Part Time MBA in Digital Marketing - Institute of Management Technology, (IMT), Ghaziabad

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date May, 02, 2024

(1). About Part-Time MBA in Digital Marketing Course

Full-time Master of Business Administration (MBA) and Postgraduate Diploma in Management (PGDM) programs are offered by several of India's top management schools, but not everyone has access to them. They can achieve their goal of becoming an MBA professional through a program. The Part-Time MBA in Digital Marketing program is now offered by a wide variety of MBA institutes in India. Top Indian universities like MDI, IMT, Symbiosis, and all offer excellent part-time Master of Business Administration (MBA) programs. In addition, the Part-Time MBA in Digital Marketing offered by IIMs has helped popularize the idea of taking such courses.

The use of online or digital platforms is gradually replacing conventional technologies. Every organization, from convenience stores in your community to reputable companies like HCL and Myntra, American Express uses digital platforms to some extent. No matter the size of a business, maintaining a digital presence has become critical.

The need for digital marketing experts has grown and will continue to grow in the future. Digital marketing is not only used by digital businesses; It is also used in the healthcare, education, finance, cosmetics, fitness and entertainment industries. Due to the growing demand for industry professionals, students are pursuing a Part-Time MBA in Digital Marketing. The two to three years Part-Time MBA in Digital Marketing covers in-depth sub-areas of the subject, such as social media marketing, branding, promotion and advertising.

The full-time MBA in International Marketing course schedule and content are comparable to the Part-Time MBA in Digital Marketing. Because part-time MBA programs take place on evenings and weekends and after typical business hours, they are more flexible than a full-time MBA. Part-Time MBA in Digital Marketing programs are great for those looking to advance their careers or those who are already employed. They form partnerships and might interact directly with other professionals.

Course Highlights: - Part-Time MBA in Digital Marketing

Check all the important details about the Part-Time MBA in Digital Marketing from the table given below:

Particular Value
Course Name Part-Time MBA in Digital Marketing
Course Level Postgraduate
Course Duration 2 Years to 3 Years
Eligibility Criteria Graduation in any discipline with a minimum of 50%
Entrance Exams CAT, XAT,GMAT, SNAP, NMAT, CMAT
Admission process Entrance Exam + Group Discussion + Personal Interview (GD-PI)
Examination Type Semester based
Age No age limit
Average Annual Fees INR 1,00,000-6,00,000
Average Annual Salary INR 7,00,000-12,00,000
Top recruiters Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, IndiWork Software Solutions Pvt. Ltd., Mindshare India, Maxus India
Job Profiles Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, SEM Manager

Why study Part-Time MBA in Digital Marketing Course?

A Part-Time MBA in Digital Marketing program is the best choice for those who wish to keep working while earning their degree. The two best things about doing a part-time MBA are the freedom to attend a Part-Time MBA in Digital Marketing program whenever it suits you and the absence of time commitments. Like any other degree, Part-Time MBA in Digital Marketing has advantages and downsides. 

(i). Part-Time MBA in Digital Marketing for working professionals is accepted by UGC, so you can get it and keep your job at the same time.  

(ii). There are four semesters in the program, and most of the classes happen on weekends or after work hours. You don't have to take a break from your job to do the training.  

(iii). The goal of the program is to give a full picture of preparing students for employment in the technology and innovation industries. Today, practically all businesses rely on digital marketing strategies to promote their goods and services.

(iv). Students also learn about digital marketing which applies to digital goods, digital processes, and making decisions based on data.

(v). The final semester's Project Work gives students a chance to use the ideas and skills they've learned throughout the school.  

(v). A Continuous Evaluation System is used in the program to test the learners at easy and regular times. A method like this gives feedback quickly and often, which helps busy professionals stay on track with the program.   

(vi). The way education is given is a mix of classroom learning and learning by doing. Experiential learning includes lab tasks, homework, case studies, simulations, and activities that combine learning at work with learning at school.  

(vii). The increasing use of the internet has brought attention to the necessity for product advertising on digital media. Students will be able to improve their managerial and administrative skills by obtaining a Part-Time MBA in Digital Marketing.

