Post Graduate Diploma in Advertising & Event Management Syllabus - National Academy of Event Management and Development (NAEMD, Jaipur)

  • Years 1 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode
  • university verified
Written By universitykart team | Last updated date Jul, 07, 2024

The Post Graduate Diploma in Aspects of Media, Marketing & Events syllabus at National Academy of Event Management and Development (NAEMD), Jaipur is designed to provide overall knowledge to the students with a strong foundation. Post Graduate Diploma in Aspects of Media, Marketing & Events faculty at National Academy of Event Management and Development (NAEMD) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Post Graduate Diploma in Aspects of Media, Marketing & Events at National Academy of Event Management and Development (NAEMD), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Post Graduate Diploma in Aspects of Media, Marketing & Events syllabus at National Academy of Event Management and Development (NAEMD), Jaipur maintains a balance between theoretical knowledge and practical knowledge.

Post Graduate Diploma in Aspects of Media, Marketing & Events first year students at National Academy of Event Management and Development (NAEMD) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. National Academy of Event Management and Development (NAEMD), Jaipur also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Post Graduate Diploma in Aspects of Media, Marketing & Events syllabus at National Academy of Event Management and Development (NAEMD), Jaipur is also frequently updated to give industry relevant training and knowledge to students. National Academy of Event Management and Development (NAEMD) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at National Academy of Event Management and Development (NAEMD) enable Post Graduate Diploma in Aspects of Media, Marketing & Events students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Post Graduate Diploma in Aspects of Media, Marketing & Events progress, students learn advanced topics and complex concepts. The Post Graduate Diploma in Aspects of Media, Marketing & Events curriculum at National Academy of Event Management and Development (NAEMD), Jaipur mainly focuses on analytical and critical thinking. As the Post Graduate Diploma in Aspects of Media, Marketing & Events course unfolds, students develop several important skills that increases their employability. As per syllabus of Post Graduate Diploma in Aspects of Media, Marketing & Events at National Academy of Event Management and Development (NAEMD) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Post Graduate Diploma in Aspects of Media, Marketing & Events curriculum at National Academy of Event Management and Development (NAEMD) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Post Graduate Diploma in Aspects of Media, Marketing & Events syllabus at National Academy of Event Management and Development (NAEMD) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at National Academy of Event Management and Development (NAEMD)

  1. Workshops and Seminars - Regular sessions with industry experts help Post Graduate Diploma in Aspects of Media, Marketing & Events students at National Academy of Event Management and Development (NAEMD) to stay updated with current trends.
  2. Group Projects - Collaborative projects according to National Academy of Event Management and Development (NAEMD) syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Post Graduate Diploma in Aspects of Media, Marketing & Events syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - National Academy of Event Management and Development (NAEMD) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the National Academy of Event Management and Development (NAEMD), Jaipur for latest Post Graduate Diploma in Aspects of Media, Marketing & Events curriculum.

Syllabus of PGD in Advertising & Event Management

The Post Graduate Diploma in Advertising & Event Management program emphasizes advertising strategies, event planning, and marketing communications. Core courses cover advertising principles, event management, and integrated marketing communications. Specialized subjects include media planning, event marketing, and brand activation. Students often work on advertising campaigns and event projects to gain practical experience in the field. Graduates are well-prepared for careers in advertising, event management, and marketing communications.

PGD in Aspects of Media, Marketing & Events Course Syllabus & Subjects

Sno. Subjects
1 Media Communication & Strategy
2 Marketing Management
3 Event Planning & Management
4 Consumer Behavior
5 Digital Marketing & Social Media
6 Brand Management
7 Public Relations & Corporate Communication
8 Media Production & Content Creation
9 Advertising ( Integrated Marketing Communication)
10 Market Research & Analytics
11 Event Logistics & Budgeting
12 Media Ethics & Regulations
13 Creative Writing
14 Media Psychology & Audience Analysis
15 E-commerce & Digital Business Models

PGD in Aspects of Media, Marketing & Events Course Projects

(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour with relation to the Aircel was conducted.

(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.

(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.

(iv). Customer feedback from internet purchasing studies.

(v). The effect of social media on current Indian journalism practices.

(vi). Media creditability's impact on civil servants' news consumers.

(vii). Public relations impact on improved peace in higher institutions.

(viii). Print media's part in spreading awareness about drug abuse.

 (ix). Ethics of the journalism profession and the Indian press.

 (x). Google Search Marketing Case Study Analysis.

Reference Books for a PGD in Aspects of Media, Marketing & Events Course

PGD in Aspects of Media, Marketing & Events books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author Name of Book
Kavita Karan Globalization and Media: Global Village of Babel
S. Raghunath Indian Media in a Globalised World
Neil Patel Digital Marketing for Dummies
Subhankar Das Digital Marketing: Strategy, Implementation and Practice
Philip Kotler Marketing Management
Kevin Lane Keller Strategic Brand Management
Al Ries and Jack Trout Positioning: The Battle for Your Mind
Philip J. Kitchen Marketing Communications: Principles and Practice

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