The MBA (Media Management) syllabus at Indian Institute of Management (IIM ), Udaipur is designed to provide overall knowledge to the students with a strong foundation. MBA (Media Management) faculty at Indian Institute of Management (IIM ) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Media Management) at Indian Institute of Management (IIM ), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Media Management) syllabus at Indian Institute of Management (IIM ), Udaipur maintains a balance between theoretical knowledge and practical knowledge.
MBA (Media Management) first year students at Indian Institute of Management (IIM ) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian Institute of Management (IIM ), Udaipur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Media Management) syllabus at Indian Institute of Management (IIM ), Udaipur is also frequently updated to give industry relevant training and knowledge to students. Indian Institute of Management (IIM ) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian Institute of Management (IIM ) enable MBA (Media Management) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (Media Management) progress, students learn advanced topics and complex concepts. The MBA (Media Management) curriculum at Indian Institute of Management (IIM ), Udaipur mainly focuses on analytical and critical thinking. As the MBA (Media Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Media Management) at Indian Institute of Management (IIM ) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (Media Management) curriculum at Indian Institute of Management (IIM ) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Media Management) syllabus at Indian Institute of Management (IIM ) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Indian Institute of Management (IIM )
Note: Given below syllabus is based on the available web sources. Please verify with the Indian Institute of Management (IIM ), Udaipur for latest MBA (Media Management) curriculum.
The MBA in Media Management program focuses on the dynamic media and entertainment industry. Core courses cover media business models, media marketing, and media law. Specialized subjects include digital media management, media production, and media ethics. Students often engage in media projects and internships with media companies. The curriculum prepares graduates for careers in media management, content production, and media marketing.
MBA
in Media Management subjects is designed as a way to train students to
specialize in media management. The main focus of this course is to develop
interpersonal skills, team spirit, and leadership qualities and implement them
in the media management sector. At the end of the course, the students will be
trained in persuading, educating, and communicating, the four key activities in
media.
Tabulated below is the semester-wise MBA Media Management syllabus followed in India:
Semesters | Subjects |
Semester I | Managerial Communications |
Information Technology | |
Organizational Behavior | |
Marketing Management | |
Management Concepts and Process | |
Managerial Economics | |
Introduction to Media Management | |
Semester II | Business and Industrial Laws |
Business Communication Skills | |
Radio Program Production | |
Print Media Reporting and Editing | |
Television Program Production | |
Human Resource Management | |
Consumer Behavior | |
Semester III | Television Journalism |
Retail Management | |
Strategic Management | |
Media Planning and Event Management | |
Sales and Advertising Management | |
Media Research | |
International Business | |
Semester IV | Media Technologies |
PR and Corporate Communication | |
Media Management on Print and Radio | |
New Age Media | |
Business Ethics and Management by India Values | |
Industrial and Service Marketing | |
Entrepreneurship & Innovation Management | |
Project | |
Core Subjects | Media Planning & Event Management |
Business Strategy & Finance | |
Entrepreneurship Development | |
Fundamentals of Management | |
Advertising Management | |
Broadcast Technology Management | |
Media Law & Ethics | |
Elective Subjects | Media Economics |
Media Marketing Management | |
Human Resource Management | |
Broadcast Journalism | |
Direction & Production for TV | |
Media Finance & Accounting | |
Media Research Dissertation |
Projects
MBA
in Media Management involves various concepts that can be employed in a
project, which will help in the betterment of the understanding of the
aspirants. To impart knowledge on powerful techniques used in media research,
marketing, and production, projects play a key role.
Popular
Media Management projects are:
Reference
Books
Listed below are the best reference books for the MBA in Media Management course:
Name of Author | Name of Book |
Awasthy G C | Broadcasting in India |
Sanjaya Singh Gaur, Sanjay V Saggar | Event Marketing & Mgt |
R D Agrawal | Organization and Management |
Robbins S P | Organizational Behavior |
Kewal J Kumar | Mass Communication in India |
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.