| Admission Process | Entrance Exam (CAT/MAT/XAT/University-specific exams) + GD & PI |
| Key Subjects | Event Planning, Digital Marketing, Corporate Communication, Media Management, Crisis Communication |
| Practical Exposure | Live Projects, Internships, Industry Collaborations |
| Top Recruiters | Wizcraft, Percept, Viacom18, Red Chillies Entertainment, Times Group, PR Agencies |
| Job Roles | Event Manager, Public Relations Officer, Brand Strategist, Media Planner |
| Average Salary | ₹5-10 LPA |
| Future Scope | High demand in corporate events, weddings, entertainment, and sports industries |
MBA in Event Management and Public Relations course fee structure at IIEM Delhi fees are slightly higher per year compared to a full-time program due to the extended duration of study. The fees may also include an admission fee, hostel fees, mess charges, etc. IIEM Delhi accepts fees via the mode specified by the college, and the amount varies depending on the program. Students can check all the details about the fees offered by the IIEM Delhi.
Here is the fee structure for the MBA in Event Management and Public Relations at IIEM Delhi:
| Fee Category | Details | Amount (INR) |
| Application Fee | One-time non-refundable fee for application | Get Details |
| Tuition Fees | Yearly fees for MBA Event Management and Public Relations | Get Details |
| Examination Fees | Per semester exam fee | Get Details |
| Library Fees | Annual library access fee | Get Details |
| Hostel Fees | Accommodation (varies by room type) | Get Details |
| Mess Fees | Monthly mess charges (if availing hostel) | Get Details |
| Security Deposit | A refundable deposit is made at the time of admission | Get Details |
| Laboratory Fees | For subjects requiring practicals (if applicable) | Get Details |
| Other Miscellaneous Fees | Annual fees for various student services | Get Details |
The admission process for the MBA in Event Management and Public Relations at IIEM Delhi for the academic year 2025 is now open. Students interested in pursuing this course can visit the university's official website to fill out the online application form. They can also apply offline by visiting the university campus. Admission for MBA in Event Management and Public Relations at IIEM Delhi is open with affordable fees and scholarship opportunities. The qualifying candidates have to go through a personal interview (PI) and group discussion (GD) round conducted by the respective university. The university also offers admission to this course based on the aspirant's merit at the graduation level. Admission to this course mostly commences in July and August.
Here are the admission details for the MBA in Event Management and Public Relations at IIEM Delhi:
| Admission Event | Tentative Dates |
|---|---|
| Application Start Date | March-April 2025 |
| Last Date to Apply | July 2025 |
| Entrance Exam (if applicable) | May-June 2025 |
| Result Declaration | July 2025 |
| Counseling and Admission | July-August 2025 |
| Commencement of Classes | August/September 2025 |
The Application Process MBA in Event Management and Public Relations at IIEM Delhi, students typically need to register on the college website, fill out an application form with personal and academic details, appear for an entrance exam (if required by the institution), and then potentially go through a group discussion and personal interview stage, with final admission based on your performance in the entrance exam and interview. Attend counseling sessions based on your entrance exam scores. Submit required documents like mark sheets, ID proofs, and entrance exam scores. Paying the admission fees to confirm the seat. Attend counseling sessions based on your entrance exam scores. Submit required documents like mark sheets, ID proofs, and entrance exam scores. Paying the admission fees to confirm the
Here is the application process for the MBA in Event Management and Public Relations at IIEM Delhi (2025):
| Step | Process Description |
|---|---|
| 1. Registration | Visit the official website of IIEM Delhi and register with basic details (Name, Email, Phone Number). |
| 2. Fill out the Application Form | Complete the online application form, providing academic details, personal information, and preferred course selection. |
| 3. Upload Documents | Upload scanned copies of necessary documents such as the 10+2 mark sheet, ID proof, passport-size photo, category certificate (if applicable), and other required certificates. |
| 4. Application Fee Payment | Pay the application fee online using a debit/credit card, net banking, or UPI (Check the university website for fee details). |
| 5. Merit List Announcement | The university will release a merit list based on academic performance and eligibility criteria. Shortlisted candidates will be notified. |
| 6. Counseling & Document Verification | Selected candidates must attend counseling or document verification (online/offline) as per the university's schedule. |
| 7. Admission Confirmation & Fee Payment | Once selected, candidates must pay the first-semester fee to confirm their seat. The university will issue an admission confirmation letter. |
| 8. Orientation & Course Commencement | The university will provide orientation details, and classes will begin as per the academic schedule. |
Eligibility criteria for an MBA in Event Management and Public Relations at IIEM Delhi are the basic and mandatory requirement important for the selection of students in this program. All the students applying for the MBA in Event Management and Public Relations are required to fulfill these requirements. It includes educational qualifications, entrance exam cutoff score, and other details. Applicants must check the MBA in Event Management and Public Relations at IIEM Delhi eligibility criteria before they apply for admission.
