Master in Digital Marketing Course Syllabus - ISME School of Management and Entrepreneurship, Mumbai

  • Years 2 Years
  • Type Course Post Graduate
  • stream Games and Multimedia
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Master in Digital Marketing syllabus at ISME School of Management and Entrepreneurship, Mumbai is designed to provide overall knowledge to the students with a strong foundation. Master in Digital Marketing faculty at ISME School of Management and Entrepreneurship specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master in Digital Marketing at ISME School of Management and Entrepreneurship, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master in Digital Marketing syllabus at ISME School of Management and Entrepreneurship, Mumbai maintains a balance between theoretical knowledge and practical knowledge.

Master in Digital Marketing first year students at ISME School of Management and Entrepreneurship are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. ISME School of Management and Entrepreneurship, Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master in Digital Marketing syllabus at ISME School of Management and Entrepreneurship, Mumbai is also frequently updated to give industry relevant training and knowledge to students. ISME School of Management and Entrepreneurship strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at ISME School of Management and Entrepreneurship enable Master in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Master in Digital Marketing progress, students learn advanced topics and complex concepts. The Master in Digital Marketing curriculum at ISME School of Management and Entrepreneurship, Mumbai mainly focuses on analytical and critical thinking. As the Master in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Master in Digital Marketing at ISME School of Management and Entrepreneurship also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Master in Digital Marketing curriculum at ISME School of Management and Entrepreneurship includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master in Digital Marketing syllabus at ISME School of Management and Entrepreneurship aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at ISME School of Management and Entrepreneurship

  1. Workshops and Seminars - Regular sessions with industry experts help Master in Digital Marketing students at ISME School of Management and Entrepreneurship to stay updated with current trends.
  2. Group Projects - Collaborative projects according to ISME School of Management and Entrepreneurship syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Master in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - ISME School of Management and Entrepreneurship offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the ISME School of Management and Entrepreneurship, Mumbai for latest Master in Digital Marketing curriculum.

Syllabus for Master in Digital Marketing Course

The Master in Digital Marketing program's syllabus opens the door to a world of cutting-edge marketing strategies and digital innovation. In an era where the digital landscape is continually evolving, this syllabus is thoughtfully designed to equip students with the knowledge and skills needed to excel in the dynamic field of digital marketing.

Moreover, students will have the opportunity to dive into the intricacies of e-commerce, online advertising, and digital branding, enabling them to create impactful digital marketing campaigns. With a strong emphasis on real-world applications and hands-on experience, graduates will be well-prepared for careers in digital marketing, whether in agencies, corporations, or entrepreneurial ventures.

This syllabus also places a significant emphasis on staying ahead of the digital marketing curve by exploring emerging trends, emerging technologies, and data-driven decision-making. Students will learn to adapt to the ever-changing digital landscape, ensuring they remain at the forefront of this exciting and rapidly evolving field.

1 Year OR 1st & 2nd Semester Syllabus of Master in Digital Marketing

S.noSubjects
1Search Engine Optimization (SEO)
2Social Media
3Content management                                                                         
4Digital Marketing Channels
5Mobile Marketing
6SWOT analysis
7Conversion Optimization
8Introduction to CRM
9Introduction to Web analytics
10Types of publications
11Creating Business Accounts on Various Social Media Platform

2nd Year OR 3rd & 4th Semester Syllabus of Master in Digital Marketing

S.NoSubjects
1Digital Marketing Budgeting
2Writing the SEO content
3Digital Marketing Strategy                                         
4YouTube and Video Marketing
5Facebook Marketing and Advertising
6Google AdWords Fundamentals
7Google Analytics: Specific Techniques and Reports                                    
8Marketing Automation

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