The Master in Digital Marketing syllabus at K.K. Modi University, Durg is designed to provide overall knowledge to the students with a strong foundation. Master in Digital Marketing faculty at K.K. Modi University specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master in Digital Marketing at K.K. Modi University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master in Digital Marketing syllabus at K.K. Modi University, Durg maintains a balance between theoretical knowledge and practical knowledge.
Master in Digital Marketing first year students at K.K. Modi University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. K.K. Modi University, Durg also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master in Digital Marketing syllabus at K.K. Modi University, Durg is also frequently updated to give industry relevant training and knowledge to students. K.K. Modi University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at K.K. Modi University enable Master in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of Master in Digital Marketing progress, students learn advanced topics and complex concepts. The Master in Digital Marketing curriculum at K.K. Modi University, Durg mainly focuses on analytical and critical thinking. As the Master in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Master in Digital Marketing at K.K. Modi University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
Master in Digital Marketing curriculum at K.K. Modi University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master in Digital Marketing syllabus at K.K. Modi University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at K.K. Modi University
Note: Given below syllabus is based on the available web sources. Please verify with the K.K. Modi University, Durg for latest Master in Digital Marketing curriculum.
Moreover, students will have the opportunity to dive into the intricacies of e-commerce, online advertising, and digital branding, enabling them to create impactful digital marketing campaigns. With a strong emphasis on real-world applications and hands-on experience, graduates will be well-prepared for careers in digital marketing, whether in agencies, corporations, or entrepreneurial ventures.
This syllabus also places a significant emphasis on staying ahead of the digital marketing curve by exploring emerging trends, emerging technologies, and data-driven decision-making. Students will learn to adapt to the ever-changing digital landscape, ensuring they remain at the forefront of this exciting and rapidly evolving field.
1 Year OR 1st & 2nd Semester Syllabus of Master in Digital Marketing
S.no | Subjects |
1 | Search Engine Optimization (SEO) |
2 | Social Media |
3 | Content management |
4 | Digital Marketing Channels |
5 | Mobile Marketing |
6 | SWOT analysis |
7 | Conversion Optimization |
8 | Introduction to CRM |
9 | Introduction to Web analytics |
10 | Types of publications |
11 | Creating Business Accounts on Various Social Media Platform |
2nd Year OR 3rd & 4th Semester Syllabus of Master in Digital Marketing
S.No | Subjects |
1 | Digital Marketing Budgeting |
2 | Writing the SEO content |
3 | Digital Marketing Strategy |
4 | YouTube and Video Marketing |
5 | Facebook Marketing and Advertising |
6 | Google AdWords Fundamentals |
7 | Google Analytics: Specific Techniques and Reports |
8 | Marketing Automation |
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