Bachelor in Digital Marketing Course Syllabus - MGM University, Aurangabad

  • Years 3 Years
  • Type Course Under Graduate
  • stream Games and Multimedia
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Bachelor in Digital Marketing syllabus at MGM University, Aurangabad is designed to provide overall knowledge to the students with a strong foundation. Bachelor in Digital Marketing faculty at MGM University specially focus on in-depth learning to relevant subjects. At first semester syllabus of Bachelor in Digital Marketing at MGM University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Bachelor in Digital Marketing syllabus at MGM University, Aurangabad maintains a balance between theoretical knowledge and practical knowledge.

Bachelor in Digital Marketing first year students at MGM University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. MGM University, Aurangabad also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Bachelor in Digital Marketing syllabus at MGM University, Aurangabad is also frequently updated to give industry relevant training and knowledge to students. MGM University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at MGM University enable Bachelor in Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Bachelor in Digital Marketing progress, students learn advanced topics and complex concepts. The Bachelor in Digital Marketing curriculum at MGM University, Aurangabad mainly focuses on analytical and critical thinking. As the Bachelor in Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Bachelor in Digital Marketing at MGM University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Bachelor in Digital Marketing curriculum at MGM University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Bachelor in Digital Marketing syllabus at MGM University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at MGM University

  1. Workshops and Seminars - Regular sessions with industry experts help Bachelor in Digital Marketing students at MGM University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to MGM University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Bachelor in Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - MGM University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the MGM University, Aurangabad for latest Bachelor in Digital Marketing curriculum.

Syllabus for Bachelor in Digital Marketing Course

The Bachelor in Digital Marketing program offers a comprehensive and forward-looking approach to the dynamic world of digital marketing. This syllabus is meticulously designed to equip students with the knowledge and skills needed to thrive in the ever-evolving digital landscape, where technology and consumer behavior continually shape marketing strategies.

Moreover, students will be exposed to practical experiences, including real-world marketing projects, digital advertising campaigns, and the use of marketing tools and platforms. Graduates will be well-prepared for careers in various facets of digital marketing, such as digital advertising, social media management, content marketing, and search engine optimization (SEO).

This syllabus places a strong emphasis on staying current with industry trends, emerging technologies, and innovative marketing practices. Students will have the opportunity to explore the latest developments in digital marketing, ensuring that they are not only ready to meet the demands of today's digital marketplace but are also prepared to shape their future.

1 Year OR 1st & 2nd Semester Syllabus of Bachelor in Digital Marketing

S.noSubjects
1Social Media: Contexts and Development
2Foundations of Marketing and Communications                                                    
3Digital Marketing Essentials
4Digital and Mobile Marketing
5Marketing Case Studies
6Brand Identity

2nd Year OR 3rd & 4th Semester Syllabus of Bachelor in Digital Marketing

S.NoSubjects
1Digital Marketing Analytics
2Creative Innovation
3Industry Lecture Series
4Computers & Information Systems                                                                              

3 Year OR 5th & 6th Semester Syllabus of Bachelor in Digital Marketing

S.noSubjects
1Digital Global Marketing
2Data Mining for Marketeers                      
3Digital Marketing Communications                                                                     
4Creative Leadership Lab
5Data Mining for Marketeers
7Practice 
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