BBA (Hospitality and Tourism) Course Syllabus - ITM College of Art and Science, Kannur

  • Years 3 Years
  • Type Course Under Graduate
  • stream Hotel Management and Hospitality
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA (Hospitality and Tourism) syllabus at ITM College of Art and Science, Kannur is designed to provide overall knowledge to the students with a strong foundation. BBA (Hospitality and Tourism) faculty at ITM College of Art and Science specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Hospitality and Tourism) at ITM College of Art and Science, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Hospitality and Tourism) syllabus at ITM College of Art and Science, Kannur maintains a balance between theoretical knowledge and practical knowledge.

BBA (Hospitality and Tourism) first year students at ITM College of Art and Science are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. ITM College of Art and Science, Kannur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Hospitality and Tourism) syllabus at ITM College of Art and Science, Kannur is also frequently updated to give industry relevant training and knowledge to students. ITM College of Art and Science strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at ITM College of Art and Science enable BBA (Hospitality and Tourism) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Hospitality and Tourism) progress, students learn advanced topics and complex concepts. The BBA (Hospitality and Tourism) curriculum at ITM College of Art and Science, Kannur mainly focuses on analytical and critical thinking. As the BBA (Hospitality and Tourism) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Hospitality and Tourism) at ITM College of Art and Science also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Hospitality and Tourism) curriculum at ITM College of Art and Science includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Hospitality and Tourism) syllabus at ITM College of Art and Science aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at ITM College of Art and Science

  1. Workshops and Seminars - Regular sessions with industry experts help BBA (Hospitality and Tourism) students at ITM College of Art and Science to stay updated with current trends.
  2. Group Projects - Collaborative projects according to ITM College of Art and Science syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA (Hospitality and Tourism) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - ITM College of Art and Science offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the ITM College of Art and Science, Kannur for latest BBA (Hospitality and Tourism) curriculum.

Syllabus for BBA (Hospitality and Tourism) Course

The BBA (Hospitality and Tourism) syllabus is a dynamic and comprehensive program designed to nurture students' understanding of the vibrant hospitality and tourism industry. This syllabus encompasses a wide range of subjects, from core business principles to specialized topics like hotel management, travel planning, and customer service excellence. With a strong emphasis on practical knowledge and real-world experience, students will develop the skills required to excel in diverse hospitality and tourism roles. Upon completing this program, graduates will be well-prepared for rewarding careers in the global hospitality and tourism sector, contributing to the memorable experiences of travelers and the success of hospitality establishments worldwide.

Syllabus & Subjects

BBA in Hospitality and Tourism is a 3-year course that is divided into six semesters. The syllabus of the BBA course in Hospitality and Tourism is almost the same in most of the colleges. A semester-sensible breakup of the course’s syllabus is tabulated below:

Semesters Subjects
Semester I Managerial Economics
Destination Mapping (India)
Science of Tourism
Principles of Management and Organization Behavior
Business Computing
Business Communication - I
Business Accounting
Business Mathematics
Business Organization
Fundamentals Of Travel & Tourism
Semester II Human Resource Management
Destination Mapping (World)
Environmental Science
India Cultural Heritage: Tourism Perspective
Fundamentals Of Hospitality Management
Business Communication-II
Iata Travel & Tourism
Business Statistics
Organizational Behavior
Business Economics - I
Semester III Tourism Impacts
Personality Development & Presentation Skills
Adventure and Wildlife Tourism
Marketing Innovations, Tourism, and Hospitality
Human Resource Management
Business Economics - II
Financial Management
Foreign Language
Marketing Management
Research Methodology & Report Writing
Semester IV Safety and Hygiene
Services Marketing
Research Methodology in Tourism
Front Office Management
Tour Operation
Travel Agency & Tour Operation
Consumer Behavior & Market Research
Marketing Communication
Business Law
Business Communication - II
Semester V Tour Operations and Product Development Management
Tourism Trends & Issues (Domestic & International)
Strategic Management in Tourism and Hospitality
Business Ethics and Values
Food And Beverage Management
International Tourism
Essentials Of Strategic Management
Customer Relationship Management
Summer Internship
Dissertation - I
Semester VI Business Environment
Tourism Laws
Entrepreneurship Development in Tourism
International Marketing
Environmental Tourism
Adventure Tourism
Entrepreneurship And Venture Management
Marketing Of Airlines & Cruise
Marketing Of Hotels, Resorts & Tours
Dissertation - II

Projects

Research projects are a crucial component of the coursework for BBA Hospitality & tourism courses. The professors grade these assignments to determine how well the students comprehend the material. Depending on the specialization they opt to pursue, students can choose the subjects for their projects.

Some of the popular research projects are listed below:

(i). Changing Food Trends Amongst Youngsters
(ii). Smoking Area in Hotels
(iii). Importance of Housekeeping Department
(iv). Importance of Food Preservation in Hotel Kitchens
(v). Human Resource Management
(vi). Business Organization
(vii). Tourism Laws
(viii). Safety and Hygiene
(ix). Food and Beverage

Reference Books

Books may be outstanding funding for college kids looking for a BBA in tourism & hospitality due to the fact they could virtually help them to examine their specialization in high-quality detail. The students can use books as a supply of records to study greater approximately topics that hobby them. The reference books are to be had for purchase, net download, or library rental.

Listed under are a number of the famous BBA Hospitality & Tourism direction books that the scholars can make investments in:

Name of Author Name of Book
David Airey; John Tribe An International Handbook Of Tourism Education
Sudhir Andrews Hotel Housekeeping Management & Operation
Jill Doucette; Deirdre Campbell; J. C. Scott Greening Your Hospitality Business
R. Singaravelavan Food and Beverage Service
McGraw Hill Indian History
Dr. Jagmohan Negi Professional Hotel Management
Bulent IKastaroak, Brian Barber Fundamentals Of Planning And Developing Tourism
Stanislav Ivanov Hotel Revenue Management: From Theory to Practice

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