Bachelor of Tourism & Travel Management + Diploma in Tourism & Travel Management Syllabus Course
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4 Years
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Under Graduate
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Hotel Management and Hospitality
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4 Years
Under Graduate
Hotel Management and Hospitality
The combined syllabus of Bachelor of Tourism & Travel Management and Diploma in Tourism & Travel Management offers a comprehensive educational journey into the dynamic and thriving field of tourism and travel. This integrated program equips students with a deep understanding of tourism management, including its principles, practices, and the latest industry trends. With a dual focus on both undergraduate and diploma levels, students gain a competitive edge, mastering the art of travel planning, destination management, and customer service. Upon completion, graduates are well-prepared for diverse careers in the global tourism and travel sector, contributing to its growth and evolution.
| Semester | Subjects |
| Semester 1 | Introduction to Tourism and Travel Industry |
| Principles of Management | |
| Business Communication | |
| Tourism Geography | |
| Introduction to Hospitality Management | |
| Computer Applications in Tourism | |
| Foreign Language (Optional) | |
| Semester 2 | Tourism Marketing and Sales |
| Financial Management in Tourism and Travel | |
| Travel Agency and Tour Operations | |
| Principles of Accounting | |
| Hotel Operations and Management | |
| Research Methodology in Tourism and Travel | |
| Environmental Studies and Sustainable Tourism | |
| Semester 3 | Destination Management and Planning |
| Aviation Management | |
| Event Management | |
| Cultural Heritage and Tourism | |
| Customer Relationship Management | |
| Entrepreneurship Development in Tourism and Travel | |
| Industrial Training (Diploma) | |
| Semester 4 | Tourism Economics and Policy |
| Human Resource Management in Tourism and Travel | |
| E-Tourism and Online Travel Services | |
| Business Law in Tourism and Travel | |
| Hospitality Operations and Management | |
| Project Management in Tourism and Travel | |
| Industrial Training Report (Diploma) | |
| Semester 5 | Sustainable Tourism Development |
| Destination Marketing and Promotion | |
| Airline and Airport Management | |
| Event Planning and Operations | |
| Financial Analysis in Tourism and Travel | |
| Tourism Policy and Planning | |
| Dissertation (Bachelor's) | |
| Semester 6 | Strategic Management in Tourism and Travel |
| International Tourism Management | |
| Tour Guiding and Interpretation | |
| Risk Management in Tourism and Travel | |
| Ethics and Responsible Tourism | |
| Professional Development and Leadership | |
| Industry Research Project (Bachelor's) |
Projects
Throughout the course, students are typically required to undertake various
projects to gain practical exposure and develop their skills. Some common
project topics may include:
(1). Tourism destination marketing plan
(2). Event management for a cultural festival
(3). Customer satisfaction analysis in the hotel industry
(4). Sustainable tourism development project
(5). Travel package design and promotion
Case study on crisis management in the travel industry
Reference Books
Here are some popular reference books that students can consider for
further reading and enhancing their understanding of the subject:
(1). "Tourism Principles and Practice" by John Fletcher, Alan
Fyall, and David Gilbert
(2). "Hospitality Strategic Management: Concepts and Cases" by
Cathy A. Enz
(3). "Tourism Management: Analysis, Behaviour and Strategy" by
Arch G. Woodside and Geoffrey Crouch
(4). "Event Management: Principles and Practices" by Razaq Raj
and Tahir Rashid
(5). "Marketing for Hospitality and Tourism" by Philip Kotler,
John T. Bowen, James Makens, and Seyhmus Baloglu
(6). "Sustainable Tourism Development: Guide for Local
Planners" by World Tourism Organization (UNWTO)
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