Master in Sports Management (MSM) - International Institute of Sports Management, Mumbai (IISM Mumbai)

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode

About the Course Master in Sports Management

A Master's program in Sports Management is tailored for individuals aspiring to pursue a fulfilling career within the sports industry, a rapidly growing and competitive sector worldwide. Professionals well-versed in the business aspects of sports can achieve substantial success with this advanced degree. The sports industry boasts remarkable global significance. Those deeply passionate about sports and possessing a background in management or business can enhance their education by pursuing a master's degree in sports management.

This program imparts comprehensive knowledge of the sports industry and equips students with specialized training in areas such as sports law, personnel management in sports, financial management, sports marketing, and facility management. Coursework typically includes subjects like accounting, marketing, sports ethics, and fundamental management principles.

The sports industry attracts numerous aspiring professionals, making it highly competitive. With a master's degree in sports management, students not only gain the expertise to excel in sports-related roles but also acquire the qualifications that set them apart from their peers. Furthermore, this degree can accelerate career advancement. Numerous educational institutions worldwide offer master's degrees in sports management, leading to significant variations in tuition, fees, and related expenses.

Overview of the Course Master in Sports Management

A Master's in Sports Management is a postgraduate program that equips students with the knowledge and skills required to excel in various aspects of the sports industry. Here are the key highlights of Master in Sports Management course in India:

Particulars Value
Course Name Master in Sports Management
Duration 2 years (full-time)
Mode Full-time
Eligibility Criteria Bachelor's degree in any field 
Admission Process Entrance exams, interviews, and application evaluation
Age No specific age limit, but typically for post-graduates
Average Annual Fees INR 50,000 to INR 5 lakhs or more
Average Annual Salary Starting salary ranges from INR 3 lakhs to INR 10 lakhs or more
Job Roles Sports manager, event coordinator, marketing manager, sports analyst, sports consultant, and more
Top Recruiters Sports management firms, sports clubs, sports marketing agencies, sports associations, and event management companies

Why study the Course Master in Sports Management?

Graduates holding a master's degree in sports management can pursue diverse career opportunities in the sports realm. Options include roles such as athletic director in high schools or universities, marketing director for professional sports teams, development director for athletic programs, or manager of fitness clubs.

There are several compelling reasons to consider a career in sports management, and here are some of the most prevalent motivations:

  1. Passion for Sports: If you have a genuine love for sports, pursuing sports management allows you to merge your enthusiasm for sports with your professional life. It enables you to delve into the business aspects of sports while working in a field that truly interests you.

  2. Sports' Prominence in India: India has a profound connection with sports, where sports hold a significant position. Opting for a career in sports is a wise choice due to the country's emphasis on various sports. Multiple sports leagues have emerged, and digital marketing and viewership have surged in recent times, particularly in sports like cricket, football, kabaddi, and tennis, driven by a growing fan base.

  3. Involvement in the Sports Industry: The sports industry is expanding rapidly, offering a plethora of career opportunities. Studying sports management equips you with the skills and knowledge necessary to excel in this dynamic field.

  4. Bright Prospects in Sports Management: A master's degree in sports management opens doors to lucrative career prospects within top sports companies. It positions you as a valuable asset in the sports management sector, where companies engaged in sports merchandising and related activities actively seek professionals to oversee their day-to-day operations.

Admission Process the Course Master in Sports Management

The admission process for a Master's program in Sports Management involves several steps that interested candidates must go through:

  1. Candidates need to apply for and participate in national, state, or university-level entrance exams. During the application process, they should submit all the necessary documents and obtain their admit cards. Adequate preparation for these exams is crucial.

  2. Once colleges open their application processes, candidates should begin filling out the forms. It's essential to check if they meet the colleges' eligibility criteria and if the colleges align with their expectations in terms of course offerings. After finalizing their choices, candidates should ensure that they submit all required documents, including academic certificates, age proof, and identity proof, along with their application.

  3. Shortlisted candidates proceed to subsequent rounds such as WAT, GD, and PI. These rounds evaluate various attributes like the candidate's knowledge on specific topics, self-confidence, communication skills, and presentation abilities.

  4. After successfully clearing all the admission rounds, candidates are called for document verification. Once the verification process is completed satisfactorily, candidates are offered enrollment into the course.

Eligibility Criteria for Master in Sports Management

Eligibility Requirements for a Master's in Sports Management program vary, but the following criteria are commonly required:

  1. Language Proficiency: Candidates often need to demonstrate proficiency in English, typically with a TOEFL or IELTS score (usually 6.5 or equivalent).

  2. Undergraduate Degree: Candidates should hold a recognized undergraduate degree with a minimum GPA as specified by the university. The bachelor's degree should typically be in a relevant field, such as Sports, Business, or related subjects. However, specific requirements may vary from one university to another.