(2). Admission Process for the Part-Time MBA in Digital Marketing Course

An application for a part-time MBA is quite similar to one for a full-time MBA. The procedure and the prerequisites are both the same. Several procedures are used to provide admission to part-time MBA programs. Admission to Part-Time MBA institutions is often determined by both entrance and merit exams.

Types of Part-Time MBA in Digital Marketing Courses

Here are some of the common types of Part-Time MBA in Digital Marketing courses offered by different institutes and universities:

(i). Part-Time MBA with a Digital Marketing Specialization: This Part-Time MBA in Digital Marketing program takes place on evenings and weekends and after typical business hours, they are more flexible than a full-time MBA.

(ii). Executive MBA (EMBA): These programs are created for individuals in the workforce who have significant managerial experience. These programs are designed to satisfy the demands of executives looking for advanced digital marketing knowledge and skills and often provide a specialization in digital marketing.

(iii). Weekend MBA in Digital Marketing Specialization: Programs for working professionals who can attend classes on the weekends while maintaining a full-time job are called weekend MBAs. These courses enable professionals to expand their knowledge without interfering with their workdays.

Part-Time MBA in Digital Marketing Eligibility Criteria

The eligibility requirements for the Part-Time MBA in Digital Marketing are less strict than those for the standard MBA. The objective of this program is to identify applicants who are employed, professionals.

(i). A minimum of 50% in any of the following degrees B.A., B.Com., B.BA., B.Tech., or B.Sc or an equivalent grade point average (CGPA) must have been earned in the applicant's field of study at an accredited university.

(ii). An average of between three and five years of job experience is required of applicants.

(iii). Only a few institutions that offer part-time MBA degrees include an age restriction. Some institutions specify that the applicant's age should be between 27 and 50 years old.

Part-Time MBA in Digital Marketing Course Admission Process

The majority of MBA schools/colleges in India favour applicants who have passed admission tests. Students must take the entrance exam and pass the cutoff to get admitted to the best Part-Time MBA in Digital Marketing in India.

(i). Students must submit an online application to the institute, which is available on the website of the institution.

(ii). Students must take the entrance exam and achieve the necessary cutoff after completing the enrollment form and completing the application cost.

(iii). The university admissions office will receive applications from candidates who pass the entrance exam.

(iv). The university evaluates a pool of submissions and determines whether the applicants' entrance test scores satisfy their requirements.

(v). Candidates who receive the required scores are contacted for individual and group interviews.

(vi). Admission is granted if all of the required paperwork is in order and the test results are accurate. Entry tests for Part-Time MBA in Digital Marketing.

Part-Time MBA in Digital Marketing Accepted Entrance Exams

Below is a list of some of the entrance exams for pursuing a Part-Time MBA in Digital Marketing:

CAT MAH-CET
MAT KMAT
XAT WB JEMAT
CMAT AP ICET
GMAT TS ICET
IIFT BMU-MAT
SNAP RMAT
NMAT IBSAT

Skills Required for Part-Time MBA in Digital Marketing

After getting their degrees, many people look for Part-Time MBAs in Digital Marketing jobs. This is because people expect someone with an MBA to work as a boss in many different kinds of businesses. A good manager can do well in several different jobs and responsibilities. A boss not only knows how to talk to people well but also needs skills in how to inspire and lead them. Here are some of the skills required for a Part-Time MBA in Digital Marketing:     

Search Engine Optimization (SEO) Creativity
Pay-Per-Click (PPC) Advertising Analytical Thinking
Email Marketing Communication Skills
Social Media Marketing Leadership Abilities
Web Analytics Problem-Solving
Content Marketing Teamwork
E-commerce Strategies Adaptability
Data Analysis Customer Relationship Management
Digital Advertising Negotiation Skills

Part-Time MBA in Digital Marketing Fee Structure

The Part-Time MBA in Digital Marketing costs consider those components like location, faculty, demand, infrastructure, and the resources to which students may also have access all important factors. In India, the average cost of a Part-Time MBA in Digital Marketing:

Name of College Average fee
UPES, Dehradun INR 1,50,000
Amity University Online, Noida INR 2,50,000
Regenesys Business School, Mumbai INR 4,80,000
GEMS B School, Bangalore INR 5,40,000
Amity University Online, Noida INR 2,80,000
Jain Deemed-to-be University - Online Campus, Bangalore INR 2,00,000
upGrad, Mumbai INR 5,30,000
All India Management Association, Delhi INR 1,30,000
GEMS B School, Vizag INR 4,90,000
Institute Of Advance Education And Research, Kolkata INR 1,50,000
Parul University Online, Vadodara INR 80,000
The Delhi School of Communication, Delhi INR 5,50,000
Directorate of Distance Education, GJUST, Hisar NA
Upgrad- Manav Rachana, Delhi INR 1,80,000
Profcyma Career Solutions, Pune INR 25,000

Selection Criteria for a Part-Time MBA in Digital Marketing

The selection process for a Part-Time MBA in Digital Marketing involves multiple steps. Applicants submit applications, take entrance exams, and undergo personal interviews to assess their knowledge, communication skills, and desire for the program. The overall process evaluates candidates' academic skills, work experience, and personal qualities to ensure a good fit for the school. 

(3). Course Comparison

Part-Time MBA in Digital Marketing v/s Master's in Digital Marketing

Parameter Part-Time MBA in Digital Marketing Master's in Digital Marketing
Course Name Part-Time MBA in Digital Marketing Master's in Digital Marketing
Course Overview A two to three years professional program called the Part-Time MBA in Digital Marketing was created by experts in the field for the benefit of young professionals and to give them in-depth expertise. Master's in Digital Marketing: This 1-2 year specialized program concentrates on Digital Marketing strategies, tools, and methodologies and is intended to give graduates in-depth knowledge for professions in the field of digital marketing and allied fields.
Duration 2-3 years 1-2 years
Eligibility Bachelor's degree Bachelor's degree
Entrance Exams CAT, MAT, XAT, CMAT, GMAT GATE, CAT, XAT, MAT
Average Annual Fees INR 1,00,000-6,00,000 INR 50,000-4,00,000
Top Colleges Indian Institute of Management Ahmedabad (IIM-A), Indian Institute of Management Bangalore (IIM-B), NMIMS School of Business Management Indian Institute of Management (IIM) Ahmedabad, Indian Institute of Management (IIM) Bangalore, Xavier School of Management (XLRI) Jamshedpur

(4). Top Part-Time MBA in Digital Marketing Colleges

Some of the best schools that offer Part-Time MBA in Digital Marketing courses and other information are listed below:

Name of College Location
UPES Dehradun
Amity University Online Noida
Regenesys Business School Mumbai
GEMS B School Bangalore
Amity University Online, Noida Noida
Jain Deemed-to-be University - Online Campus Banglore
upGrad Mumbai

All India Management Association

Delhi
GEMS B School, Vizag Visakhapatnam
Institute Of Advance Education And Research Kolkata
Parul University Online Vadodara
The Delhi School of Communication Delhi
Directorate of Distance Education, GJUST Hisar
Upgrad- Manav Rachana Delhi Delhi
Profcyma Career Solutions Pune

Top Part-Time MBA in Digital Marketing Government & Private Colleges 

The following is a list of public and private universities that Part-Time MBA in Digital Marketing and provide programs in Marketing:

Type of College Name of College
Government Directorate of Distance Education, GJUST
Indian School of Business Hyderabad
Private UPES
The Delhi School of Communication
Venkateshwara Open University
Xavier School of Management Bhubaneswar
upGrad , Mumbai
(5). Job & Placements for a Part-Time MBA in Digital Marketing

After completing a Part-Time MBA in Digital Marketing, professionals can get numerous opportunities in the public and private sectors. Here are some of them listed below.

Job Profiles after a Part-Time MBA in Digital Marketing Following are some of the job profiles available after a Part-Time MBA in Digital Marketing:

Job Profile Job Description
Manager of Digital Marketing A company's complete digital marketing department is managed by a digital marketing manager. Based on the company's aims and objectives, they are in charge of creating digital marketing plans and campaigns. Digital marketing managers are primarily responsible for optimizing and identifying strategies for paying for and organically advertising goods and services on the Internet.
Marketing Director An advertising manager is in charge of overseeing all facets of advertising communication and channels to ensure that the organization's goals and objectives are met. The job function includes all phases of preparation, implementation, and results reporting.
Brand Director For advertising managers, managing tasks and campaigns before the deadline is quite important.
The Customer Service Manager One of the most sought-after jobs is the brand manager. A brand manager is in charge of overseeing all aspects of a company's marketing strategy. Creating brand strategies for the brand's promotion, the introduction of a new product, etc. It entails analyzing large amounts of data and making choices based on that data. The primary goal is to collaborate with a group of talented individuals to accomplish the brand's business objectives.
Account Supervisor Client satisfaction is the first concern because customers are the lifeblood of every business. Managers of customer services can help in this situation. The main duty is to guarantee that every consumer has a completely hassle-free experience.
Manager of Content Marketing The majority of account managers work for digital marketing agencies. This is because agencies work with numerous brands simultaneously. As a result, an account manager is responsible for overseeing the entire account and workload of a single brand.
SEO Consultant Content is a crucial component of this work, as the description says. Making content for the internet is known as content marketing. It is possible to do this by creating material for blogs, videos, email newsletters, social media, etc.The fundamental goal of a content marketer is to produce worthwhile content and distribute it through appropriate channels to draw in and keep an audience while also boosting website traffic.
Manager of social media Making a website or web page appear higher in search engine rankings is referred to as search engine optimization. Anyone involved in SEO must assess, evaluate, and optimize websites utilizing organic SEO methods. For a website to receive more traffic, one must also provide content using effective keywords. Due to the regular updates to search engine algorithms, SEO is a developed field. As a result, one must keep abreast of the most recent developments and news regarding search engine adjustments.
Profcyma Career Solutions Today, social media marketing has gained a lot of traction. Creating postings, articles, advertising campaigns, managing collaborations, etc., are some of a social media manager's most crucial duties.

Top Recruiters for a Part-Time MBA in Digital Marketing

The table below contains some of the top recruiters that Part-Time MBA in Digital Marketing graduates, as follows
Google Microsoft
Facebook Amazon
Apple Adobe
IBM Accenture
Deloitte Tata Consultancy Services (TCS)
Infosys Wipro
HCL Technologies Cognizant
Oracle LinkedIn
Intel ICICI Bank
Uber Ola
Flipkart Amazon
Reliance Industries Aditya Birla Group

Average Salary for a Part-Time MBA in Digital Marketing  

Depending on their position, graduates may earn varying quantities of money In addition to qualifications, location, and field of work, several other variables may influence the income of a Part-Time MBA in Digital Marketing in India  In addition, as candidates gain more experience and exposure to the real world, they may advance to better positions and receive higher pay grades A graduate with a Part-Time MBA in Digital Marketing typically earns between INR 7, 00,000 and INR 12, 00,000 per year.

Job Role Average Annual Fee (INR)
Digital Marketing Manager INR 2,00,000 - 5,00,000
Social Media Marketing Manager INR 2,00,000 - 5,00,000
Content Marketing Manager INR 2,00,000 - 5,00,000
SEO Manager INR 2,00,000 - 5,00,000
SEM/PPC Manager INR 2,00,000 - 5,00,000
Email Marketing Manager INR 2,00,000 - 5,00,000
Analytics Manager INR 2,00,000 - 5,00,000
E-commerce Manager INR 2,00,000 - 5,00,000
Digital Marketing Strategist INR 2,00,000 - 5,00,000

(6). Career/Scope after Part-Time MBA in Digital Marketing

Despite being the newest addition to the business school curriculum, many working professionals now prefer a Part-Time MBA in Digital Marketing Specialization program. A Part-Time MBA in Digital Marketing focuses more on developing managerial abilities than on finding new jobs. This is because you are not required to abandon your employment, unlike a full-time MBA. After finishing this course, you are more likely to get Part-Time MBA in Digital Marketing opportunities and experience professional progression at your current organization. Many MBA colleges now organize part-time MBA programs, and little placement help is provided. They are today, however, regarded as fairly standard for professional development.  

Career Options after Part-Time MBA in Digital Marketing

The demand for students with Part-Time MBA in Digital Marketing degrees is constant. After earning a part-time MBA, opportunities in Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, Web Analytics, E-commerce Marketing, Mobile Marketing, Digital Branding and Identity other fields are available. Examine the following list of positions available to Part-Time MBA in Digital Marketing graduates: Here are some potential career options for individuals with a part-time MBA specializing in Digital Marketing:

(i). Digital Marketing Manager.