Here are the eligibility criteria for the MBA in Event Management and Public Relations at IIEM Delhi:
| Criteria | Details |
|---|---|
| Educational Qualification | Bachelor’s degree in any discipline from a recognized university |
| Minimum Marks Requirement | 50% aggregate (45% for reserved categories, varies by institution) |
| Entrance Exams | CAT, MAT, XAT, CMAT, GMAT, or university-specific entrance exams |
| Work Experience | Not mandatory, but it is preferred in some cases |
| Age Limit | No age restriction (varies by university) |
| English Proficiency (for international students) | TOEFL/IELTS required if applicable |
MBA in Event Management and Public Relations at IIEM Delhi is subject to change depending on the year and other details like number of students applying, their performance in 10+2, and entrance exam score. Applicants are advised to visit the IIEM Delhi official website to stay updated on cutoff marks. The MBA in Event Management and Public Relations at IIEM Delhi cut-off is determined based on factors such as difficulty level, number of applicants, seat availability, and reservation policies.
Here are the cutoff details for the MBA in Event Management and Public Relations at IIEM Delhi (2025):
| Entrance Exam | Expected Cut-Off/Percentile |
|---|---|
| CAT (Common Admission Test) | 70-99 percentile |
| MAT (Management Aptitude Test) | 70+ percentile |
| GMAT (Graduate Management Admission Test) | 400+ score |
| NMAT (NMIMS Management Aptitude Test) | 120+ score |
| TANCET (Tamil Nadu Common Entrance Test) | 4.623 - 40 marks (varies by year) |
| CMAT (Common Management Admission Test) | 60+ percentile |
| XAT (Xavier Aptitude Test) | 60-80 percentile |
The curriculum for the MBA in Event Management and Public Relations is structured to provide a strong foundation in event planning, brand communication, and strategic marketing. It equips students with the theoretical knowledge and practical skills required to manage large-scale events and public relations campaigns. This comprehensive curriculum ensures that students gain both strategic and operational expertise, making them industry-ready professionals in the field of event management and public relations.
Here is the curriculum for an MBA in Event Management and Public Relations at IIEM Delhi:
| Semester | Subjects Covered |
|---|---|
| Semester 1 | Principles of Management, Event Planning & Coordination, Business Communication, Financial Management, Consumer Behavior, Marketing Strategies, Public Relations Fundamentals |
| Semester 2 | Sponsorship & Fundraising, Corporate Communication, Media Management, Event Budgeting, Crisis Management, Digital & Social Media Marketing, Research Methodology |
| Semester 3 | Strategic Brand Management, Legal Aspects of Event Management, Experiential Marketing, Leadership & Team Management, Client Relationship Management, Live Event Project |
| Semester 4 | Integrated Marketing Communications, Advanced Public Relations, International Event Management, Ethics in PR & Event Management, Entrepreneurship & Innovation in Events, Internship & Dissertation |
| Top Recruiters | Job Roles | Average Salary (INR) |
|---|---|---|
| Wizcraft International | Event Manager | 5-8 LPA |
| Percept Limited | Public Relations Manager | 6-10 LPA |
| Viacom18 | Brand Communications Specialist | 5-9 LPA |
| Ogilvy & Mather | Corporate Communication Manager | 6-11 LPA |
| DNA Networks | Event Coordinator | 4-7 LPA |
| Edelman India | Media Relations Executive | 5-8 LPA |
| Red Bull India | Sponsorship & Activation Manager | 6-10 LPA |
| Times Group | Marketing & Promotions Manager | 6-9 LPA |
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