Part Time MBA in Marketing Management - Institute of Management Technology, (IMT), Ghaziabad

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date May, 02, 2024

(1). About Part-Time MBA in Power Management Course

Full-time Master of Business Administration (MBA) and Postgraduate Diploma in Management (PGDM) programs are offered by several of India's top management schools, but not everyone has access to them. They can achieve their goal of becoming an MBA professional through a program. The Part-Time MBA in Marketing Management program is now offered by a wide variety of MBA institutes in India. Top Indian universities like MDI, IMT, Symbiosis, and all offer excellent Part-Time Master of Business Administration (MBA) programs. In addition, the Part-Time MBA in Marketing Management offered by IIMs has helped popularize the idea of taking such courses.

The strategies, tools, and research employed to promote a business are referred to as marketing management. A Part-Time MBA in Marketing Management is a two to three-year postgraduate course of study in India. It is one of the most popular course specialities in the field of marketing. The most intricate concepts in marketing are taught to the pupils, including advertising, consumer behaviour, and digital marketing. Enrollment in the course requires both a bachelor's degree from an authorized university and a keen interest in the sector. It is one of the specialities available with an MBA.

The objectives of the marketing departments are similar, namely to generate income for the business and boost its recognition and profitability. Today, no business can grow in popularity without effective sales and marketing tactics. This emphasises the significance of this programme even more, which gives executives professionalism and aids them in attaining their objectives. The Part-Time MBA in Marketing Management will allow the students to get a respectable position and enter the market with a competitive salary.

Given that marketing is such a broad area, there are many opportunities for MBAs in this industry in India. Students can find employment as sales executives or managers in reputable businesses across a range of industries, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research, after completing a Part-Time MBA in Marketing Management

The full-time MBA course schedule and content are comparable to the Part-Time MBA in Marketing Management . Because Part-Time MBA programs take place on evenings and weekends and after typical business hours, they are more flexible than a full-time MBA. Part-Time MBA in Marketing Management programs are great for those looking to advance their careers or those who are already employed. They form partnerships and might interact directly with other professionals.

The demand for students with Part-Time MBA in Marketing Management degrees is constant. After earning Part-Time MBA in Marketing Management, opportunities in promotions, commercials, sales, media, entertainment and other fields are available.

Course Highlights: - Part-Time MBA in Marketing Management

Check all the important details about the Part-Time MBA in Marketing Management, from the table given below:

Particular Value
Course Name Part-Time MBA in Marketing Management
Course Level Postgraduate
Course Duration 2 Years to 3 Years
Eligibility Criteria Graduation in any discipline with a minimum of 50%
Entrance Exams CAT, XAT,GMAT, SNAP, NMAT, CMAT
Admission process Entrance Exam + Group Discussion + Personal Interview (GD-PI)
Examination Type Semester based
Age No age limit
Average Annual Fees INR 80,000-6,00,000
Average Annual Salary INR 5,00,000-20,00,000
Top recruiters Procter & Gamble (P&G), Unilever, Coca-Cola, PepsiCo, Nestlé, Google, Microsoft, Amazon, IBM, Citibank, HDFC Bank, ICICI Bank, Axis Bank, McKinsey & Company, Boston Consulting Group (BCG), Bain & Company
Job Profiles Marketing Manager, Brand Manager, Product Manager, Market Research Analyst, Sales Manager, Digital Marketing Manager, Advertising Manager, Public Relations Manager, Media Planner, Business Development Manager, Retail Manager

Why study Part-Time MBA in Marketing Management Course?

A Part-Time MBA in Marketing Management program is the best choice for those who wish to keep working while earning their degree. The two best things about doing a Part-Time MBA are the freedom to attend a Part-Time MBA in Marketing Management program whenever it suits you and the absence of time commitments. Like any other degree, Part-Time MBA in Marketing Management has advantages and downsides.

(i). You will learn about marketing, including its history, regulations, and technology, through an MBA in Marketing. To work in the Marketing sector.

