2 Years
Post Graduate
Management
The MBA (Communications Management) syllabus at Indira Gandhi National Open University (IGNOU), New Delhi is designed to provide overall knowledge to the students with a strong foundation. MBA (Communications Management) faculty at Indira Gandhi National Open University (IGNOU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Communications Management) at Indira Gandhi National Open University (IGNOU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Communications Management) syllabus at Indira Gandhi National Open University (IGNOU), New Delhi maintains a balance between theoretical knowledge and practical knowledge.
MBA (Communications Management) first year students at Indira Gandhi National Open University (IGNOU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indira Gandhi National Open University (IGNOU), New Delhi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Communications Management) syllabus at Indira Gandhi National Open University (IGNOU), New Delhi is also frequently updated to give industry relevant training and knowledge to students. Indira Gandhi National Open University (IGNOU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indira Gandhi National Open University (IGNOU) enable MBA (Communications Management) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (Communications Management) progress, students learn advanced topics and complex concepts. The MBA (Communications Management) curriculum at Indira Gandhi National Open University (IGNOU), New Delhi mainly focuses on analytical and critical thinking. As the MBA (Communications Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Communications Management) at Indira Gandhi National Open University (IGNOU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (Communications Management) curriculum at Indira Gandhi National Open University (IGNOU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Communications Management) syllabus at Indira Gandhi National Open University (IGNOU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Indira Gandhi National Open University (IGNOU)
Note: Given below syllabus is based on the available web sources. Please verify with the Indira Gandhi National Open University (IGNOU), New Delhi for latest MBA (Communications Management) curriculum.
The MBA in Communications Management program focuses on developing effective communication and strategic management skills. Core courses encompass communication theory, strategic communication planning, and crisis communication. Specialized subjects include public relations, digital media management, and corporate branding. Students often engage in real-world communication projects, PR campaigns, and media relations exercises. The curriculum prepares graduates for careers in communication management, public relations, corporate communications, and media management.
A theoretical study and an internal study technique are both provided to the students of the MBA in Communication Management. The skills necessary for communication management can be acquired by the students. There is a predefined format for the MBA in Communication Management program. Here are the general topics that will be covered in the course:
| Semester | Subjects |
| Semester I | Management Perspective in Media and Communication Businesses |
| Media and Communication Industry Overview | |
| Business Statistics and Managerial Economics | |
| Advanced Business Communication | |
| Research Methodology and Integrated Disaster Management | |
| Communication Theories and Culture | |
| Digital Marketing and Marketing Management | |
| Project-I | |
| Semester II | Integrated Marketing Communication Planning |
| Social Responsibility Project | |
| Sales Management and Marketing Research | |
| Consumer Behavior and Insights | |
| Introduction to Syndicated Database and Analysis with Workshop | |
| Digital Ecosystem | |
| Brand Equity Management and Content Creation Marketing | |
| Specializations: | |
| Semester III | (i). Brand Communication (ii). Media Management |
| Service Process Management for Agency Businesses | |
| Rural Marketing, Sports, and Entertainment Marketing | |
| Digital Communication Solutions | |
| Semester IV | Project-II |
| Specializations: (i). Marketing and Media Analytics (ii). Public Relations | |
| Retail Marketing Communications | |
| Brand Valuation and Return on Marketing Investments (ROMI) | |
| Corporate Citizenship and Social Entrepreneurship | |
| Business Model for Digital Future | |
| Project-III | |
| Dissertation | |
| Specializations: (i). Media Management (ii). Marketing and Media Analytics |
What
are the Best Books to refer to for MBA Communications Management?
Books are the most important part of a course and the choice of books is much more important than that. A list of the most popularly referred books has been given below for the reference of the MBA Communication Management students:
| Name of the Author | Name of the Book |
| Pettett, Lesikar | Business Communication |
| P.S. Tripathi | Communication Management - A Global Perspective |
| Kaul, Asha | Effective Business Communication |
| Pal, Rajendra, and Korlahalli | Essentials of Business Communication |
| Sinha P. | Business Communications |
These
are only a few books that are mostly chosen by the students and scholars as
well. The students may refer to many such books that are related to the field
of Biotechnology. Reading these books will provide them with in-depth knowledge
of the subject which they could use more in their future career.
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