2 Years
Post Graduate
Management
The MBA (International Fashion Business) syllabus at International Media Institute of India (IMII), Noida is designed to provide overall knowledge to the students with a strong foundation. MBA (International Fashion Business) faculty at International Media Institute of India (IMII) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (International Fashion Business) at International Media Institute of India (IMII), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (International Fashion Business) syllabus at International Media Institute of India (IMII), Noida maintains a balance between theoretical knowledge and practical knowledge.
MBA (International Fashion Business) first year students at International Media Institute of India (IMII) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. International Media Institute of India (IMII), Noida also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (International Fashion Business) syllabus at International Media Institute of India (IMII), Noida is also frequently updated to give industry relevant training and knowledge to students. International Media Institute of India (IMII) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at International Media Institute of India (IMII) enable MBA (International Fashion Business) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (International Fashion Business) progress, students learn advanced topics and complex concepts. The MBA (International Fashion Business) curriculum at International Media Institute of India (IMII), Noida mainly focuses on analytical and critical thinking. As the MBA (International Fashion Business) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (International Fashion Business) at International Media Institute of India (IMII) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (International Fashion Business) curriculum at International Media Institute of India (IMII) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (International Fashion Business) syllabus at International Media Institute of India (IMII) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at International Media Institute of India (IMII)
Note: Given below syllabus is based on the available web sources. Please verify with the International Media Institute of India (IMII), Noida for latest MBA (International Fashion Business) curriculum.
| Semester | Subjects |
| Semester 1 | Management Principles and Practices |
| Financial Accounting and Analysis | |
| Marketing Management | |
| Business Communication | |
| Organizational Behavior | |
| Quantitative Techniques for Management | |
| Managerial Economics | |
| Fashion Industry Overview | |
| Semester 2 | Human Resource Management |
| Financial Management | |
| Consumer Behavior | |
| Operations Management | |
| Research Methodology | |
| Retail Management | |
| Business Analytics | |
| Fashion Forecasting and Trend Analysis | |
| Semester 3 | Strategic Management |
| International Business | |
| Fashion Marketing | |
| Supply Chain Management | |
| Entrepreneurship and Innovation | |
| Legal Aspects of Fashion Business | |
| E-commerce in Fashion Business | |
| Semester 4 | Project Management |
| Brand Management | |
| International Marketing | |
| Luxury Brand Management | |
| Fashion Merchandising | |
| Digital Marketing in Fashion Business |
Projects
(1). Market research project on consumer preferences in the fashion
industry
(2). Development of a marketing campaign for a fashion brand
(3). Analysis of supply chain management in the fashion retail sector
(4). Fashion forecasting and trend analysis project
(5). Business plan for launching a new fashion startup
(6). Brand management project for a luxury fashion brand
Reference Books
(1). "Fashion: From Concept to Consumer" by Gini Stephens
Frings
(2). "The Business of Fashion: Designing, Manufacturing and Marketing"
by Leslie Davis Burns and Kathy Ann K. Micken
(3). "Fashion Branding and Communication: Core Strategies of
European Luxury Brands" by Byoungho Jin
(4). "Fashion Marketing: Contemporary Issues" by Tony Hines
and Margaret Bruce
"Fashion Retailing: A Multi-Channel Approach" by Colin Renfrew
and Ann Wynn Wilson
(5). "International Fashion Marketing: From Planning and Production
to Distribution" by John E. Diamond and Laura S. Sherman
(6). "Fashion Logistics: Insights into the Fashion Retail Supply
Chain" by John Fernie and David B. Grant
(7). "The End of Fashion: How Marketing Changed the Clothing
Business Forever" by Teri Agins
(8). "Fashion 2.0: Blogging Your Way to The Front Row- The
Insider's Guide to Turning Your Fashion Blog into a Profitable Business and
Launching a New Career" by Yuli Ziv
(9). "The Fundamentals of Fashion Management" by Susan Dillon
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