(ii). The demand for qualified personnel is rising as the Marketing sector experiences tremendous growth. You will be well-positioned to pursue a career in this industry, working for MNCs like Amazon, Google, Flip kart, HUL, ITC, etc.

(iii). A highly specialised degree like a Part-Time MBA in Marketing Management might provide you with great job opportunities in the field of media and entertainment.

(iv). To network with other business experts: Part-Time MBA in Marketing Management programmes frequently provide opportunities to network with other industry professionals. You may learn about new career prospects, acquire contacts, and establish your professional reputation via networking.

(2). Admission Process for the Part-Time

An application for a Part-Time MBA is quite similar to one for a full-time MBA. The procedure and the prerequisites are both the same. Several procedures are used to provide admission to Part-Time MBA programs. Admission to Part-Time MBA institutions is often determined by both entrance and merit exams.

Types of Part-Time MBA in Marketing Management Courses

Here are some of the common types of Part-Time MBA in Marketing Management courses offered by different institutes and universities:

(i). Part-Time MBA in Marketing Management Specialization: This program Part-Time in Marketing Management Specialization takes place on evenings and weekends and after typical business hours, they are more flexible than a full-time MBA.

(ii). Executive MBA (EMBA): These programs are created for individuals in the workforce who have significant managerial experience. These programs are designed to satisfy the demands of executives looking for advanced knowledge and skills and often provide a specialization in management.

(iii). Weekend MBA in MBA in Marketing Management: Programs for working professionals who can attend classes on the weekends while maintaining a full-time job are called weekend MBAs. These courses enable professionals to expand their knowledge without interfering with their workdays.

Part-Time MBA in Marketing Management Eligibility Criteria

The eligibility requirements for the Part-Time MBA in Marketing Management are less strict than those for the standard MBA. The objective of this program is to identify applicants who are employed, professionals.

(i). A minimum of 50% in any of the following degrees B.A., B.Com., B.BA., B.Tech., or B.Sc or an equivalent grade point average (CGPA) must have been earned in the applicant's field of study at an accredited university.

(ii). An average of between three and five years of job experience is required of applicants.

( (iii). Only a few institutions that offer Part-Time MBA degrees include an age restriction. Some institutions specify that the applicant's age should be between 27 and 50 years old. .

Part-Time MBA in Marketing Management Course Admission Process

The majority of MBA schools/colleges in India favour applicants who have passed admission tests. Students must take the entrance exam and pass the cutoff to get admitted to the best Part-Time MBA in Marketing Management in India

(i). Students must submit an online application to the institute, which is available on the website of the institution.

(ii). Students must take the entrance exam and achieve the necessary cutoff after completing the enrollment form and completing the application cost.

(iii). The university admissions office will receive applications from candidates who pass the entrance exam.

(iv). The university evaluates a pool of submissions and determines whether the applicants' entrance test scores satisfy their requirements.

(v). Candidates who receive the required scores are contacted for individual and group interviews.

(vi). Admission is granted if all of the required paperwork is in order and the test results are accurate. Entry tests for Part-Time MBA in Marketing Management.

Part-Time MBA in Marketing Management Accepted Entrance Exams

Below is a list of some of the entrance exams for pursuing a Part-Time MBA in Marketing Management in India

CAT MAH-CET
MAT KMAT
XAT WB JEMAT
CMAT AP ICET
GMAT TS ICET
IIFT BMU-MAT
SNAP RMAT
NMAT IBSAT

Skills Required for Part-Time MBA in Marketing Management

After getting their degrees, many people look for Part-Time MBAs in Marketing Management in India jobs. This is because people expect someone with an MBA to work as a boss in many different kinds of businesses. A good manager can do well in several different jobs and responsibilities. A boss not only knows how to talk to people well but also needs skills in how to inspire and lead them. Here are some of the skills required for a Part-Time MBA in Marketing Management in India.

