Post Graduate Diploma in Public Relations and Advertising Management Syllabus - Indian Institute of Mass Communication (IIMC), New Delhi

Syllabus of PGD in Public Relations and Advertising Management

The Post Graduate Diploma in Public Relations and Advertising Management program combines public relations and advertising skills. Core courses cover public relations principles, media relations, and advertising fundamentals. Specialized subjects include crisis communication, social media marketing, and advertising campaign management. Students often work on PR and advertising campaigns, conduct media outreach, and gain practical experience in managing public relations and advertising strategies. Graduates are well-prepared for careers in public relations management, media relations, and advertising management in the public and private sectors.

Syllabus of Post Graduate Diploma in Public Relations And Advertising Management