MBA (Marketing)
Introduction of MBA (Marketing)
MBA Marketing is a popular two-year MBA program for individuals who want to study market strategies, branding, advertising, and how to manage marketing resources.
MBA Marketing Admission 2021 candidates must have a minimum of 50% in their undergraduate degree and valid results in the CAT, ATMA, MAT, or any other national level MBA test. After the CAT results are released in January, the admission procedure for top MBA marketing institutions such as IIMs and IITs begins.
An overview of MBA (Marketing)
MBA Marketing students learn how to use statistics, storytelling, communications, consumer behavior, and management skills to create a narrative around any product or service. With the rise of digital marketing in India, MBA marketing has taken on a new meaning.
Companies must become more efficient in reaching out to a global audience as time passes and more digitization occurs. As a result, traditional marketing tactics have fallen out of favor since 2015, with digital marketing taking the lead. A Master of Business Administration with a Marketing concentration is known as an MBA Marketing.
Benefits of MBA (Marketing)
- Traditional marketing methods are no longer the only focus of an MBA marketing degree; new-age ideas such as digital marketing, social media marketing, and email marketing are now included.
- Following your MBA in Marketing, you have the option of switching to consulting or entrepreneurial management since the course content prepares you for such positions.
- According to payscale, a marketing manager's average income is INR 9,03,076 a year, which is higher than an HR manager (INR 7,82,489) or an operations manager (INR 7,82,489). (INR 8,32,787).
- One of the most popular and in-demand MBA concentrations is advertising. Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, and others are among the top recruiters for MBA marketing graduates.
- Every company relies on marketing to develop customer loyalty and improve income, so MBA marketing is popular.
- In MBA placements, the marketing sector is regarded to be the most popular. According to IIM Ahmedabad Placements 2021 statistics, Marketing was the second most popular recruitment industry after Finance, with HUL offering the highest CTC of INR 27 lakhs per annum.
Eligibility criteria for MBA (Marketing)
The following are the fundamental qualifying requirements for MBA Marketing admissions:
- A bachelor's degree from an accredited college or institution in any field. A passing grade of 50% or an equal CGPA is required.
- For all restricted category candidates (SC/STs), there is a 5% relaxation, making the passing percentage 45 percent.
- Some institutions enable final-year students to apply if they produce a letter from the principal stating that they have no objections.
- Some schools, like the IIMs, consider high merit scores of 60% or above.
Career and job profile after MBA (Marketing)
Freshers in MBA Marketing may expect to earn between INT 20,000 and 60,000 per month. In addition, brand manager, sales manager, public relations manager, digital marketing, marketing executive, marketing specialist, and a variety of other roles are available for MBA Marketing applicants.
MBA Marketing graduates are eligible to apply for fresher employment positions in the field. For example, advertising, consulting, retail, banking, tourism, digital media, entertainment, and many more hire MBA marketing freshers. The starting wage for freshers, according to Quikr, is INR 20,000.
Various future scopes of MBA (Marketing)
Candidates who complete an MBA in marketing can work as sales executives or marketing managers in reputable organizations and businesses.
So, if you are planning to pursue your career in this field, you can start your career for better future scope and opportunities.Â
Campus
Sundargarh
University
National Institute of Technology, Rourkela (NIT Rourkela)
Delivery Mode
Eligibility
Bachelor's Degree from a recognized university with 45%
Duration
2 Years
Type of Course
Post Graduate
National Institute of Technology, Rourkela (NIT Rourkela) Highlights
| Established in | 1961 |
| University Type | Autonomous Institute |
| Recognized by | AICTE , INI , NBA , |
| Courses | 32 |
MBA (Marketing)
Introduction of MBA (Marketing)
MBA Marketing is a popular two-year MBA program for individuals who want to study market strategies, branding, advertising, and how to manage marketing resources.
MBA Marketing Admission 2021 candidates must have a minimum of 50% in their undergraduate degree and valid results in the CAT, ATMA, MAT, or any other national level MBA test. After the CAT results are released in January, the admission procedure for top MBA marketing institutions such as IIMs and IITs begins.
