Advanced Diploma in Marketing - Indian Institute of Business Management and Studies (IIBMS, Mumbai)

  • Years 1 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode

About Course

An academic course of study that focuses on sales, market analysis, consumer behaviour, and management of marketing is known as an advanced diploma in marketing. In this one- or two-year study, students will learn the principles of advertising, sales and distribution management, business communication, market research, international marketing, public relations, and advertising, among other things. 

The student's 10+2 exam grade point average from an approved board must have been at least 50%. Students are often accepted to various institutions depending on their merit standing from previous higher education. 

Tuition for a graduate marketing degree in India normally costs around INR 45,000. It varies in both private and governmental institutions. A variety of renowned professional roles, such as marketing manager, marketing manager, advertisement executive, sales manager, etc., are open to applicants who have achieved an advanced diploma in marketing.

The average salary in India with an Advanced Diploma in Marketing program starts at INR 9 Lacs, and it increases in line with one's skills and experience. Graduates can enrol for further bachelor's degrees at a number of universities if they want to enhance their studies in the relevant subject. 

Course Highlights

View the table below for the Advanced Diploma in Marketing's key course information:

Particular Value
Course Name Advanced Diploma in Marketing
Course Level UG Level
Course Duration 1 Year to 3 Years
Eligibility Criteria 10+2 examination with at least 60% marks
Entrance Exams MSBTE,KUK,CET,NEET UG etc
Admission process Admission Based On Merit/Entrance Exam
Examination Type Semester based/Annual
Age No age limit
Average Annual Fees INR 22,000 to 2,00,000
Average Annual Salary INR 4 LPA - 9LPA
Top recruiters Government Organizations, Private Organizations, Sales and Marketing Companies, E-commerce companies like Jeff Bezos etc.
Job Profiles Marketing Manager,Sales Manager,Marketing Executive,Advertising Manager

Why study Advanced Diploma in Marketing?

 (i). You will learn about marketing, including its history, regulations, and technology, through a diploma in Marketing. To work in the Marketing sector.

 (ii). The demand for qualified personnel is rising as the Marketing sector experiences tremendous growth. You will be well-positioned to pursue a career in this industry, working for MNCs like Amazon, Google, Flipkart, HUL, ITC, etc.

 (iii). A highly specialised degree like an in Marketing Management might provide you with great job opportunities in the field of media and entertainment.

 (iv). To network with other business experts: Diploma in Marketing program frequently provides opportunities to network with other industry professionals. You may learn about new career prospects, acquire contacts, and establish your professional reputation via networking.

(2). Admission Process

 The admissions process for the course Advanced Diploma in Marketing Service may vary depending on the school to which you are applying.

Types of Courses in Advanced Diploma in Marketing

Full-time, part-time and remote alternatives are available to applicants for the route.

(1) . Distance: Distance course is intended for those unable to attend regular sessions; The web-based Advanced Diploma in Marketing Control is a preferred alternative.

(2) . Full-Time: The Advanced Diploma in Marketing is a one-year course that allows students to accelerate their learning methods and significantly expand their knowledge.

(3) . Part-Time: The part-time course is aimed at professionals who are currently employed and cannot take time off to study full-time. A part-time graduate course will be of great benefit.

 Eligibility Criteria

Below are some important factors to consider when submitting your application form:

(i).  Applicant must have completed 10+2 on an approved board.

(ii). To be accepted for this position, the candidate must pass all subjects in 10+2.

(iii). The course is available to candidates of all disciplines.

