2 Years
Post Graduate
Management
NIPS Hotel Management Ranchi Master in Marketing Management is a 2-year master's program divided into four semesters. The minimum eligibility is to pursue this course if candidates completed their bachelor's degree or its equivalent with at least 50% of marks from the authorized college or institute. Admission to the Master in Marketing Management course depends upon the commencement of the applicant's performance in a relevant entrance exam, and a resulting round of counseling. The programs delve into marketing theory and practice, covering areas like consumer behavior, market research, branding, digital marketing, and strategic marketing planning. The program instructs graduates for a wide variety of career paths within the public, and private sectors. Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, Marketing Analyst, and Marketing Strategist. The average salary of the candidates in this field is INR 6.25 Lacs.
NIPS Hotel Management Ranchi Master in Marketing Management course furnishes candidates with theoretical and practical training to build up skills to run the marketing branch of a business or organization. Courses include directing, conducting, and analyzing broad market research before assembling marketing campaigns. Candidates may also learn about management, product development, and sales promotion. Career openings after this course like marketing management, technical writing, sales, consulting, training, etc. Candidates may also find jobs in computer companies, stores, utility companies, food producers, construction firms, art organizations, manufacturing firms, and alike.
Here are details of the Master in Marketing Management Highlights at NIPS Hotel Management Ranchi
| Category | Details |
|---|---|
| University Name | NIPS Hotel Management Ranchi |
| Program Name | Master in Marketing Management (MMM) |
| Duration | 2 Years (Full-Time) |
| Eligibility | Bachelor's degree (minimum 50% marks), Entrance Exam (varies by university) |
| Core Subjects | Marketing Strategy, Consumer Behavior, Digital Marketing, Brand Management, Market Research, Sales Management |
| Management Subjects | Business Strategy, Financial Management, Leadership & Organizational Behavior, Project Management |
| Skills Acquired | Marketing Analytics, Customer Insights, Brand Positioning, Advertising, Sales Planning, Negotiation Skills |
| Career Options | Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, Advertising Executive |
| Average Salary | INR 6-18 LPA (varies by experience and location) |
| Top Recruiters | FMCG Companies, E-commerce, IT Firms, Retail, Banking, Advertising Agencies, Consulting Firms |
| Job Sectors | Digital Marketing, FMCG, E-commerce, Advertising, Retail, Banking, Media & Entertainment |
NIPS Hotel Management Ranchi Master in Marketing Management Fees are dependent on the university and the duration of the course. The Master in Marketing Management course fees change from year to year. Students need to visit the university website to check all details related to course fees. The fees may also include an admission fee, hostel fees, mess charges, etc. NIPS Hotel Management Ranchi accepts fees via the mode specified by the university, and the amount varies depending on the program. Students can check all the details related to the full course fees offered by the NIPS Hotel Management Ranchi.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Fees
| Fee Category | Details | Amount (INR) |
| Application Fee | One-time non-refundable fee for application | Get Details |
| Tuition Fees | Yearly fees for Master in Marketing Management | Get Details |
| Examination Fees | Per semester exam fee | Get Details |
| Library Fees | Annual library access fee | Get Details |
| Hostel Fees | Accommodation (varies by room type) | Get Details |
| Mess Fees | Monthly mess charges (if availing hostel) | Get Details |
| Security Deposit | A refundable deposit is made at the time of admission | Get Details |
| Laboratory Fees | For subjects requiring practicals (if applicable) | Get Details |
| Other Miscellaneous Fees | Annual fees for various student services | Get Details |
NIPS Hotel Management Ranchi Admission to the Master in Marketing Management program is now open for the year 2025. Admission to this course will be granted strictly based on the candidate's performance in the entrance test conducted by the university followed by a Group Discussion and Personal Interview. However, the university also offers direct admission to this course based on merit. Candidates can apply to this course both in online and offline mode. Admission generally starts in July to August. Admission to this course will be granted only to those candidates who clear the cut-off marks decided by the university and also meet the other necessary admission requirements decided by the admission authority.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi important dates
| Event | Expected Date |
|---|---|
| Application Start Date | September 2024 |
| Application Deadline (Round 1) | December 2024 |
| Application Deadline (Round 2) | February 2025 |
| Application Deadline (Round 3) | April 2025 |
| Entrance Exam Dates | November 2024 – January 2025 (varies by exam) |
| Interview Process | January – May 2025 (depends on the round) |
| Final Admission Results | March – June 2025 |
| Course Commencement | June – August 2025 |
