MBA Digital Enterprise Management Syllabus - JAIN- Faculty of Engineering & Technology, Bengaluru

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (Digital Enterprise Management) syllabus at JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara is designed to provide overall knowledge to the students with a strong foundation. MBA (Digital Enterprise Management) faculty at JAIN- Faculty of Engineering & TechnologyBengaluru specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Digital Enterprise Management) at JAIN- Faculty of Engineering & TechnologyBengaluru, students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Digital Enterprise Management) syllabus at JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara maintains a balance between theoretical knowledge and practical knowledge.

MBA (Digital Enterprise Management) first year students at JAIN- Faculty of Engineering & TechnologyBengaluru are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Digital Enterprise Management) syllabus at JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara is also frequently updated to give industry relevant training and knowledge to students. JAIN- Faculty of Engineering & TechnologyBengaluru strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at JAIN- Faculty of Engineering & TechnologyBengaluru enable MBA (Digital Enterprise Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Digital Enterprise Management) progress, students learn advanced topics and complex concepts. The MBA (Digital Enterprise Management) curriculum at JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara mainly focuses on analytical and critical thinking. As the MBA (Digital Enterprise Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Digital Enterprise Management) at JAIN- Faculty of Engineering & TechnologyBengaluru also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Digital Enterprise Management) curriculum at JAIN- Faculty of Engineering & TechnologyBengaluru includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Digital Enterprise Management) syllabus at JAIN- Faculty of Engineering & TechnologyBengaluru aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at JAIN- Faculty of Engineering & TechnologyBengaluru

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (Digital Enterprise Management) students at JAIN- Faculty of Engineering & TechnologyBengaluru to stay updated with current trends.
  2. Group Projects - Collaborative projects according to JAIN- Faculty of Engineering & TechnologyBengaluru syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (Digital Enterprise Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - JAIN- Faculty of Engineering & TechnologyBengaluru offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the JAIN- Faculty of Engineering & TechnologyBengaluru, Ramanagara for latest MBA (Digital Enterprise Management) curriculum.

MBA Digital Enterprise Management Syllabus:


The MBA in Digital Enterprise Management syllabus focuses on navigating the digital landscape. Core courses encompass digital strategy, e-commerce, and data-driven decision-making. Specialized subjects include digital marketing, IT governance, and digital transformation. Students often engage in digital projects and collaborations with tech companies. Graduates are well-prepared for leadership roles in digital marketing, IT management, and digital strategy consulting.

Semester Subjects
Semester 1 Principles of Management, Financial Accounting, Marketing Management, Organizational Behavior, Business Communication, Managerial Economics
Semester 2 Financial Management, Operations Management, Human Resource Management, Business Research Methods, Business Analytics, Corporate Strategy
Semester 3 Digital Marketing, E-commerce Management, Data Analytics for Managers, Innovation Management, Strategic Management, Entrepreneurship Development
Semester 4 Business Intelligence, Digital Transformation, Social Media Marketing, E-commerce Strategy, Customer Relationship Management, Leadership in the Digital Era

Projects

(1). Digital Marketing Campaign: Designing and executing a digital marketing campaign for a specific product or service.

(2). E-commerce Strategy Development: Creating an e-commerce strategy for a business, including platform selection, marketing, and operations.

(3). Data Analytics Project: Analyzing a dataset to derive insights and make data-driven recommendations for business improvement.

(4). Innovation Management Project: Developing and implementing an innovation project within an organization to drive growth and competitiveness.

(5). Digital Transformation Project: Planning and executing a digital transformation initiative for a company to enhance its digital capabilities and processes.

 

Reference Books

(1). "Digital Business and E-Commerce Management" by Dave Chaffey and Tanya Hemphill

(2). "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick

(3). "Big Data: A Revolution That Will Transform How We Live, Work, and Think" by Viktor Mayer-Schönberger and Kenneth Cukier

(4). "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

(5). "Digital Transformation: Survive and Thrive in an Era of Mass Extinction" by Thomas M. Siebel

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