MBA Media Management Syllabus - Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur

  • Years 2 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The MBA (Media Management) syllabus at Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur is designed to provide overall knowledge to the students with a strong foundation. MBA (Media Management) faculty at Mahatma Jyoti Rao Phoole University (MJRPU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA (Media Management) at Mahatma Jyoti Rao Phoole University (MJRPU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA (Media Management) syllabus at Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur maintains a balance between theoretical knowledge and practical knowledge.

MBA (Media Management) first year students at Mahatma Jyoti Rao Phoole University (MJRPU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA (Media Management) syllabus at Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur is also frequently updated to give industry relevant training and knowledge to students. Mahatma Jyoti Rao Phoole University (MJRPU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Mahatma Jyoti Rao Phoole University (MJRPU) enable MBA (Media Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA (Media Management) progress, students learn advanced topics and complex concepts. The MBA (Media Management) curriculum at Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur mainly focuses on analytical and critical thinking. As the MBA (Media Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA (Media Management) at Mahatma Jyoti Rao Phoole University (MJRPU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA (Media Management) curriculum at Mahatma Jyoti Rao Phoole University (MJRPU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA (Media Management) syllabus at Mahatma Jyoti Rao Phoole University (MJRPU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Mahatma Jyoti Rao Phoole University (MJRPU)

  1. Workshops and Seminars - Regular sessions with industry experts help MBA (Media Management) students at Mahatma Jyoti Rao Phoole University (MJRPU) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to Mahatma Jyoti Rao Phoole University (MJRPU) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - MBA (Media Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - Mahatma Jyoti Rao Phoole University (MJRPU) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Mahatma Jyoti Rao Phoole University (MJRPU), Jaipur for latest MBA (Media Management) curriculum.

MBA in Media Management Syllabus & Subjects

The MBA in Media Management program focuses on the dynamic media and entertainment industry. Core courses cover media business models, media marketing, and media law. Specialized subjects include digital media management, media production, and media ethics. Students often engage in media projects and internships with media companies. The curriculum prepares graduates for careers in media management, content production, and media marketing.

MBA in Media Management subjects is designed as a way to train students to specialize in media management. The main focus of this course is to develop interpersonal skills, team spirit, and leadership qualities and implement them in the media management sector. At the end of the course, the students will be trained in persuading, educating, and communicating, the four key activities in media.

Tabulated below is the semester-wise MBA Media Management syllabus followed in India:

Semesters Subjects
Semester I Managerial Communications
Information Technology
Organizational Behavior
Marketing Management
Management Concepts and Process
Managerial Economics
Introduction to Media Management
Semester II Business and Industrial Laws
Business Communication Skills
Radio Program Production
Print Media Reporting and Editing
Television Program Production
Human Resource Management
Consumer Behavior
Semester III Television Journalism
Retail Management
Strategic Management
Media Planning and Event Management
Sales and Advertising Management
Media Research
International Business
Semester IV Media Technologies
PR and Corporate Communication
Media Management on Print and Radio
New Age Media
Business Ethics and Management by India Values
Industrial and Service Marketing
Entrepreneurship & Innovation Management
Project
Core Subjects Media Planning & Event Management
Business Strategy & Finance
Entrepreneurship Development
Fundamentals of Management
Advertising Management
Broadcast Technology Management
Media Law & Ethics
Elective Subjects Media Economics
Media Marketing Management
Human Resource Management
Broadcast Journalism
Direction & Production for TV
Media Finance & Accounting
Media Research Dissertation

Projects

MBA in Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role.

Popular Media Management projects are:

(i). Media for Educational Purpose
(ii). Virtual Reality - Future of the Media
(iii). The Peculiarities of Children Media
(iv). The Freedom of Speech and its Impact on the Media
(v). Terrorism in the Media

Reference Books

Listed below are the best reference books for the MBA in Media Management course:

Name of Author Name of Book
Awasthy G C Broadcasting in India
Sanjaya Singh Gaur, Sanjay V Saggar Event Marketing & Mgt
R D Agrawal Organization and Management
Robbins S P Organizational Behavior
Kewal J Kumar Mass Communication in India

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