An overview of MBA (Marketing)
MBA Marketing students learn how to use statistics, storytelling, communications, consumer behavior, and management skills to create a narrative around any product or service. With the rise of digital marketing in India, MBA marketing has taken on a new meaning.
Companies must become more efficient in reaching out to a global audience as time passes and more digitization occurs. As a result, traditional marketing tactics have fallen out of favor since 2015, with digital marketing taking the lead. A Master of Business Administration with a Marketing concentration is known as an MBA Marketing.
Benefits of MBA (Marketing)
- Traditional marketing methods are no longer the only focus of an MBA marketing degree; new-age ideas such as digital marketing, social media marketing, and email marketing are now included.
- Following your MBA in Marketing, you have the option of switching to consulting or entrepreneurial management since the course content prepares you for such positions.
- According to payscale, a marketing manager's average income is INR 9,03,076 a year, which is higher than an HR manager (INR 7,82,489) or an operations manager (INR 7,82,489). (INR 8,32,787).
- One of the most popular and in-demand MBA concentrations is advertising. Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, and others are among the top recruiters for MBA marketing graduates.
- Every company relies on marketing to develop customer loyalty and improve income, so MBA marketing is popular.
- In MBA placements, the marketing sector is regarded to be the most popular. According to IIM Ahmedabad Placements 2021 statistics, Marketing was the second most popular recruitment industry after Finance, with HUL offering the highest CTC of INR 27 lakhs per annum.
Eligibility criteria for MBA (Marketing)
The following are the fundamental qualifying requirements for MBA Marketing admissions:
- A bachelor's degree from an accredited college or institution in any field. A passing grade of 50% or an equal CGPA is required.
- For all restricted category candidates (SC/STs), there is a 5% relaxation, making the passing percentage 45 percent.
- Some institutions enable final-year students to apply if they produce a letter from the principal stating that they have no objections.
- Some schools, like the IIMs, consider high merit scores of 60% or above.
Career and job profile after MBA (Marketing)
Freshers in MBA Marketing may expect to earn between INT 20,000 and 60,000 per month. In addition, brand manager, sales manager, public relations manager, digital marketing, marketing executive, marketing specialist, and a variety of other roles are available for MBA Marketing applicants.
MBA Marketing graduates are eligible to apply for fresher employment positions in the field. For example, advertising, consulting, retail, banking, tourism, digital media, entertainment, and many more hire MBA marketing freshers. The starting wage for freshers, according to Quikr, is INR 20,000.
Various future scopes of MBA (Marketing)
Candidates who complete an MBA in marketing can work as sales executives or marketing managers in reputable organizations and businesses.
So, if you are planning to pursue your career in this field, you can start your career for better future scope and opportunities.Â
Campus
Sundargarh
University
National Institute of Technology, Rourkela (NIT Rourkela)
Delivery Mode
Eligibility
Bachelor's Degree from a recognized university with 45%
Duration
2 Years
Type of Course
Post Graduate
National Institute of Technology, Rourkela (NIT Rourkela) Highlights
| Established in | 1961 |
| University Type | Autonomous Institute |
| Recognized by | AICTE , INI , NBA , |
| Courses | 32 |
Syllabus of MBA (Marketing)
Year 1
| S.No | Subjects |
| 1 | Management Concepts |
| 2 | Cost and Management Accounting |
| 3 | Business Environment |
| 4 | Marketing Management |
| 5 | Quantitative Techniques in Management |
| 6 | Consumer Behaviour |
| 7 | Managerial Economics |
| 8 | Production and Operations Management |
| 9 | Statistical Analysis and Operations Research |
| 10 | Advertising Management                         |
| 11 | Managerial Communication |
| 12 | Human Resource Management |
| 13 | Financial Management |
| 14 | Accounting and Managerial Decisions                                 |
Year 2
| S.No | Subjects |
| 1 | Strategic Management |
| 2 | Management Information System                                  |
| 3 | Entrepreneurship Development |
| 4 | Product and Brand Management |
| 5 | International Business  |
| 6 | Sales and Distribution Management         |
| 7 | Industrial Marketing |
| 8 | Integrated Marketing Communication |
| 9 | Retail Management |
| 10 | Logistics and Supply Chain Management |
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