The Bachelor of Business Studies (BBS) syllabus at International Institute of Management Sciences - (IIMS), Kolkata is designed to provide overall knowledge to the students with a strong foundation. Bachelor of Business Studies (BBS) faculty at International Institute of Management Sciences - (IIMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor of Business Studies (BBS) at International Institute of Management Sciences - (IIMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor of Business Studies (BBS) syllabus at International Institute of Management Sciences - (IIMS), Kolkata maintains a balance between theoretical knowledge and practical knowledge.
Bachelor of Business Studies (BBS) first year students at International Institute of Management Sciences - (IIMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. International Institute of Management Sciences - (IIMS), Kolkata also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor of Business Studies (BBS) syllabus at International Institute of Management Sciences - (IIMS), Kolkata is also frequently updated to give industry relevant training and knowledge to students. International Institute of Management Sciences - (IIMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at International Institute of Management Sciences - (IIMS) enable Bachelor of Business Studies (BBS) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Bachelor of Business Studies (BBS) progress, students learn advanced topics and complex concepts. The Bachelor of Business Studies (BBS) curriculum at International Institute of Management Sciences - (IIMS), Kolkata mainly focuses on analytical and critical thinking. As the Bachelor of Business Studies (BBS) course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor of Business Studies (BBS) at International Institute of Management Sciences - (IIMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Bachelor of Business Studies (BBS) curriculum at International Institute of Management Sciences - (IIMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor of Business Studies (BBS) syllabus at International Institute of Management Sciences - (IIMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at International Institute of Management Sciences - (IIMS)
Note: Given below syllabus is based on the available web sources. Please verify with the International Institute of Management Sciences - (IIMS), Kolkata for latest Bachelor of Business Studies (BBS) curriculum.
The syllabus for the Bachelor of Business Studies (BBS) program is designed to provide students with a strong foundation in business and management principles. Students typically cover core topics related to business ethics, marketing, financial management, and organizational behavior. The curriculum often includes courses on business strategy, entrepreneurship, and business communication. Students also delve into topics related to human resource management, operations management, and business law. Practical experiences such as business projects, case studies, and internships may be included to help students apply business concepts in real-world contexts. Graduates are well-prepared for a wide range of roles in various industries and sectors.
Bachelor of Business Studies Syllabus & Subjects
The Bachelor of Business Studies (BBS) topics are indexed below:
Semesters | Subjects |
Semester I | Business Communication |
Microeconomics | |
Financial Accounting | |
Business Mathematics | |
Business Computing | |
Semester II | Organizational Behavior |
Business Statistics | |
Macroeconomics | |
Cost Accounting | |
Business Law | |
Business Ethics | |
Semester III | Marketing Management |
Financial Management | |
Human Resource Management | |
Business Research Methods | |
Operations Management | |
Business Environment | |
Semester IV | Business Management |
Entrepreneurship Development | |
Strategic Management | |
E-Business | |
Management Information System | |
Semester V | Consumer Behavior |
Sales and Distribution Management | |
Industrial Relations and Labor Laws | |
Elective Subjects | |
Semester VI | Summer Internship/Project |
Advertising and Public Relations | |
Business Policy and Corporate Governance | |
Elective Subjects | |
Dissertation/Project Work | |
Elective Subjects | Retail Management |
Risk Management | |
Project Management |
Here are a few project ideas that help Bachelor of Business Studies (BBS) students:
(i). Market Analysis and a Plan of Action for a Start-up in the Information Sector.
(ii). The case study Improving Supply Chain Efficiency: A Manufacturing Company.
(iii). Improving Customer Engagement with Social Media Marketing Techniques.
(iv). Creating an advertising plan for a fashion retailing company is covered in the chapter.
(v). Strategic Brand Management.
(vi). Financial Performance Assessment.
(vii). Impact of Employee Training and Development on Organizational Performance.
(viii). Evaluating the Performance of Digital Marketing Campaigns in Increasing Sales.
(ix). The article Risk Assessment and Control Strategies for Small Businesses in the Retail Sector.
(x). An analysis of consumer behaviour and making decisions in the e-commerce sector. The phrase Measuring and Improving the Customer Experience in Hospitality.
(xi). A study on Analysing the Effect of International Trade Policies on the Export Performance of a Country.
Bachelor of Business Studies (BBS) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
Name of Author | Name of Book |
C.R. Kothari | Research Methodology: Methods and Techniques |
R.S. Aggarwal | Quantitative Aptitude for Competitive Examinations |
Ramesh Singh | Indian Economy |
V. K. Kapoor | Principles of Management |
P. N. Reddy | Business Environment |
S. L. Gupta | Statistical Methods |
M. S. R. Murty | Business Ethics and Corporate governance |
R. K. Sharma | Financial Management |
Vipul Patel | Human Resource Management |
Prasanna Chandra | Financial Management: Theory and Practice |
R. S. Neeraj | Organizational Behavior |
Ashwathappa K. | Essentials of Business Environment |
C.B. Gupta | Financial accounting |
N. K. Sinha | Business Laws |
A. N. Agarwal | Marketing Management |
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