Accepted Entrance Exam

Below is a list of some of the entrance exams for pursuing an Advanced Diploma in Marketing:

MSBTE KUK
CET NEET UG
OU PUK

Skills Required

To pursue a career in Advanced Diploma in Marketing, candidates must bring a love service-oriented approach. Here are some of the key skills a candidate should possess when considering taking an Advanced Diploma in Marketing:

Marketing Strategy Awareness of the market and products Work under Pressure
Observation skills Communication skills Problem-solving
Analytical and Critical thinking skills Advertising and Promotion Decision-making skills
Digital Marketing Sales and Negotiation Leadership skills

 Fee Structure

The costs Advanced Diploma in Marketing consider components like location, faculty, demand, infrastructure, and the resources to which students may also have access to all important factors. In India, the average cost of an Advanced Diploma in Marketing:

Name of College Average Annual Fee(INR)
Indian School of Business Management and Administration, Ahmedabad INR 14,000
Indian School of Business Management and Administration, Hyderabad INR 14,999
Indian School of Management and Studies, Mumbai INR 22,900
Xavier’s Institute of Business Management Studies, Bangalore  INR 14,000s
Indian School of Business Management and Administration, Gwalior INR 15,000

Selection Criteria

The Advanced Diploma in Marketing admission applications may be completed either through merit-primarily based totally or entrance-primarily based totally methods. Based on their educational performance, an Advanced Diploma in Marketing may be pursued after 10+2 passed with 50% from a recognized board.

(3). Course Comparison

Advanced Diploma in Marketing v/s Diploma in Sales And Marketing Management

Parameter Advanced Diploma in Marketing Diploma in Sales And Marketing Management
Course Name Advanced Diploma in Marketing Diploma in Sales And Marketing Management
Course Overview An academic course of study that focuses on sales, market analysis, consumer behavior, and management of marketing is known as an advanced diploma in marketing. In this one- or two-year study, students will learn the principles of advertising, sales and distribution management, business communication, market research, international marketing, public relations, and advertising, among other things. Diploma in Sales and Marketing Management is a one-year graduation course that trains students in the field of sales and marketing. Because marketing is the most vital aspect of running a business, the training concentrates primarily on it. In-depth coverage is also provided for additional marketing management topics, such as market analysis and customer behaviour.
Duration 1 to 3 years 1 Year
Eligibility 10+2 Pass From Recognized Board Passed 10+2 from an authorized board.
Entrance Exams MSBTE, KUK, CET, OU etc No Entrance Exam For This Course
Average Annual Fees INR 22,000-2,00,000 INR 4,000 to INR 30,000

(4). Top Colleges

Some of the best schools that offer Advanced Diploma in Marketing course and other information are listed below:

Name of College Average Annual Fee(INR) Location
Indian School of Business Management and Administration INR 36,000 Gwalior
Orion Institute of Management and Technology INR 65,000 Vadodara
Indian School of Management and Studies INR 22,999 Mumbai
Xaviers Institute of Business Management Studies INR 14,600 Bangalore
Indian School of Business and Administration INR 14,900 Hyderabad
Indian School of Business Management and Administration INR 22,900 Ahmedabad

(5). Job & Placements

Following are some of the job profiles available after the Advance Diploma in Marketing : 

Job Profile Job Description
Brand Manager Brand Manager The responsibility of a brand manager is to distinguish a certain brand from the other options on the market by developing its identity. The brand manager would also be in charge of boosting a certain product's sales. To enhance the sale of the goods, he must be able to study market trends and choose the advertising and marketing plan.
Analyst Analyst The research manager or analyst is responsible for gathering information, analyzing data, and investigating market trends. They supply information on market trends and customer requests, and the business bases its market strategy decisions on their information and data.
Account Supervisor Account Supervisor or Executive (Advertising): Promoting a product in the market requires effective advertising. The Account Manager serves as a liaison between the advertising firm and the brand manager. He decides on the advertising budget while also giving the creative agency instructions on the company's need to establish a brand in the marketplace. He is also accountable for any social media product promotion.
Sales Manager The duties of a sales manager include working to boost a product's sales. Communication with the distributor, the retailer, and the customer is his responsibility. The sales manager is responsible for putting a product's marketing plan into action once it has been decided upon. In addition, he manages a group of sales professionals and oversees the region's sales.
Business Development Manager The business development manager is in charge of a company's market position and financial expansion. He creates long-term strategic goals for the organization, cultivates important client connections, bargains business transactions, and keeps a close eye on market trends.
Analytics for marketing Analytics for marketing The analytics for marketing gather information from all the current marketing channels and create the marketing review. This aids the business in creating its next marketing plan.

