Part-Time MBA in Digital Marketing Syllabus - Indian Institute of Management, Calcutta (IIMC)

The Part Time MBA in Digital Marketing syllabus at Indian Institute of ManagementCalcutta (IIMC), Kolkata is designed to provide overall knowledge to the students with a strong foundation. Part Time MBA in Digital Marketing faculty at Indian Institute of ManagementCalcutta (IIMC) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Part Time MBA in Digital Marketing at Indian Institute of ManagementCalcutta (IIMC), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Part Time MBA in Digital Marketing syllabus at Indian Institute of ManagementCalcutta (IIMC), Kolkata maintains a balance between theoretical knowledge and practical knowledge.

Part Time MBA in Digital Marketing first year students at Indian Institute of ManagementCalcutta (IIMC) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian Institute of ManagementCalcutta (IIMC), Kolkata also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Part Time MBA in Digital Marketing syllabus at Indian Institute of ManagementCalcutta (IIMC), Kolkata is also frequently updated to give industry relevant training and knowledge to students. Indian Institute of ManagementCalcutta (IIMC) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian Institute of ManagementCalcutta (IIMC) enable Part Time MBA in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Part Time MBA in Digital Marketing progress, students learn advanced topics and complex concepts. The Part Time MBA in Digital Marketing curriculum at Indian Institute of ManagementCalcutta (IIMC), Kolkata mainly focuses on analytical and critical thinking. As the Part Time MBA in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Part Time MBA in Digital Marketing at Indian Institute of ManagementCalcutta (IIMC) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Part Time MBA in Digital Marketing curriculum at Indian Institute of ManagementCalcutta (IIMC) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Part Time MBA in Digital Marketing syllabus at Indian Institute of ManagementCalcutta (IIMC) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indian Institute of ManagementCalcutta (IIMC)

1. Workshops and Seminars - Regular sessions with industry experts help Part Time MBA in Digital Marketing students at Indian Institute of ManagementCalcutta (IIMC) to stay updated with current trends.
2. Group Projects - Collaborative projects according to Indian Institute of ManagementCalcutta (IIMC) syllabus develop teamwork and problem-solving skills.
3. Case Studies - Part Time MBA in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Indian Institute of ManagementCalcutta (IIMC) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indian Institute of ManagementCalcutta (IIMC), Kolkata for latest Part Time MBA in Digital Marketing curriculum.

Part-Time MBA in Digital Marketing Syllabus & Subjects

A Part-Time MBA in Digital Marketing program typically features a well-rounded syllabus that prepares students for the rapidly evolving digital landscape of marketing. The curriculum includes a blend of core business courses and specialized digital marketing subjects. Core courses cover essential business topics such as finance, strategy, leadership, and ethics. Alongside these, specialized digital marketing courses delve into areas like search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, data analytics, and digital advertising strategy. Students often engage in hands-on projects and case studies that enable them to apply their digital marketing knowledge in real-world scenarios. This combination of foundational business principles and digital marketing expertise equips graduates with the skills and insights necessary to thrive in roles related to digital marketing strategy, campaign management, social media management, web analytics, and e-commerce. As the demand for digital marketing professionals continues to grow, this program offers valuable knowledge and skills for a variety of industries.

The table below lists some of the subject details for the Part-Time MBA in Digital Marketing Specialization:

Part-Time MBA in Digital Marketing Projects  

Let's look at some of the most creative Part-Time MBA in Digital Marketing project ideas that are suitable for both experts and newcomers:

(i). Customer satisfaction for a digital marketing agency.

(ii). ROI for various digital marketing strategies.

(iii). Google Search Marketing Case Study Analysis.

(iv). Analysis of new product launches using Google Double Click.

(v). Social Media Strategies for the Online Shopping Cart.

(vi). Analytical comparison of traditional marketing with digital marketing.

(vii). Facebook analytics for targeted marketing.

(viii). customer preferences for promotional activities.

 (ix). Based on discount codes Report on competition.

(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.

Reference Books for a Part-Time MBA in Digital Marketing

Part-Time MBA in Digital Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: