The Advanced Diploma in Marketing syllabus at Indian School of Business Management and Administration (ISBM), Kochi is designed to provide overall knowledge to the students with a strong foundation. Advanced Diploma in Marketing faculty at Indian School of Business Management and Administration (ISBM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Advanced Diploma in Marketing at Indian School of Business Management and Administration (ISBM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Advanced Diploma in Marketing syllabus at Indian School of Business Management and Administration (ISBM), Kochi maintains a balance between theoretical knowledge and practical knowledge.
Advanced Diploma in Marketing first year students at Indian School of Business Management and Administration (ISBM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian School of Business Management and Administration (ISBM), Kochi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Advanced Diploma in Marketing syllabus at Indian School of Business Management and Administration (ISBM), Kochi is also frequently updated to give industry relevant training and knowledge to students. Indian School of Business Management and Administration (ISBM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian School of Business Management and Administration (ISBM) enable Advanced Diploma in Marketing students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Advanced Diploma in Marketing progress, students learn advanced topics and complex concepts. The Advanced Diploma in Marketing curriculum at Indian School of Business Management and Administration (ISBM), Kochi mainly focuses on analytical and critical thinking. As the Advanced Diploma in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Advanced Diploma in Marketing at Indian School of Business Management and Administration (ISBM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Advanced Diploma in Marketing curriculum at Indian School of Business Management and Administration (ISBM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Advanced Diploma in Marketing syllabus at Indian School of Business Management and Administration (ISBM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Indian School of Business Management and Administration (ISBM)
Note: Given below syllabus is based on the available web sources. Please verify with the Indian School of Business Management and Administration (ISBM), Kochi for latest Advanced Diploma in Marketing curriculum.
Syllabus & Subjects
Semester I | Financial Accounting |
Managerial Communication-I | |
Marketing Management | |
Corporate Finance | |
Semester II | Managerial Economics |
Organization Design | |
Decision Sciences-I | |
Operations | |
Semester III | Business, Government and Society |
Managerial Communication-II | |
Business and Ethics | |
Managing People and Performance in Organizations | |
Macroeconomics | |
Semester IV | Consumer Behavior |
Decision Sciences-II | |
Integrated Marketing and Communication | |
Entrepreneurial Learning | |
Project Work |
Reference
Books
Advanced
Diploma in Marketing books provide students with both a thorough general review
of the subject matter and a close examination of their specific area of
expertise. The following are some of the books for reference:
Name of Author | Name of Book |
Philip Kotler and Kevin Lane Keller | Marketing Management |
Gary Armstrong and Philip Kotler | Principles of Marketing |
Michael R. Solomon | Consumer Behavior: Buying, Having, and Being |
Dave Chaffey and Fiona Ellis-Chadwick | Digital Marketing: Strategy, Implementation and Practice |
Warren J. Keegan and Mark C. Green | Global Marketing |
Orville C. Walker Jr. and John W. Mullins | Marketing Strategy: A Decision-Focused Approach |
Kenneth E. Clow and Donald E. Baack | Integrated Advertising, Promotion, and Marketing Communications |
DR. DEB PRASANNA CHOUDHURY | Sustainability Management |
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