An
MMS (Master's in Management Studies)
course is an advanced academic program designed to provide comprehensive
knowledge and skills in the field of marketing. It is typically a one to
two-year postgraduate program that delves into various aspects of marketing,
including market research, consumer behavior, branding, digital marketing, and
strategic marketing management. The curriculum often combines theoretical
concepts with practical applications, enabling students to develop a
well-rounded understanding of modern marketing practices.
The MMS marketing course usually covers a wide range of topics
to equip students with the tools they need to succeed in today's competitive
business landscape. Students can expect to explore areas such as data analysis,
market segmentation, product development, advertising, and social media
marketing. Additionally, many programs emphasize the importance of ethical
considerations in marketing practices and the role of sustainability in modern
marketing strategies. Hands-on projects, case studies, and internships may also
be incorporated to provide students with real-world experience and a deeper
understanding of the challenges marketers face.
Upon completing an MMS
marketing course,
graduates are well-prepared to pursue careers in various marketing roles across
industries. These roles could include marketing managers, brand managers,
market researchers, digital marketing specialists, and more. The program equips
students with the knowledge and skills needed to adapt to the rapidly evolving
marketing landscape and contribute effectively to the growth and success of
businesses in a global context.
Given below are a few of the important highlights of the course:
Particulars | Values |
Course Name | Master of Management Studies in Marketing |
Course Level | Post Graduate (PG) |
Course Duration | 2-years |
Examination Type | Semester System |
Eligibility Criteria | Graduation with 45% marks from a recognized institute |
Admission Process | Merit/ Entrance-Based |
Specialization | Marketing |
Internship | Yes |
Entrance Exams | CAT, MAT, XAT, CMAT, etc. |
Course Fee | INR 50,000 - 15,00,000 |
Average Annual Salary | INR 3,00,000 to 15,00,000 |
Top Recruiters | Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy Services, Cognizant Technologies Solution Corp, etc. |
Job Profiles | Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant etc. |
Studying
a course in MMS (Master of Management Studies) with a focus on marketing can
offer several benefits to individuals interested in pursuing a career in
marketing or related fields. Here are some reasons why you might consider
studying an MMS marketing course:
(1).
In-Depth Knowledge
An
MMS marketing course provides you with a comprehensive understanding of various
marketing concepts, strategies, and tactics. You'll gain insights into consumer
behavior, market analysis, branding, advertising, digital marketing, and more.
(2).
Specialization
The
specialization in marketing allows you to focus on an area of interest within
the broader field of business. This can help you build a strong foundation and
expertise in marketing-related subjects, which can be advantageous in the job
market.
(3).
Career Opportunities
Marketing
is a crucial function in almost every industry. By obtaining a degree in MMS
marketing, you'll be qualified for various roles such as brand manager, market
research analyst, digital marketing specialist, advertising executive, product
manager, and more.
(4).
Adaptation to Trends
The
field of marketing is constantly evolving due to technological advancements and
changing consumer behaviors. A formal education in MMS marketing can help you
stay up-to-date with the latest trends and tools in the industry.
(5).
Networking
While
pursuing an MMS marketing course, you'll have the opportunity to connect with
fellow students, professors, and professionals in the field. Networking can
open a doorway to internships, job opportunities, and collaborations.
(6).
Practical Skills
MMS
marketing programs often include hands-on projects, case studies, and
internships that allow you to apply theoretical concepts to real-world
scenarios. This practical experience can enhance your problem-solving skills
and make you more job-ready.
(7).
Global Perspective
Many MMS programs have an international focus, exposing you to diverse marketing strategies and cultural considerations. This can be especially valuable in today's global business environment.
MMS Marketing v/s MBA
The following table shows the comparison between MMS marketing and MBA courses:
Parameters | MMS Marketing | MBA |
Course Overview | This course comprises a study relating to market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. | This course provides students with a wide spectrum to choose their field of work from. |
Duration | 2 years | 2 years |
Eligibility Criteria | Bachelor’s degree in relevant discipline from a recognized university | Bachelor’s degree in relevant discipline from a recognized university |
Admission Process | Entrance-Based | Entrance-Based |
Average Annual Fees | INR 5,000 -15,00,000 | INR 2,00,000 -30,00,000 |
Average Annual Salary | INR 3,00,000- 10,00,000 | INR 5,00,000- 20,00,000 |
Job Roles | Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc. | Sales Manager, Brand Manager, Human Resources Manager, etc. |
Read
More: MBA
Listed below are some of the top MMS Marketing Colleges in India which offer the course:
Name of College | Average Annual Fee(INR) |
Indian Institute of Management Ahmedabad (IIMA) | INR 30,00,000 |
Indian Institute of Management Bangalore (IIMB) | INR 19,00,000 |
Indian Institute of Management Calcutta (IIMC) | INR 3,82,000 |
Indian School of Business (ISB), Hyderabad | INR 3,54,000 |
Jamnalal Bajaj Institute of Management Studies (JBIMS) | INR 3,00,000 |
Faculty of Management Studies (FMS), University of Delhi | INR 1,00,000 |
Xavier School of Management (XLRI) | INR 27,40,000 |
S.P. Jain Institute of Management and Research (SPJIMR) | INR 20,75,000 |
FAQs
(1). What is a Master of Management
Studies (MMS) in Marketing?
Ans.
A Master of Management Studies in Marketing is a graduate-level program
designed to provide students with advanced knowledge and skills in the field of
marketing. It covers a wide range of topics related to marketing strategies,
consumer behavior, market research, digital marketing, branding, and more.
(2). What are the prerequisites for
this program?
Ans.
Prerequisites can vary by institution, but most MMS programs require applicants
to have a bachelor's degree from a recognized institution. Some programs might
also require work experience, standardized test scores (like GMAT or GRE), and
letters of recommendation.
(3). What courses are typically
included in the curriculum?
Ans.
Curriculum varies between institutions, but common courses might include
Marketing Strategy, Consumer Behavior, Brand Management, Market Research,
Digital Marketing, Marketing Analytics, Product Management, and International
Marketing.
(4). How long does the program usually
take to complete?
Ans.
MMS in Marketing programs typically take 1 to 2 years to complete on a
full-time basis. Part-time options might be available, which could extend the
duration.
(5). What career opportunities are
available after completing this program?
Ans.
Graduates of an MMS in Marketing program can pursue various roles in marketing
and related fields. These include marketing managers, brand managers, digital
marketing specialists, market researchers, product managers, sales managers,
and more.
(6). Is there a thesis or capstone
project requirement?
Ans.
Some programs might require a thesis or a capstone project, while others might
have comprehensive exams or practical projects as part of the curriculum. It's
important to check the program details to understand the specific requirements.
(7). How much does the program cost?
Ans.
Tuition costs vary widely depending on the institution, location, and program
duration. It's recommended to research the tuition fees of the specific
programs you're interested in.
(8). Are there opportunities for
internships or practical experience?
Ans.
Many MMS in Marketing programs offer internship opportunities, co-op programs,
or practical projects with real-world companies. These experiences can provide
valuable hands-on learning and networking opportunities.
(9). Can I specialize in a particular
area of marketing?
Ans.
Some programs might offer specialization options within marketing, such as
Digital Marketing, Brand Management, or Marketing Analytics. It's worth
checking if the program you're interested in provides these options.
(10). How can I apply for the program?
Ans. Application processes vary by institution, but generally, you'll need to submit an online application form, transcripts, letters of recommendation, a statement of purpose, and any required test scores. Be sure to review the specific application requirements for the program you're interested in.