Part-Time MBA in Marketing Management Syllabus - Loyola Institute of Business Administration Chennai

The Part Time MBA in Marketing Management syllabus at Loyola Institute of Business Administration , Chennai is designed to provide overall knowledge to the students with a strong foundation. Part Time MBA in Marketing Management faculty at Loyola Institute of Business Administration specially focus on in-depth learning to relevant subjects. At first semester syllabus of Part Time MBA in Marketing Management at Loyola Institute of Business Administration , students learn the basics of programme. A strong foundation is very important for comprehensive learning. Part Time MBA in Marketing Management syllabus at Loyola Institute of Business Administration , Chennai maintains a balance between theoretical knowledge and practical knowledge.

Part Time MBA in Marketing Management first year students at Loyola Institute of Business Administration are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Loyola Institute of Business Administration , Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Part Time MBA in Marketing Management syllabus at Loyola Institute of Business Administration , Chennai is also frequently updated to give industry relevant training and knowledge to students. Loyola Institute of Business Administration strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Loyola Institute of Business Administration enable Part Time MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Part Time MBA in Marketing Management progress, students learn advanced topics and complex concepts. The Part Time MBA in Marketing Management curriculum at Loyola Institute of Business Administration , Chennai mainly focuses on analytical and critical thinking. As the Part Time MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of Part Time MBA in Marketing Management at Loyola Institute of Business Administration also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Part Time MBA in Marketing Management curriculum at Loyola Institute of Business Administration includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Part Time MBA in Marketing Management syllabus at Loyola Institute of Business Administration aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Loyola Institute of Business Administration

1. Workshops and Seminars - Regular sessions with industry experts help Part Time MBA in Marketing Management students at Loyola Institute of Business Administration to stay updated with current trends.
2. Group Projects - Collaborative projects according to Loyola Institute of Business Administration syllabus develop teamwork and problem-solving skills.
3. Case Studies - Part Time MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Loyola Institute of Business Administration offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Loyola Institute of Business Administration , Chennai for latest Part Time MBA in Marketing Management curriculum.

Part-Time MBA in Marketing Management Syllabus & Subjects

A Part-Time MBA in Marketing Management program is designed to provide students with a comprehensive understanding of marketing principles and strategies to excel in various marketing roles. The syllabus typically covers a broad range of subjects, including core business courses and specialized marketing topics. Core courses often include foundational topics such as finance, management, leadership, ethics, and strategy. In addition to these, students delve into specialized marketing subjects, including consumer behaviour analysis, market research, brand management, advertising and promotion, digital marketing, product management, and pricing strategy. The curriculum may also emphasize emerging marketing trends, sustainability in marketing, and global marketing strategies to prepare students for the evolving landscape of marketing. Throughout the program, students engage in practical projects, case studies, and group discussions to apply their marketing knowledge in real-world scenarios. This blend of core business knowledge and specialized marketing expertise equips graduates with the skills and insights needed to excel in marketing leadership positions across various industries.

The table below lists some of the subject details for the Part-Time MBA in Marketing Management Specialization:

Part-Time MBA in Marketing Management Projects

Let's look at some of the most creative Part-Time MBA in Marketing Management project ideas that are suitable for both experts and newcomers:

(i). Branding Techniques for a Foreign Company's New Product.

(ii). Market Entry Strategy Market segmentation and targeting for a product or service.

(iii). Social Media Marketing Campaign for a Start-Up.

(iv). Customer Relationship Management (CRM) Implementation in an Organisation Pricing.

(v). Strategy for a Competitive Market: Creating a Marketing Plan for a Non-Profit Organisation.

(vi). Marketing Techniques for Environmentally Friendly and Sustainable Products.

(vii). Marketing Strategies for Rebranding a Company or Product.

(viii). Consumer Perception and Brand Equity Analysis Promotional.

(ix). Campaign for a Product Launch Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing

(x). Research E-commerce Digital Marketing Strategies Business evaluating how influencer marketing affects brand awareness.

Reference Books for a Part-Time MBA in Marketing Management

Part-Time MBA in Marketing Managementbooks provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: