MBA in Marketing Management Course at Kalinga University (KU), Raipur Syllabus & Subjects Semester Wise

MBA in Marketing Management Syllabus

Explore the comprehensive syllabus of our MBA in Marketing Management program. From consumer behavior to digital marketing, delve into the subjects that will equip you with essential marketing skills and knowledge.

MBA in Marketing Management Syllabus

The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.

Syllabus & Subjects

Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.

Semester	Subjects
Semester I	Management Concepts
	Business Environment
	Managerial Economics
	Statistical Analysis and & Operations Research
	Financial and Cost Accounting
	Marketing Management
	Financial Management
Semester II	Accounting And Managerial Decisions
	Computer Application 1
	Sales Management
	Consumer Behavior
	Agricultural And Rural Marketing
	Marketing Research
	Advertising Management
Semester III	Retailing
	Entrepreneurship Development
	Service Marketing And CRM
	E-Commerce
	Product And Brand Management
	International Business
Semester IV	Strategic Management
	Marketing of Non-profit Organization
	Logistics And Supply Chain Management
	Computer Application 2
	Management Information System
	Industrial Marketing
	Total Quality Management

Important Books for MBA Marketing Management

A list of books that one can study during the course is given here:

Books	Author
Essentials of Management	Kootz, O'Donnell, Weighrich
Business Environment	K. Aswathappa
Managerial Economics	Varshney & Maheshwari
Business Statistics	Gupta, S.P. & Gupta, M.P.
Marketing Management	Kotlar, Philip
Managerial Finance	Weston and Brigham
Successful Selling	F.L. Lobo