Digital Marketing Skills Business skills
Observation skills Communication skills
Analytical and Critical thinking skills Time management
statistical analysis Strategic planning
Work under Pressure Decision-making skills
Problem-solving Leadership skills

Part-Time MBA in Marketing Management Fee Structure

The costs Part-Time MBA in Marketing Management in India consider those components like location, faculty, demand, infrastructure, and the resources to which students may also have access to all important factors. In India, the average cost of a Part-Time MBA in Marketing Management in India

Name of College Average Annual Fee(INR)
Indian Institute of Management Bangalore, Bangalore INR 6,75,000
Indian Institute of Management Calcutta, Kolkata INR 7,25,000
Indian Institute of Management Ahmedabad, Ahmedabad INR 6,25,000
Indian Institute of Management Lucknow, Lucknow INR 5,75,000
Indian Institute of Management Kozhikode, Kozhikode INR 6,00,000
SP Jain Institute of Management and Research, Mumbai INR 5,00,000
Xavier Labour Relations Institute, Jamshedpur INR 6,50,000
Indian School of Business, Hyderabad INR 7,00,000
Faculty of Management Studies, Delhi University, New Delhi INR 7,50,000
Symbiosis Institute of Business Management, Pune INR 6,50,000

Selection Criteria for a Part-Time MBA in Marketing Management

The selection process for a Part-Time MBA in Marketing Management in India involves multiple steps. Applicants submit applications, take entrance exams, and undergo personal interviews to assess their knowledge, communication skills, and desire for the program. The overall process evaluates candidates' academic skills, work experience, and personal qualities to ensure a good fit for the school.

(3). Course Comparison

Part-Time MBA in Marketing Management v/s MBA in Marketing

Parameter Part-Time MBA in Marketing Management MBA in Marketing
Course Name Part-Time MBA in Marketing Management MBA in Marketing
Course Overview The strategies, tools, and research employed to promote a business are referred to as marketing management. A Part-Time MBA in Marketing Management is a two to three-year postgraduate course of study in India. Today, no business can grow in popularity without effective sales and marketing tactics. Due to the wide range of career prospects in the industry, MBA in Marketing is one of the oldest and most well-liked management study areas. Every company, domestic or foreign, needs a marketing staff to help popularize the brand through things like promotions, commercials, sales, media, and entertainment.
Duration 2-3 years 2 years
Eligibility Bachelor's degree Bachelor’s degree in any stream with 50% aggregate
Entrance Exams CAT, MAT, XAT, CMAT, GMAT CAT, XAT, MAT, CMAT, GMAT, IIFT, etc.
Average Annual Fees INR 80,000-6,00,000 INR 2,40,000-6,00,000
Top Colleges Indian Institute of Management Ahmedabad (IIM-A), Indian Institute of Management Bangalore (IIM-B), Indian School of Business (ISB Hyderabad) IIM Ahmedabad, Indian Institute of Management Luck now, etc.

(4). Top Part-Time MBA in Marketing Management Colleges

Some of the best schools that offer Part-Time MBA in Marketing Management courses and other information are listed below:

Name of College Location
Indian Institute of Management Bangalore
Bangalore
Indian Institute of Management Calcutta Kolkata
Indian Institute of Management Ahmedabad Ahmedabad
Indian Institute of Management Lucknow Lucknow
Indian Institute of Management Kozhikode Kozhikode
SP Jain Institute of Management and Research Mumbai
Xavier School Of Management Jamshedpur
Indian School of Business Hyderabad
Faculty of Management Studies, Delhi University New Delhi
Symbiosis Institute of Business Management Pune

Top Part-Time MBA in Marketing Management Government & Private Colleges

The following is a list of public and private universities that Part-Time MBA in Marketing Management and provide programs in Marketing:

Type of College Name of College
Government Indian Institute of Management Bangalore
Indian Institute of Management Calcutta
Private Management Development Institute Gurgaon
Jamnalal Bajaj Institute of Management Studies Mumbai
Symbiosis Institute of Business Management Pune
Xavier School of Management 

(5). Job & Placements for a Part-Time MBA in Marketing Management

After completing a Part-Time MBA in Marketing Management, professionals can get numerous opportunities in the public and private sectors. Here are some of them listed below.

Job Profiles after a Part-Time MBA in Marketing Management

Following are some of the job profiles available after a Part-Time MBA in Marketing Management

Job Profile Job Description
Brand Manager The responsibility of a brand manager is to distinguish a certain brand from the other options on the market by developing its identity. The brand manager would also be in charge of boosting a certain product's sales. To enhance the sale of the goods, he must be able to study market trends and choose the advertising and marketing plan.
Analyst The research manager or analyst is responsible for gathering information, analyzing data, and investigating market trends. They supply information on market trends and customer requests, and the business bases its market strategy decisions on their information and data.
Account Supervisor Account Supervisor or Executive (Advertising): Promoting a product in the market requires effective advertising. The Account Manager serves as a liaison between the advertising firm and the brand manager. He decides on the advertising budget while also giving the creative agency instructions on the company's need to establish a brand in the marketplace. He is also accountable for any social media product promotion.
Sales Manager The duties of a sales manager include working to boost a product's sales. Communication with the distributor, the retailer, and the customer is his responsibility. The sales manager is responsible for putting a product's marketing plan into action once it has been decided upon. In addition, he manages a group of sales professionals and oversees the region's sales.
Business Development Manager The business development manager is in charge of a company's market position and financial expansion. He creates long-term strategic goals for the organization, cultivates important client connections, bargains business transactions, and keeps a close eye on market trends.
Analytics for marketing The analytics for marketing gather information from all the current marketing channels and create the marketing review. This aids the business in creating its next marketing plan.

Top Recruiters for a Part-Time MBA in Marketing Management

The table below contains some of the top recruiters that Part-Time MBA in Marketing Management graduates, as follows:

Accenture TCS
Amazon Wipro
Google E&Y
Infosys KPMG
Deloitte PepsiCo
ITC Nestle

Average Salary for a Part-Time MBA in Marketing Management

Depending on their position, graduates may earn varying quantities of money In addition to qualifications, location, and field of work, several other variables may influence the income of a Part-Time MBA in Marketing Management in India In addition, as candidates gain more experience and exposure to the real world, they may advance to better positions and receive higher pay grades A graduate with a typically earns between INR 5, 00,000 and INR 20, 00,000 per year. :

Job Role Average Annual Fee(INR)
Brand Manager INR 6,00,000 – 12,00,000
Marketing Manager INR 5,00,000 – 10,00,000
Market Research Analyst INR 4,00,000 – 8,00,000
Product Manager INR 5,00,000 – 10,00,000
Public Relations Manager INR 4,00,000 – 8,00,000
Sales Manager INR 6,00,000 – 12,00,000
Social Media Manager INR 4,00,000 – 8,00,000

(6). Career/Scope after Part-Time MBA in Marketing Management

Despite being the newest addition to the business school curriculum, many working professionals now prefer a Part-Time MBA in Marketing Management Specialization program. A Part-Time MBA in Marketing Management focuses more on developing managerial abilities than on finding new jobs. This is because you are not required to abandon your employment, unlike a full-time MBA. After finishing this course, you are more likely to get Part-Time MBA in Marketing Management opportunities and experience professional progression at your current organization. Many MBA colleges now organize Part-Time MBA programs, and little placement help is provided. They are today, however, regarded as fairly standard for professional development.

Career options after Part-Time MBA in Marketing Management

The demand for students with Part-Time MBA in Marketing Management degrees is constant. After earning a Part-Time MBA, opportunities in promotions, commercials, sales, media, entertainment other fields are available. Examine the following list of positions available to graduates: Here are some potential career options for individuals with a Part-Time MBA specializing in Marketing Management:

(i). Brand Manager.

(ii). Marketing Manager.

(iii). Market Research Analyst.

(iv). Product Manager.

(v). Public Relations Manager.

(vi). Sales Manager.

(vii). Social Media Manager.

Part-Time MBA in Marketing Management Scope for Higher Education

Numerous benefits and prospects for higher education can be found with a Part-Time MBA in Marketing Management. Here are a few potential advantages of pursuing a Part-Time MBA in Marketing Management and the related opportunities, while the precise benefits may vary based on individual circumstances and market conditions:

(i). Career Advancement: This course may help you progress your career inside your present company or in other marketing management-related positions.

(ii).CA.

(iii). PhD

Skills that make you the Best in a Part-Time MBA in Marketing Management

Many abilities are needed to succeed as a Part-Time MBA in Marketing Management graduate, including those that will help to accelerate personal learning curves and build a practical mindset that must be ingrained in the continuous learning environment.

(i). Communication Skills.

(ii). Leadership.

(iii). Problem-solving.

(iv). Critical Thinking.

(v). Collaboration.

(vi). Adaptability.

(vii). Time Management.

(viii). Analytical Skills.

(ix). Decision-making.

(x). Teamwork.

(7). FAQs for a Part-Time MBA in Marketing Management

(1). What is a Part-Time MBA in Marketing Management?

Ans. The strategies, tools, and research employed to promote a business are referred to as marketing management. A Part-Time MBA in Marketing Management is a two to three-year postgraduate course of study in India.

(2). What is the average fee structure for a Part-Time MBA in Marketing Management?

Ans. The average Part-Time MBA in Marketing Management fees charged by colleges or universities in India lie anywhere between INR 80,000-6,00,000 per year.

(3). What is the expected salary for a Part-Time MBA in Marketing Management?

Ans. The expected salary for a Part-Time MBA in Marketing Management graduate is around INR 5,00,000- 20,00,000 per annum.

(4). What are the eligibility criteria for admission to a Part-Time MBA in Marketing Management?

Ans. The eligibility standard for Part-Time MBA in Marketing Management is that applicants have to have finished graduation with 50%.

(5). What is the admission process for Part-Time MBA in Marketing Management?

Ans. The admission process for Part-Time MBA in Marketing Management is both merit-based and entrance based.

(6). What is the duration of a Part-Time MBA in Marketing Management?

Ans. Part-Time MBA in Marketing Management is from two to three years course segregated into four equal semesters of 6 months.

(7). What are the top MBA entrance examinations?

Ans. CAT, XAT, GMAT, SNAP, NMAT, and CMAT are some of the top MBA entrance examinations for a Part-Time MBA in Marketing Management.

(8). What are some of the best colleges for this course program?

Ans. The best Colleges for Part-Time MBA in Marketing Management programs are the Indian Institute of Management Ahmedabad (IIM-A), Indian Institute of Management Bangalore (IIM-B), and Indian School of Business (ISB Hyderabad).

(9). What are some of the most popular job profiles for a Part-Time MBA in Marketing Management?

Ans. Marketing Manager, Brand Manager, Product Manager, Market Research Analyst, Sales Manager, Digital Marketing Manager, Advertising Manager, Public Relations Manager, Media Planner, Business Development Manager, and Retail Manager are some of the most popular job profiles for a Part-Time MBA in Marketing Management.

(10). After completing a Part-Time MBA in Marketing Management, will I be placed?

Ans. Because the majority of candidates are working professionals and the majority of Part-Time MBAs are sponsored by firms to the employees, the majority of corporations do not give placements for a Part-Time MBA in Marketing Management.

(11). How do a Part-Time MBA in Marketing Management and a full-time MBA differ from one another?

Ans. Time commitment and scheduling flexibility are the key differences between a Part-Time MBA in Marketing Management and a full-time MBA. Students who enrol in Part-Time programs can continue to work while completing their education, frequently attending classes in the evenings or on weekends. While full-time programs often demand students to devote themselves to their studies full-time, they also offer less flexibility for working professionals and a quicker finish time.

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