2 Years
Post Graduate
Management
The MBA (Digital Enterprise Management) syllabus at Jain (Deemed-to-be University) Bangalore, Bangalore Urban is designed to provide overall knowledge to the students with a strong foundation. MBA (Digital Enterprise Management) faculty at Jain (Deemed-to-be University) Bangalore specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Digital Enterprise Management) at Jain (Deemed-to-be University) Bangalore, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Digital Enterprise Management) syllabus at Jain (Deemed-to-be University) Bangalore, Bangalore Urban maintains a balance between theoretical knowledge and practical knowledge.
MBA (Digital Enterprise Management) first year students at Jain (Deemed-to-be University) Bangalore are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Jain (Deemed-to-be University) Bangalore, Bangalore Urban also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Digital Enterprise Management) syllabus at Jain (Deemed-to-be University) Bangalore, Bangalore Urban is also frequently updated to give industry relevant training and knowledge to students. Jain (Deemed-to-be University) Bangalore strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Jain (Deemed-to-be University) Bangalore enable MBA (Digital Enterprise Management) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA (Digital Enterprise Management) progress, students learn advanced topics and complex concepts. The MBA (Digital Enterprise Management) curriculum at Jain (Deemed-to-be University) Bangalore, Bangalore Urban mainly focuses on analytical and critical thinking. As the MBA (Digital Enterprise Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Digital Enterprise Management) at Jain (Deemed-to-be University) Bangalore also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA (Digital Enterprise Management) curriculum at Jain (Deemed-to-be University) Bangalore includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Digital Enterprise Management) syllabus at Jain (Deemed-to-be University) Bangalore aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Jain (Deemed-to-be University) Bangalore
Note: Given below syllabus is based on the available web sources. Please verify with the Jain (Deemed-to-be University) Bangalore, Bangalore Urban for latest MBA (Digital Enterprise Management) curriculum.
| Semester | Subjects |
| Semester 1 | Principles of Management, Financial Accounting, Marketing Management, Organizational Behavior, Business Communication, Managerial Economics |
| Semester 2 | Financial Management, Operations Management, Human Resource Management, Business Research Methods, Business Analytics, Corporate Strategy |
| Semester 3 | Digital Marketing, E-commerce Management, Data Analytics for Managers, Innovation Management, Strategic Management, Entrepreneurship Development |
| Semester 4 | Business Intelligence, Digital Transformation, Social Media Marketing, E-commerce Strategy, Customer Relationship Management, Leadership in the Digital Era |
Projects
(1). Digital Marketing Campaign: Designing
and executing a digital marketing campaign for a specific product or service.
(2). E-commerce Strategy Development: Creating an e-commerce strategy
for a business, including platform selection, marketing, and operations.
(3). Data Analytics Project: Analyzing a dataset to derive insights and
make data-driven recommendations for business improvement.
(4). Innovation Management Project: Developing and implementing an
innovation project within an organization to drive growth and competitiveness.
(5). Digital Transformation Project: Planning and executing a digital
transformation initiative for a company to enhance its digital capabilities and
processes.
Reference Books
(1). "Digital Business and E-Commerce
Management" by Dave Chaffey and Tanya Hemphill
(2). "Digital Marketing: Strategy, Implementation and
Practice" by Dave Chaffey and Fiona Ellis-Chadwick
(3). "Big Data: A Revolution That Will Transform How We Live, Work,
and Think" by Viktor Mayer-Schönberger and Kenneth Cukier
(4). "The Lean Startup: How Today's Entrepreneurs Use Continuous
Innovation to Create Radically Successful Businesses" by Eric Ries
(5). "Digital Transformation: Survive and Thrive in an Era of Mass
Extinction" by Thomas M. Siebel
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