(ii). Social Media Marketing Manager.

(iii). Content Marketing Manager.

(iv). SEO Manager.

(v). SEM/PPC Manager.

(vi). Email Marketing Manager.

(vi). Analytics Manager.

(viii). E-commerce Manager.

(ix). Digital Marketing Strategist.

Part-Time MBA in Digital Marketing Scope for Higher Education  

Numerous benefits and prospects for higher education can be found with a Part-Time MBA in Digital Marketing. Here are a few potential advantages of pursuing a Part-Time MBA in Digital Marketing and the related opportunities, while the precise benefits may vary based on individual circumstances and market conditions:

(i). Career Advancement: This course may help you progress your career inside your present company or in other digital marketing-related positions.  

(ii). M.Phil.

(iii). PhD.  

Skills that make you the Best in a Part-Time MBA in Digital Marketing

Many abilities are needed to succeed as a Part-Time MBA in Digital Marketing graduate, including those that will help to accelerate personal learning curves and build a practical mindset that must be ingrained in the continuous learning environment. 

 (i). Communication Skills.

 (ii). Leadership.

 (iii). Problem-solving.

 (iv). Critical Thinking.

 (v). Collaboration.

  (vi). Adaptability.

 (vii). Time Management.

 (viii). Analytical Skills.

 (ix). Decision-making.

 (x). Teamwork.

(7).FAQs for a Part-Time MBA in Digital Marketing

(1). What is a Part-Time MBA in Digital Marketing?
Ans. A two to three years professional program called the Part-Time MBA in Digital Marketing was created by experts in the field for the benefit of young professionals and to give them in-depth expertise.

(2). What is the average fee structure for a Part-Time MBA in Digital Marketing?
Ans. The average Part-Time MBA in Digital Marketing fees charged by colleges or universities in India lie anywhere between INR 1,00,000-6,00,000
per year.

(3). What is the expected salary for a Part-Time MBA in Digital Marketing?
Ans. The expected salary for a Part-Time MBA in Digital Marketing for a graduate is around INR 7,00,000- 12,00,000 per annum.  

(4). What are the eligibility criteria for admission to a Part-Time MBA in Digital Marketing?
Ans. The eligibility standard for Part-Time MBA in Digital Marketing is that applicants have to have finished graduation with 50%.

(5). What is the admission process for Part-Time MBA in Digital Marketing?
Ans. The admission process for Part-Time MBA in Digital Marketing is both merit-based and entrance based.  

(6). What is the duration of a Part-Time MBA in Digital Marketing?
Ans. Part-Time MBA in Digital Marketing is from two to three years course segregated into four equal semesters of 6 months.

(7). What are the top MBA entrance examinations?
Ans. CAT, XAT, GMAT, SNAP, NMAT, and CMAT are some of the top MBA entrance examinations for a Part-Time MBA in Digital Marketing.

 (8). What are some of the best colleges for this course program?
Ans. The best Colleges for Part-Time MBA in Digital Marketing programs are UPES, Amity University Online, Parul University Online, GEMS B School, etc.

(9). What are some of the most popular job profiles for a Part-Time MBA in Digital Marketing?
Ans. Digital Marketing Manager, Social Media Marketing Manager, SEO Manager, and SEM Manager are some of the most popular job profiles for a Part-Time MBA in Digital Marketing.

(10). After completing a Part-Time MBA in Digital Marketing, will I be placed?
Ans. Because the majority of candidates are working professionals and the majority of Part-Time MBAs are sponsored by firms to the employees, the majority of corporations do not give placements for Part-Time MBAs in Digital Marketing.

(11). How do a Part-Time MBA in Digital Marketing and a full-time MBA differ from one another?   

Ans. Time commitment and scheduling flexibility are the key differences between a Part-Time MBA in Digital Marketing and a full-time MBA. Students who enrol in part-time programs can continue to work while completing their education, frequently attending classes in the evenings or on weekends. While full-time programs often demand students to devote themselves to their studies full-time, they also offer less flexibility for working professionals and a quicker finish time.              

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