2 Years
Post Graduate
Management
The MBA in Marketing Management syllabus at Jettwings Business School - (JBS], Guwahati is designed to provide overall knowledge to the students with a strong foundation. MBA in Marketing Management faculty at Jettwings Business School - (JBS] specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Marketing Management at Jettwings Business School - (JBS], students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Marketing Management syllabus at Jettwings Business School - (JBS], Guwahati maintains a balance between theoretical knowledge and practical knowledge.
MBA in Marketing Management first year students at Jettwings Business School - (JBS] are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Jettwings Business School - (JBS], Guwahati also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Marketing Management syllabus at Jettwings Business School - (JBS], Guwahati is also frequently updated to give industry relevant training and knowledge to students. Jettwings Business School - (JBS] strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Jettwings Business School - (JBS] enable MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA in Marketing Management progress, students learn advanced topics and complex concepts. The MBA in Marketing Management curriculum at Jettwings Business School - (JBS], Guwahati mainly focuses on analytical and critical thinking. As the MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Marketing Management at Jettwings Business School - (JBS] also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA in Marketing Management curriculum at Jettwings Business School - (JBS] includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Marketing Management syllabus at Jettwings Business School - (JBS] aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Jettwings Business School - (JBS]
Note: Given below syllabus is based on the available web sources. Please verify with the Jettwings Business School - (JBS], Guwahati for latest MBA in Marketing Management curriculum.
The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.
Syllabus
& Subjects
Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.
| Semester | Subjects |
| Semester I | Management Concepts |
| Business Environment | |
| Managerial Economics | |
| Statistical Analysis and & Operations Research | |
| Financial and Cost Accounting | |
| Marketing Management | |
| Financial Management | |
| Semester II | Accounting And Managerial Decisions |
| Computer Application 1 | |
| Sales Management | |
| Consumer Behavior | |
| Agricultural And Rural Marketing | |
| Marketing Research | |
| Advertising Management | |
| Semester III | Retailing |
| Entrepreneurship Development | |
| Service Marketing And CRM | |
| E-Commerce | |
| Product And Brand Management | |
| International Business | |
| Semester IV | Strategic Management |
| Marketing of Non-profit Organization | |
| Logistics And Supply Chain Management | |
| Computer Application 2 | |
| Management Information System | |
| Industrial Marketing | |
| Total Quality Management |
Important
Books for MBA Marketing
A list of books that one can study during the course is given here:
| Books | Author |
| Essentials of Management | Kootz, O'Donnell, Weighrich |
| Business Environment | K. Aswathappa |
| Managerial Economics | Varshney & Maheshwari |
| Business Statistics | Gupta, S.P. & Gupta, M.P. |
| Marketing Management | Kotlar, Philip |
| Managerial Finance | Weston and Brigham |
| Successful Selling | F.L. Lobo |
The above-mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.
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