Post Graduate Diploma in Advertising & Event Management Syllabus

Syllabus of PGD in Advertising & Event Management

The Post Graduate Diploma in Advertising & Event Management program emphasizes advertising strategies, event planning, and marketing communications. Core courses cover advertising principles, event management, and integrated marketing communications. Specialized subjects include media planning, event marketing, and brand activation. Students often work on advertising campaigns and event projects to gain practical experience in the field. Graduates are well-prepared for careers in advertising, event management, and marketing communications.

PGD in Aspects of Media, Marketing & Events Course Syllabus & Subjects

PGD in Aspects of Media, Marketing & Events Course Projects

(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel was conducted.

(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.

(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.

(iv). Customer feedback from internet purchasing studies.

(v). The effect of social media on current Indian journalism practices.

(vi). Media creditability's impact on civil servants' news consumers.

(vii). Public relations impact on improved peace in higher institutions.

(viii). Print media's part in spreading awareness about drug abuse.

 (ix). Ethics of the journalism profession and the Indian press.

 (x). Google Search Marketing Case Study Analysis.

Reference Books for a PGD in Aspects of Media, Marketing & Events Course

PGD in Aspects of Media, Marketing & Events books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: