Bachelor of Business Studies (BBS) Syllabus - Indian School of Business Management and Administration (ISBM), New Delhi

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
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Written By universitykart team | Last updated date Jul, 07, 2024

The Bachelor of Business Studies (BBS) syllabus at Indian School of Business Management and Administration (ISBM), New Delhi is designed to provide overall knowledge to the students with a strong foundation. Bachelor of Business Studies (BBS) faculty at Indian School of Business Management and Administration (ISBM) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor of Business Studies (BBS) at Indian School of Business Management and Administration (ISBM), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor of Business Studies (BBS) syllabus at Indian School of Business Management and Administration (ISBM), New Delhi maintains a balance between theoretical knowledge and practical knowledge.

Bachelor of Business Studies (BBS) first year students at Indian School of Business Management and Administration (ISBM) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian School of Business Management and Administration (ISBM), New Delhi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor of Business Studies (BBS) syllabus at Indian School of Business Management and Administration (ISBM), New Delhi is also frequently updated to give industry relevant training and knowledge to students. Indian School of Business Management and Administration (ISBM) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian School of Business Management and Administration (ISBM) enable Bachelor of Business Studies (BBS) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Bachelor of Business Studies (BBS) progress, students learn advanced topics and complex concepts. The Bachelor of Business Studies (BBS) curriculum at Indian School of Business Management and Administration (ISBM), New Delhi mainly focuses on analytical and critical thinking. As the Bachelor of Business Studies (BBS) course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor of Business Studies (BBS) at Indian School of Business Management and Administration (ISBM) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Bachelor of Business Studies (BBS) curriculum at Indian School of Business Management and Administration (ISBM) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor of Business Studies (BBS) syllabus at Indian School of Business Management and Administration (ISBM) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indian School of Business Management and Administration (ISBM)

  1. Workshops and Seminars - Regular sessions with industry experts help Bachelor of Business Studies (BBS) students at Indian School of Business Management and Administration (ISBM) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Indian School of Business Management and Administration (ISBM) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Bachelor of Business Studies (BBS) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Indian School of Business Management and Administration (ISBM) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indian School of Business Management and Administration (ISBM), New Delhi for latest Bachelor of Business Studies (BBS) curriculum.

Syllabus of Bachelor of Business Studies

The syllabus for the Bachelor of Business Studies (BBS) program is designed to provide students with a strong foundation in business and management principles. Students typically cover core topics related to business ethics, marketing, financial management, and organizational behavior. The curriculum often includes courses on business strategy, entrepreneurship, and business communication. Students also delve into topics related to human resource management, operations management, and business law. Practical experiences such as business projects, case studies, and internships may be included to help students apply business concepts in real-world contexts. Graduates are well-prepared for a wide range of roles in various industries and sectors.

Bachelor of Business Studies Syllabus & Subjects

The Bachelor of Business Studies (BBS) topics are indexed below:

Semesters Subjects
Semester I Business Communication
Microeconomics
Financial Accounting
Business Mathematics
Business Computing
Semester II Organizational Behavior
Business Statistics
Macroeconomics
Cost Accounting
Business Law
Business Ethics
Semester III    Marketing Management
Financial Management
Human Resource Management
Business Research Methods
Operations Management
Business Environment
Semester IV Business Management
Entrepreneurship Development
Strategic Management
E-Business
Management Information System
Semester V Consumer Behavior
Sales and Distribution Management
Industrial Relations and Labor Laws
Elective Subjects
Semester VI Summer Internship/Project
Advertising and Public Relations
Business Policy and Corporate Governance
Elective Subjects
Dissertation/Project Work
Elective Subjects Retail Management
Risk Management
Project Management

Bachelor of Business Studies Projects

Here are a few project ideas that help Bachelor of Business Studies (BBS) students:

(i). Market Analysis and a Plan of Action for a Start-up in the Information Sector.

(ii). The case study Improving Supply Chain Efficiency: A Manufacturing Company.

(iii). Improving Customer Engagement with Social Media Marketing Techniques.

(iv). Creating an advertising plan for a fashion retailing company is covered in the chapter.

(v).  Strategic Brand Management.

(vi). Financial Performance Assessment.

(vii). Impact of Employee Training and Development on Organizational Performance.

(viii). Evaluating the Performance of Digital Marketing Campaigns in Increasing Sales.

(ix). The article Risk Assessment and Control Strategies for Small Businesses in the Retail Sector.

(x). An analysis of consumer behaviour and making decisions in the e-commerce sector. The phrase Measuring and Improving the Customer Experience in Hospitality.

(xi). A study on Analysing the Effect of International Trade Policies on the Export Performance of a Country.

Reference Books for a Bachelor of Business Studies

Bachelor of Business Studies (BBS) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
C.R. Kothari Research Methodology: Methods and Techniques
R.S. Aggarwal Quantitative Aptitude for Competitive Examinations
Ramesh Singh Indian Economy
V. K. Kapoor Principles of Management
P. N. Reddy Business Environment
S. L. Gupta Statistical Methods
M. S. R. Murty Business Ethics and Corporate governance   
R. K. Sharma Financial Management
Vipul Patel Human Resource Management
Prasanna Chandra Financial Management: Theory and Practice
R. S. Neeraj Organizational Behavior
Ashwathappa K. Essentials of Business Environment
C.B. Gupta Financial accounting
N. K. Sinha Business Laws
A. N. Agarwal Marketing Management

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