BBA (Bachelor of Business Administration) Course at Jagan Institute of Management Studies (JIMS), New Delhi, Old Delhi Syllabus & Subjects Semester Wise

BBA (Bachelor of Business Administration) - Jagan Institute of Management Studies (JIMS), New Delhi

Bachelor of Business Administration Syllabus & Subjects

The BBA Course topics can also additionally range depending upon the specialization a candidate chooses, because the BBA Scope will increase higher through selecting the appropriate BBA specialization like Human Resource Management, Finance, International Business, Sales and Marketing, etc.

The BBA route shape is unfolded throughout six semesters in 3 years. The BBA topics of the route shape are allotted in line with the modern traits inside the BBA jobs and the necessities posed by the recruiters. The BBA route is frequently up to date to hold tempo with modifications inside the commercial enterprise environment.

The tables under display the BBA curriculum is designed to impart information to college students on commercial enterprise basics and different factors concerned with the functioning of the company sector:

Semesters	Subjects
Semester I	Essentials of IT
	India Socio-Political Economics
	Quantitative techniques - I
	Principles of Management
	Financial Accounting
	Microeconomics
Semester II	Principles of Marketing
	Cost Accounting
	Environmental Management
	Effective Communications
	Macroeconomics
	Quantitative Techniques - II
Semester III	Consumer Behavior & Services Marketing
	Human Resource Management
	Direct Tax & Indirect Tax
	Banking & Insurance
	Indian Economics in Global Scenario
	Operations Research
Semester IV	Customer Relationship Management
	Financial Management
	Business Law
	Human Behavior & Ethics at Workplace
	Management Accounting
	Business Analytics
Semester V	Advanced Financial Management
	Financial Statement Analysis
	Strategic Management
	Research Methodology
	Finance Electives
Semester VI	Entrepreneurship & Business Plan
	Marketing Electives
	International Business & EXIM
	Finance Electives
	Operations & Supply Chain Management
Elective Subjects	Digital Marketing
	Advanced Sales & Distribution
	Retail Management
	Commercial Bank Management
	Security Analysis
	E-Commerce
	Marketing and Operations Research

Projects

Students can absorb BBA initiatives on distinctive topics. Projects are labored on in businesses at some stage in the very last instructional year and deliver college students the danger of manipulating initiatives that require them to use all their private competencies and all the ones discovered in class. Popular BBA Projects are:

(i). Strategic Plans of Microfinance Firm
(ii). Manufacturing Process of Ferrari
(iii). Impact of Demonetization on Central Bank (RBI) Autonomy in India
(iv). Home Automation - Advertising Management project
(v). Market Analysis and Trends - Ola Cabs
(vi). Situational Analysis of the Apparel Industry in India
(vii). Flipkart - 7 P's of Services
(viii). Google - Strategy and Business Development
(ix). Tourism Marketing Mix - SOTC - 7P's
(x). Segmentation, Targeting, and Positioning of Amul

Reference Books

The BBA course is about the management of a business, company, or organization. Through the BBA syllabus, students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course BBA are:

Name of Author	Name of Book
Richard Denny	Communicate to Win
R. C. Sharma, Krishna Mohan	Business Correspondence and Report Writing
F. Cherunilam	Business Environment Text and Cases
C.B Gupta	Management Concepts and Practices
Jallo, Tata McGraw Hill	Business Organization and Management
S. A. Sherlekar	Modern Business Organization
Sherlekar, Patil, Paranjpe, Chitale	Industrial Organization Management