Top Recruiters

The table below contains some of the top recruiters that Advance Diploma in Marketing graduates, as follows: 

Digital Marketing Companies e-commerce enterprises
Academic institutions Government Organizations
Private Organizations Advertising Agencies

Average Salary

Below are job profiles with approximate salaries for that Advance Diploma in Marketing:

Job Role Average Annual Fee(INR)
Marketing Consultant INR 3,75,000
Product and Brand Manager INR 8,00,000
Marketing Executive INR 1,50,000
Lecturer INR 2,00,000
Marketing Specialist INR 4,78,000

(6). Career/Scope 

You are introduced to several employment opportunities following an Advance Diploma in Marketing in this segment. In India, marketing can lead to a variety of careers. There are numerous industries in the employment market where these marketing positions are available. The most typical careers for marketing  graduates include the following:

Career options after advanced diploma in Marketing

The demand for students with Advance Diploma in Marketing degrees is constant. After earning an advanced diploma in Marketing, opportunities in promotions, commercials, sales, media, entertainment other fields are available. Examine the following list of positions available to graduates: Here are some potential career options for individuals with an Advance Diploma in Marketing:

 (i). Brand Manager.

 (ii). Marketing Manager.

 (iii). Market Research Analyst.

 (iv). Product Manager.

 (v). Public Relations Manager.

 (vi). Sales Manager.

 (vii). Social Media Manager.

Skills that make you the Best Advanced Diploma in Marketing

Many abilities are needed to succeed as an Advance Diploma in Marketing graduate, including those that will help to accelerate personal learning curves and build a practical mindset that must be ingrained in the continuous learning environment.

(i)   . Communication skills.

(ii). Interpersonal skills.

(iii). Leadership skills. 

(iv). Problem-solving skills.

(v). Analytical skills.

(vi). Listening skills.

(7). FAQs 

(1). What is Advance Diploma in Marketing ?

Ans. An academic course of study that focuses on sales, market analysis, consumer behavior, and management of marketing is known as an advanced diploma in marketing. 

(2). What is the average fee structure for Advance Diploma in Marketing?
Ans. The average Advance Diploma in Marketing fees charged by colleges or universities in India lie anywhere between Rs. 22,000-2,00,000 per year.
 

(3). What is the expected salary for an Advance Diploma in Marketing?
Ans. The expected salary for this course is around Rs. 2,00,000-9,00,000 per annum.
 

(4) . What prerequisites must one meet in order to enroll in the advanced marketing diploma program?
Ans. The eligibility standard for this course is that applicants have to have finished a 10+2  in an applicable discipline to sustainability.

(5) . What is the admission process for Advance Diploma in Marketing?

Ans. The admission process for this course is both merit-based and entrance-based. The process is online/offline.

(6) What are the top recruiters of Advanced Diploma in Marketing?

Ans. Digital Marketing companies, e-commerce, government and private organizations are some of the top recruiters of Advance Diploma in Marketing.

 (7) . What is the duration of the Advanced Diploma in Marketing?

Ans. Advanced Diploma in Marketing is a one to three-year full-time course segregated into four equal semesters.

 (8) . What are some of the most popular job profiles for the Advanced Diploma in Marketing?

Ans. Some of the job profiles for the Advanced Diploma in Marketing are Marketing Consultant, Product and Brand Manager, Lecturer, Marketing Specialist etc.

 (9). What is the scope of the Advanced Diploma in Marketing?

Ans. The scope of an Advanced Diploma in Marketing is quite decent since it is a marketing program.

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