MBA in Marketing Management Syllabus - IITT Institutions, Chandigarh

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA in Marketing Management syllabus at IITT Institutions, Chandigarh is designed to provide overall knowledge to the students with a strong foundation. MBA in Marketing Management faculty at IITT Institutions specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Marketing Management at IITT Institutions, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Marketing Management syllabus at IITT Institutions, Chandigarh maintains a balance between theoretical knowledge and practical knowledge.

MBA in Marketing Management first year students at IITT Institutions are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. IITT Institutions, Chandigarh also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Marketing Management syllabus at IITT Institutions, Chandigarh is also frequently updated to give industry relevant training and knowledge to students. IITT Institutions strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at IITT Institutions enable MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA in Marketing Management progress, students learn advanced topics and complex concepts. The MBA in Marketing Management curriculum at IITT Institutions, Chandigarh mainly focuses on analytical and critical thinking. As the MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Marketing Management at IITT Institutions also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA in Marketing Management curriculum at IITT Institutions includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Marketing Management syllabus at IITT Institutions aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at IITT Institutions

  1. Workshops and Seminars - Regular sessions with industry experts help MBA in Marketing Management students at IITT Institutions to stay updated with current trends.
  2. Group Projects - Collaborative projects according to IITT Institutions syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - IITT Institutions offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the IITT Institutions, Chandigarh for latest MBA in Marketing Management curriculum.

MBA in Marketing Management Syllabus

The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.

Syllabus & Subjects

Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.

Semester Subjects
Semester I Management Concepts
Business Environment
Managerial Economics
Statistical Analysis and & Operations Research
Financial and Cost Accounting
Marketing Management
Financial Management
Semester II Accounting And Managerial Decisions
Computer Application 1
Sales Management
Consumer Behavior
Agricultural And Rural Marketing
Marketing Research
Advertising Management
Semester III Retailing
Entrepreneurship Development
Service Marketing And CRM
E-Commerce
Product And Brand Management
International Business
Semester IV Strategic Management
Marketing of Non-profit Organization
Logistics And Supply Chain Management
Computer Application 2
Management Information System
Industrial Marketing
Total Quality Management

Important Books for MBA Marketing Management

A list of books that one can study during the course is given here:

Books Author
Essentials of Management Kootz, O'Donnell, Weighrich
Business Environment K. Aswathappa
Managerial Economics Varshney & Maheshwari
Business Statistics Gupta, S.P. & Gupta, M.P.
Marketing Management Kotlar, Philip
Managerial Finance Weston and Brigham
Successful Selling F.L. Lobo

The above-mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.

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