MBA (International Fashion Business) Course at Karavali Institute of Technology (KIT), Mangalore Syllabus & Subjects Semester Wise

Dive into the detailed syllabus of the MBA program in International Fashion Business. From fashion marketing to global supply chain, explore the subjects that will prepare you for a career in the dynamic world of international fashion.

MBA International Fashion Business Syllabus:

The MBA in International Fashion Business syllabus is tailored for fashion enthusiasts aiming to conquer the global fashion industry. The program combines core business courses with fashion-specific subjects such as trend analysis, supply chain management, and luxury brand management. Students gain hands-on experience through internships and industry collaborations. The curriculum also explores sustainability in fashion and emerging market trends. Graduates are well-prepared for careers in fashion marketing, retail management, and fashion entrepreneurship.

Semester	Subjects
Semester 1	Management Principles and Practices
	Financial Accounting and Analysis
	Marketing Management
	Business Communication
	Organizational Behavior
	Quantitative Techniques for Management
	Managerial Economics
	Fashion Industry Overview

Semester 2	Human Resource Management
	Financial Management
	Consumer Behavior
	Operations Management
	Research Methodology
	Retail Management
	Business Analytics
	Fashion Forecasting and Trend Analysis

Semester 3	Strategic Management
	International Business
	Fashion Marketing
	Supply Chain Management
	Entrepreneurship and Innovation
	Legal Aspects of Fashion Business
	E-commerce in Fashion Business

Semester 4	Project Management
	Brand Management
	International Marketing
	Luxury Brand Management
	Fashion Merchandising
	Digital Marketing in Fashion Business

Projects

(1). Market research project on consumer preferences in the fashion industry

(2). Development of a marketing campaign for a fashion brand

(3). Analysis of supply chain management in the fashion retail sector

(4). Fashion forecasting and trend analysis project

(5). Business plan for launching a new fashion startup

(6). Brand management project for a luxury fashion brand

Reference Books

(1). "Fashion: From Concept to Consumer" by Gini Stephens Frings

(2). "The Business of Fashion: Designing, Manufacturing and Marketing" by Leslie Davis Burns and Kathy Ann K. Micken

(3). "Fashion Branding and Communication: Core Strategies of European Luxury Brands" by Byoungho Jin

(4). "Fashion Marketing: Contemporary Issues" by Tony Hines and Margaret Bruce

"Fashion Retailing: A Multi-Channel Approach" by Colin Renfrew and Ann Wynn Wilson

(5). "International Fashion Marketing: From Planning and Production to Distribution" by John E. Diamond and Laura S. Sherman

(6). "Fashion Logistics: Insights into the Fashion Retail Supply Chain" by John Fernie and David B. Grant

(7). "The End of Fashion: How Marketing Changed the Clothing Business Forever" by Teri Agins

(8). "Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career" by Yuli Ziv

(9). "The Fundamentals of Fashion Management" by Susan Dillon

University Courses