Part-Time MBA in International Marketing Syllabus - Indian Institute of Management, Lucknow

The Part Time MBA in International Marketing syllabus at Indian Institute of Management, Lucknow is designed to provide overall knowledge to the students with a strong foundation. Part Time MBA in International Marketing faculty at Indian Institute of Management specially focus on in-depth learning to relevant subjects. At first semester syllabus of Part Time MBA in International Marketing at Indian Institute of Management, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Part Time MBA in International Marketing syllabus at Indian Institute of Management, Lucknow maintains a balance between theoretical knowledge and practical knowledge.

Part Time MBA in International Marketing first year students at Indian Institute of Management are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian Institute of Management, Lucknow also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Part Time MBA in International Marketing syllabus at Indian Institute of Management, Lucknow is also frequently updated to give industry relevant training and knowledge to students. Indian Institute of Management strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian Institute of Management enable Part Time MBA in International Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Part Time MBA in International Marketing progress, students learn advanced topics and complex concepts. The Part Time MBA in International Marketing curriculum at Indian Institute of Management, Lucknow mainly focuses on analytical and critical thinking. As the Part Time MBA in International Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Part Time MBA in International Marketing at Indian Institute of Management also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Part Time MBA in International Marketing curriculum at Indian Institute of Management includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Part Time MBA in International Marketing syllabus at Indian Institute of Management aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indian Institute of Management

1. Workshops and Seminars - Regular sessions with industry experts help Part Time MBA in International Marketing students at Indian Institute of Management to stay updated with current trends.
2. Group Projects - Collaborative projects according to Indian Institute of Management syllabus develop teamwork and problem-solving skills.
3. Case Studies - Part Time MBA in International Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Indian Institute of Management offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indian Institute of Management, Lucknow for latest Part Time MBA in International Marketing curriculum.

Part-Time MBA in International Marketing Syllabus & Subjects

A Part-Time MBA in International Marketing program offers a comprehensive syllabus designed to prepare students for the dynamic world of global marketing. The curriculum typically includes a blend of core business courses and specialized marketing topics. Core courses cover fundamental business concepts such as finance, strategy, leadership, and ethics. In addition to these, specialized marketing courses delve into international marketing strategies, market entry methods, global consumer behaviour, branding in international markets, digital marketing, and cross-cultural communication. Students often engage in case studies and practical projects that allow them to apply their knowledge to real-world marketing challenges. This combination of core business principles and international marketing expertise equips graduates with the skills and insights needed to excel in the competitive global marketplace, whether in roles related to market research, international market expansion, brand management, or global sales and marketing leadership.

The table below lists some of the subject details for the Part-Time MBA in International Marketing Specialization:

Part-Time MBA in International Marketing Projects  

Let's look at some of the most creative Part-Time MBA in International Marketing project ideas that are suitable for both experts and newcomers:

(i). Market Entry Strategy: For a business intending to expand worldwide, conduct a thorough examination of a particular sector or market and establish a market entry strategy.

(ii). Brand Localization: Pick a well-known global brand and research its localization initiatives in various nations. Examine the brand's adaption tactics, taking into account product changes, marketing messages, and cultural nuances.

(iii). Global Digital Marketing Campaign: Create a campaign for digital marketing for a business looking to penetrate global markets. Create a strategic plan that uses social media, content marketing, SEO, and other digital platforms while taking cultural quirks and market-specific preferences into account.

(iv). Study of Cross-Cultural Customer Behavior: Examine how cultural variances affect customer behavior in global markets. Examine how cultural elements like values, attitudes, and social conventions affect consumer choice-making and marketing tactics for a particular good or service.

(v). Foreign Market Research: To determine a product or service's viability in a particular foreign market do a market research study. To collect primary data, create and implement surveys, interviews, or focus groups.

(vi). Global price Strategy: Create a price plan for a business that trades in numerous foreign marketplaces. Cost structures, rival pricing, regional market conditions, and customer purchasing power.

(vii). Choosing an export market is an important step for any business trying to go internationally. It involves researching and assessing potential export markets.

(viii). A Start-up's International Marketing Plan: Create a thorough marketing strategy for a cutting-edge startup company looking to expand internationally. Think about market research, choosing a target market, marketing goals, positioning, promoting products, and budgeting.

Reference Books for a Part-Time MBA in International Marketing Projects  

Part-Time MBA in International Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: