3 Years
Under Graduate
Management
The BMS (Marketing) syllabus at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune is designed to provide overall knowledge to the students with a strong foundation. BMS (Marketing) faculty at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BMS (Marketing) at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BMS (Marketing) syllabus at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune maintains a balance between theoretical knowledge and practical knowledge.
BMS (Marketing) first year students at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BMS (Marketing) syllabus at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune is also frequently updated to give industry relevant training and knowledge to students. IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) enable BMS (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BMS (Marketing) progress, students learn advanced topics and complex concepts. The BMS (Marketing) curriculum at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune mainly focuses on analytical and critical thinking. As the BMS (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BMS (Marketing) at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BMS (Marketing) curriculum at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BMS (Marketing) syllabus at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB)
Note: Given below syllabus is based on the available web sources. Please verify with the IndSearch Institute of Management Studies and Research Bavdhan (IIMSRB), Pune for latest BMS (Marketing) curriculum.
The syllabus for the Bachelor of Management Studies (BMS) in Marketing program is designed to provide students with a strong foundation in marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.
1st Year
| S.no | Subjects |
| 1 | Principles of Management |
| 2 | Financial and Management Accounting |
| 3 | Marketing Management |
| 4 | Cost and Management Accounting |
| 5 | Personal Selling and Salesmanship |
| 6 | Managerial Economics |
2nd Year
| S.No | Subjects |
| 1 | Business Communication |
| 2 | Production and Operations Management |
| 3 | Introduction to Airline and Travel Tourism Industry |
| 4 | Environmental Studies |
| 5 | Income Tax Laws and Practice |
3rd Year
| S.no | Subjects |
| 1 | Business Policy & Strategy |
| 2 | Integrated Marketing Communication |
| 3 | Sales and Distribution Management |
| 4 | Entrepreneurship Development |
| 5 | Data Mining and Business Intelligence |
| 6 | Service and Retail Marketing |
Projects
(1). Marketing Campaign Analysis
(2). Market Research Project
(3). Branding Strategy Development
(4). Social Media Marketing Campaign
(5). Sales and Promotion Plan
(6). Consumer Behavior Study
(7). Product Launch Plan
(8). Marketing Communications Project
(9). Advertising Campaign Development
(10). Market Segmentation Analysis
Reference books
(1). "Principles of Marketing" by Philip Kotler and Gary
Armstrong
(2). "Marketing Management" by Kevin Lane Keller and Philip
Kotler
(3). "Consumer Behavior: Buying, Having, and Being" by Michael
R. Solomon
(4). "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick
(5). "Brand Management: Research, Theory, and Practice" by Tilde Heding, Charlotte F. Knudtzen, and Mogens Bjerre
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