Bachelor of Commerce (B.Com.) in Marketing Syllabus - Maharaj Lakshmishwar Singh Memorial College, Darbhanga
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3 Years
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Under Graduate
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Commerce
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3 Years
Under Graduate
Commerce
The Bachelor of Commerce (B.Com.) in Marketing program typically covers a range of subjects, including marketing principles, consumer behavior, advertising, market research, digital marketing, and sales management. Students may also study business and management fundamentals, economics, accounting, finance, and communication skills. The curriculum is designed to equip students with a strong foundation in marketing strategies, market analysis, and business operations, preparing them for roles in marketing, sales, branding, and related fields. Practical experiences such as internships, projects, and case studies may be included to enhance real-world application of marketing concepts.
1st Year OR 1st & 2nd Semester Syllabus of Bachelor Of Commerce (B.Com.) Marketing
| S.no | Subjects |
| 1 | Financial Accounting |
| 2 | Communication |
| 3 | Principles & Practice of Management & Business |
| 4 | Business Mathematics & Statistics |
2nd Year OR 3rd & 4th Semester Syllabus of Bachelor Of Commerce (B.Com.) Marketing
| S.No | Subjects |
| 1 | Information Technology & Its Application in Business |
| 2 | Principles of Marketing & e-Commerce |
| 3 | Financial Accounting |
| 4 | Direct & Indirect Taxation |
3rd Year OR 5th & 6th Semester Syllabus of Bachelor Of Commerce (B.Com.) Marketing
| S.no | Subjects |
| 1 | Consumer Behaviour & Sales Management |
| 2 | Retail Management & Marketing of Services |
| 3 | Product & Pricing Management + Marketing Communication |
| 4 | Rural Marketing & International Marketing |
| 5 | Project Work |
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