MBA in Product Management Syllabus - Indian Institute of Pharmaceutical Marketing, Lucknow

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (Product Management) syllabus at Indian Institute of Pharmaceutical Marketing, Lucknow is designed to provide overall knowledge to the students with a strong foundation. MBA (Product Management) faculty at Indian Institute of Pharmaceutical Marketing specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Product Management) at Indian Institute of Pharmaceutical Marketing, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Product Management) syllabus at Indian Institute of Pharmaceutical Marketing, Lucknow maintains a balance between theoretical knowledge and practical knowledge.

MBA (Product Management) first year students at Indian Institute of Pharmaceutical Marketing are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian Institute of Pharmaceutical Marketing, Lucknow also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Product Management) syllabus at Indian Institute of Pharmaceutical Marketing, Lucknow is also frequently updated to give industry relevant training and knowledge to students. Indian Institute of Pharmaceutical Marketing strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian Institute of Pharmaceutical Marketing enable MBA (Product Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Product Management) progress, students learn advanced topics and complex concepts. The MBA (Product Management) curriculum at Indian Institute of Pharmaceutical Marketing, Lucknow mainly focuses on analytical and critical thinking. As the MBA (Product Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Product Management) at Indian Institute of Pharmaceutical Marketing also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Product Management) curriculum at Indian Institute of Pharmaceutical Marketing includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Product Management) syllabus at Indian Institute of Pharmaceutical Marketing aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indian Institute of Pharmaceutical Marketing

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (Product Management) students at Indian Institute of Pharmaceutical Marketing to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Indian Institute of Pharmaceutical Marketing syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (Product Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Indian Institute of Pharmaceutical Marketing offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indian Institute of Pharmaceutical Marketing, Lucknow for latest MBA (Product Management) curriculum.

MBA in Product Management Syllabus:

The MBA in Product Management program focuses on the skills required to develop and launch successful products. The syllabus includes courses in product development, market analysis, product life cycle management, innovation, and product marketing. Students learn to identify market opportunities and manage product portfolios effectively.

Syllabus & Subjects

The MBA in Product Management subject list differs according to the specialization that the candidates decide to pursue. The 1st year Product Management MBA program mainly focuses on core topics related to the field of management. For this reason, the first-year MBA program in Product Management does not change much. The Product Management MBA course introduces students to all the vital information they need. Listed below are the syllabi of the MBA in Product Management according to the semester which is the core subject and therefore, tends to be the same across the board.

Semester Subjects
Semester I Accounting for Managers-I
Business Skills Development-I
Corporate Legal Environment-I
Management of Organizations-I
Corporate Environment-I
Managerial Economics-I
Quantitative Techniques and Methods-I
Semester II Accounting for Managers-II
Business Skills Development-II
Corporate Legal Environment-II
Management of Organizations-II
Corporate Environment-II
Managerial Economics-II
Quantitative Techniques and Methods-II
Semester III Management of International Business-I
Specialization Group A (two papers from each specialization will be offered)-I
Specialization Group B (two papers from each specialization will be offered)-I
Specialization Group C (two papers from each specialization will be offered)-I
Business Policy and Strategic Management-I
Summer Training Project-I
Seminar
Semester IV Management of International Business-II
Specialization Group A (two papers from each specialization will be offered)-II
Specialization Group B (two papers from each specialization will be offered)-II
Specialization Group C (two papers from each specialization will be offered)-II
Business Policy and Strategic Management-II
Summer Training Project-II
Seminar

Recommended Books

When pursuing an MBA in Product Management, books can be a great investment for students as they can really help them learn about their specialization in great detail. Books can be a source of information for students to learn more about topics that interest them. Students can rent reference books from libraries, download them online or buy them.

Listed below are some of the popular MBA in Product Management course books that students can invest in:

Name of Author Name of Book
Greer Strategic Human Resource Management: A General Managerial Approach
P.C. Tulsian Business Organization and Management
Janat Shah Supply Chain Management: Text and Cases
Kanishka Bedi Production and Operation Management
Garth Saloner & Andrea Shepard Strategic Management

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