Accepted Entrance for the Course Master in Sports Management

To gain admission to a graduate-level Sports Management program, it's essential to achieve a satisfactory score on the relevant standardized entrance exams. These graduate-level entrance exams serve the purpose of assessing whether prospective students possess the competence required to successfully complete the curriculum designed for specific degree programs. If you're interested in knowing which exams you need to prepare for in order to elevate your Bachelor's degree to a Master's degree in the field of sports leadership, continue reading to identify the exams you should plan for.

Commonly Accepted Entrance Exams for Master's in Sports Management include:


Skills Required for Success in a Master's in Sports Management

Graduates in sports management typically don't immediately step into roles managing top sports teams. They often begin by gaining experience in areas such as marketing programs, publicity, sponsorships, contract negotiations, and arena operations. Some may also pursue careers as agents or talent scouts. Regardless of the specific career path, success in the field demands several key skills:

Leadership Complex problem-solving
Collaboration Risk taking
Creativity Emotional Intelligence

Top Colleges and Fees Structure for Master in Sports Management

Sports Management programs are offered at numerous global locations, catering to students looking to expand their understanding of the sports industry. However, individuals with full-time jobs or residing in remote areas can also reap the advantages of pursuing an advanced degree in this field through online programs. To obtain further information, please explore the program options below and get in touch directly with your preferred school's admission office by completing the provided inquiry form.

College Name Average Fees for Master in Sports Management
Indian Institute of Sports Excellence (IISE) INR 1,50,000 - 2,50,000 per year
National Sports University INR 1,00,000 - 2,00,000 per year
International Institute of Sports Management (IISM) INR 1,00,000 - 2,50,000 per year
Symbiosis School of Sports Sciences (SSSS) INR 2,00,000 - 3,00,000 per year
Manipal Academy of Higher Education (MAHE) INR 2,50,000 - 4,00,000 per year

Job Profiles the Course Master in Sports Management

A Master's in Sports Management encompasses a broad spectrum of roles within the sports industry. Professionals in sports management can be found working directly with professional or college teams in various capacities, or they may be behind the scenes, devising marketing strategies, orchestrating public relations campaigns, or overseeing event management.

Job Role Description
Athletic Director An athletic director is an administrator responsible for managing athletic programs, often at educational institutions like universities or colleges. While not directly involved with student-athletes, ADs oversee the smooth operation of athletic departments. They collaborate with coaches, make decisions regarding coaching staff, and handle financial, logistical, and legal aspects of the sports programs. ADs also promote their school's teams and serve as a bridge between athletic and academic departments. They manage team schedules, transportation, and equipment.
League Administrator Leagues consist of teams or individual athletes competing in various sports, and they require effective governance. League administrators hold leadership roles responsible for coordinating the league's operations. They ensure compliance with sport-specific rules, organize game schedules, and manage budgets to maintain the league's functionality.
Sports Broadcasters Sports broadcasters are tasked with transforming on-field actions and locker room stories into engaging content for viewers or listeners. They prepare, write, and deliver sports news coverage or provide analysis on sporting events to keep fans informed about the latest developments in the sports world.
Sports Revenue Manager Sports revenue managers are responsible for analyzing market trends in the entertainment industry, providing critical data for their organization's annual budget. They play a pivotal role in the business strategy of sports clubs, ensuring that ticket prices and merchandise costs are set to maximize revenue. Their duties encompass tracking pricing patterns, monitoring competitors' sales, launching revenue-generating promotions, forecasting future revenue performance, and implementing effective yield management strategies. Sports revenue managers act as intermediaries, connecting sales and marketing teams with top executives.
Competition Coordinators Competition coordinators play a crucial role in meticulously organizing local, national, or international competitions. Their responsibilities span event planning, registration management, and budget analysis, ensuring that competitions run smoothly and culminate in the crowning of victorious champions.

Employment Areas for Master in Sports Management

Pursuing a Master's in Sports Management offers several benefits, including a well-rounded education in sports and business aspects, diverse career opportunities, high earning potential, and valuable industry connections.  Master's in Sports Management graduates can find employment in various sports-related sectors, including:

Sports Product Industry Sports Organization
Educational Institutions Schools
Corporate Companies Government Sports Divisions
Banks India Sports Academy

Salary for Master in Sports Management Course

The initial salary for newcomers may differ from that of experienced individuals. Typically, new entrants begin with a foundational pay rate and see it incrementally rise as they gain experience within their specific field. Graduates possessing exceptional skills often secure positions in leading companies with lucrative salaries. In India, the average salary for a Master's in Sports Management ranges from INR 2 to 9 Lakh Per Annum. Here is a breakdown of promising careers in sports management, the significant challenges within the sports industry, and associated average salary data.

Job Role Annual Salary (in INR)
Sports Manager 4.98 LPA
Sports Agent 5.77 LPA
Sports Analyst 3.09 LPA
Sponsorship Manager 8.50 LPA
Finance and Business Operations Manager 12.67 LPA
Sales Manager 5.04 LPA
Advertising and PR Manager 5.65 LPA
Event Manager 4.66 LPA
Brand Manager 12.42 LPA
Sports Celebrity Manager 4.45 LPA

Scope after the Course Master in Sports Management

Pursuing a Master's in Sports Management offers numerous benefits for those passionate about the sports industry. It equips individuals with a comprehensive understanding of both the sports and business aspects, making them well-rounded professionals. This knowledge extends to sports marketing, finance, event management, and athlete representation.

It opens doors to a wide range of career opportunities. Graduates can work for sports teams, organizations, agencies, and even government bodies, managing sports events, marketing campaigns, and athlete development programs. The sports industry is dynamic and ever-expanding, providing a plethora of job prospects. Another advantage is the potential for high earning potential. Proficient sports managers are in demand and can negotiate lucrative contracts for athletes, secure sponsorships, or lead successful sports franchises, leading to competitive salaries. Moreover, a Master's in Sports Management fosters essential skills such as leadership, communication, and problem-solving, which are transferable to various industries beyond sports.

It allows for networking opportunities with industry professionals and alumni, paving the way for valuable connections and future collaborations. Pursuing a Master's in Sports Management not only allows one to turn their passion for sports into a rewarding career but also provides a diverse skill set, abundant job prospects, high earning potential, and a strong network within the sports industry.

Career Opportunities after the Course Master in Sports Management

A Master's in Sports Management offers numerous exciting career opportunities that not only facilitate job placement but also impart valuable skills such as sports finance and business, sports management policy, media and press communication, sponsorship, and broadcasting. In addition to rewarding careers, students have the chance to collaborate with some of the world's top organizations.

  1. Fitness Manager
  2. Game Day or Event Coordinator
  3. Guest Relations Manager
  4. Marketing Consultant
  5. Marketing Coordinator
  6. Operations Manager
  7. Public Relations Manager
  8. Sales Coordinator
  9. Sport Agent
  10. Sport Lawyer
  11. Sport Marketer

Scope for Higher Studies After the Course Master in Sports Management

After completing a Masters in Sports Management, there are several opportunities for higher studies and specialization in related fields. Here's a brief overview:

Ph.D. in Sports Management: Pursuing a doctoral degree allows you to conduct in-depth research in sports management, contribute to academic knowledge, and potentially become a professor in the field.

Certificate Programs: Consider enrolling in certificate programs or short courses to gain expertise in specific areas within sports management, such as sports analytics, sports marketing, or sports law.

International Sports Management Programs: Explore opportunities to study sports management abroad, gaining a global perspective on the industry.

Sports Science Programs: If you're interested in the physiological and scientific aspects of sports, you can pursue higher studies in sports science, kinesiology, or exercise physiology.

Law Programs with Sports Law Focus: For those interested in the legal aspects of sports, you can consider law programs with a specialization in sports law to become a sports attorney.

Skills that makes you good employee after the course Master in Sports Management

Skills that makes you good employee after the course Master in Sports Management are listed below:

  1. Communication and marketing skills
  2. Business planning and strategy
  3. Finance and data-processing
  4. Leadership and managerial skills
  5. Understanding of relevant legal issues
  6. Understanding of the global sports sector
  7. Customer service skills
  8. Organization, time management and planning


1. What is a Master's in Sports Management, and what does it entail?

  • A Master's in Sports Management is a postgraduate program that focuses on the business and management aspects of the sports industry. It covers areas like sports marketing, event management, finance, and sports administration.

2. What is the eligibility criteria for admission to this program?

  • Eligibility criteria vary by institution, but typically, candidates must have a bachelor's degree in any field. Some universities may require specific entrance exams or interviews.

3. How long does the program take to complete?

  • The program typically has a duration of 2 years when pursued full-time.

4. What is the admission process like?

  • The admission process often includes entrance exams, interviews, and an evaluation of your academic records and application.

5. Are there age restrictions for pursuing this course?

  • There are usually no specific age limits, but it is typically intended for post-graduates.

6. What are the job prospects after completing a Master's in Sports Management?

  • Graduates can pursue various roles in the sports industry, including sports manager, event coordinator, marketing manager, sports analyst, and more.

7. What is the average annual fees for this course?

  • The average annual fees can vary widely, ranging from INR 50,000 to INR 5 lakhs or more, depending on the institution.

8. What can I expect in terms of the average annual salary after completing this course?

  • Starting salaries can range from INR 3 lakhs to INR 10 lakhs or more, depending on your skills and the organization you join.

9. Can I specialize in a specific area within sports management?

  • Yes, some programs offer specializations in areas like sports marketing, sports analytics, or sports law to tailor your education.

10. Who are the top recruiters in the field of sports management in India?

  • Top recruiters include sports management firms, sports clubs, sports marketing agencies, sports associations, and event management companies.

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