Online MBA in Marketing Management Syllabus - Indira Gandhi National Open University (IGNOU), New Delhi

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Online MBA in Marketing Management syllabus at Indira Gandhi National Open University (IGNOU), New Delhi is designed to provide overall knowledge to the students with a strong foundation. Online MBA in Marketing Management faculty at Indira Gandhi National Open University (IGNOU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Online MBA in Marketing Management at Indira Gandhi National Open University (IGNOU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Online MBA in Marketing Management syllabus at Indira Gandhi National Open University (IGNOU), New Delhi maintains a balance between theoretical knowledge and practical knowledge.

Online MBA in Marketing Management first year students at Indira Gandhi National Open University (IGNOU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indira Gandhi National Open University (IGNOU), New Delhi also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Online MBA in Marketing Management syllabus at Indira Gandhi National Open University (IGNOU), New Delhi is also frequently updated to give industry relevant training and knowledge to students. Indira Gandhi National Open University (IGNOU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indira Gandhi National Open University (IGNOU) enable Online MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Online MBA in Marketing Management progress, students learn advanced topics and complex concepts. The Online MBA in Marketing Management curriculum at Indira Gandhi National Open University (IGNOU), New Delhi mainly focuses on analytical and critical thinking. As the Online MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Online MBA in Marketing Management at Indira Gandhi National Open University (IGNOU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Online MBA in Marketing Management curriculum at Indira Gandhi National Open University (IGNOU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Online MBA in Marketing Management syllabus at Indira Gandhi National Open University (IGNOU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indira Gandhi National Open University (IGNOU)

  1. Workshops and Seminars - Regular sessions with industry experts help Online MBA in Marketing Management students at Indira Gandhi National Open University (IGNOU) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Indira Gandhi National Open University (IGNOU) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Online MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Indira Gandhi National Open University (IGNOU) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indira Gandhi National Open University (IGNOU), New Delhi for latest Online MBA in Marketing Management curriculum.

Syllabus and Subjects of Online MBA in Marketing Management


The syllabus for an Online MBA in Waste Management is meticulously designed to provide students with a deep understanding of waste reduction, recycling, and sustainable waste management practices. Students can expect to study topics such as waste auditing, environmental regulations, waste-to-energy technologies, and circular economy principles. The curriculum often combines theoretical knowledge with practical applications, allowing students to analyze real-world waste management challenges and devise sustainable solutions. Case studies and projects may be integrated to enhance hands-on experience in waste management strategies.


The complete list of subjects is described here. Students can check the list to select the desired course of their choice. Here's an example of a syllabus for an Online MBA in Marketing Management, organized in a table format based on semesters:


Semester 1 Semester 2
Marketing Management Consumer Behavior
Financial Management Operations Management
Organizational Behavior Business Research Methods
Managerial Economics Strategic Management
Business Communication Digital Marketing
Quantitative Techniques for Management Sales and Distribution Management
Semester 3 Semester 4
Product and Brand Management International Marketing
Integrated Marketing Communication Market Research and Analytics
Retail Marketing Legal and Ethical Issues in Marketing
Services Marketing Business-to-Business Marketing

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