NIPS Hotel Management Ranchi Master in Marketing Management Application Procedure Applicants may apply for this course admission by visiting the university's official website. The admission process for the 2025-26 batch has already started and candidates can access the application form on the official website of the university they want to pursue. Submitting the application form, and appearing for the entrance exam at the allotted exam center on the specified date and time. The general entrance tests are the Central Universities Entrance Test, Joint Entrance Examination, and state entrance tests. Go through counseling depending on your entrance test scores. The application process typically involves filling out an application form online, students have to visit the University's official website and enter all the necessary details correctly in the form. After which you have to visit the university campus in person will all the documents required such as Graduation Mark Sheet, Degree, ID proof, and Photographs to complete the admission process. After the admission process, the final allotment of seats to the candidates takes place and the candidate is required to deposit the course fee and register for the respective academic year.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Application Process
| Stage | Details |
|---|---|
| Eligibility Criteria | Bachelor's degree with a minimum of 50% marks (45% for reserved categories). Some universities may require work experience. |
| Entrance Exams | CAT, MAT, XAT, GMAT, CMAT, ATMA, or university-specific entrance exams. |
| Application Form | Apply online through university/college websites. Fill out details, upload documents, and pay the application fee. |
| Entrance Exam Score | Candidates are shortlisted based on entrance exam scores. |
| Group Discussion (GD) Personal Interview (PI) | Shortlisted candidates participate in GD and PI rounds. Some institutes conduct a Written Ability Test (WAT). |
| Final Selection | Based on entrance exam score, academic record, GD/PI performance, work experience (if applicable), and overall profile. |
| Admission Offer | Selected candidates receive an admission offer and must pay the required fees to confirm their seat. |
NIPS Hotel Management Ranchi Master in Marketing Management Eligibility Criteria Candidates need to visit the official website of the university to see the eligibility criteria and the entrance exam. The basic eligibility criteria to pursue this course candidates must have completed a bachelor's degree or an equivalent degree from a recognized University. The qualifying aggregate score required is 55% of the marks of a bachelor's degree. They should get a minimum aggregate score of 55% in graduation (40% in the case of SC/ST and OBC students). Candidates who have passed the Entrance Examination like CAT/XAT/CET as prescribed by the institutions are eligible for admission. Applicants need to go through GD/PI conducted by the university. There are no age limits for pursuing this course at this university.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Eligibility Criteria
| Criteria | Details |
|---|---|
| Educational Qualification | Bachelor's degree in any discipline from a recognized university with a minimum of 50% marks (45% for reserved categories). |
| Entrance Exams | Scores from CAT, XAT, CMAT, MAT, GMAT, SNAP (varies by institute). |
| Work Experience | Not mandatory, but some institutes prefer candidates with 1-2 years of experience. |
| Age Limit | No specific age limit (varies by institution). |
| Additional Requirements | Some institutes may require a Statement of Purpose (SOP), Letters of Recommendation (LORs), and a Personal Interview (PI) as part of the admission process. |
NIPS Hotel Management Ranchi Master in Marketing Management Cutoff Candidates must have the admission cutoff mark for a Master in Marketing Management course at this university, usually 50%. The most popular Master in Marketing Management Entrance in India are CAT and MAT. The university takes in MBA students through the CAT exam. Other entrance exams for MBA are mostly limited to university or state. Candidates must obtain a minimum of 50% at the undergraduate level, usually required, and a relaxation of 5% for reserved categories. The General category will have a higher cutoff compared to reserved categories such as OBC, SC, and ST. The candidates can check the course-wise and category-wise cutoffs on the official website of the university.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Cutoff
| Entrance Exam | Expected Cutoff Percentile/Score |
|---|---|
| CAT | 75-90 percentile |
| XAT | 70-85 percentile |
| MAT | 600-750 score |
| CMAT | 80-95 percentile |
| MAH CET | 90-99 percentile |
| GMAT | 500-700 score |
NIPS Hotel Management Ranchi Master in Marketing Management Curriculum is aimed at equipping students with an advanced understanding of marketing practices and principles. Students generally study core areas of marketing strategy, consumer behavior, and market research. The curriculum usually encompasses courses in digital marketing, branding, and advertising. Students also study areas concerning sales management, marketing analytics, and product development. Graduates are adequately equipped for marketing management, brand management, and internet marketing careers across many industries. The course makes sure that the students possess all the publicity in covering the whole range from advertising and marketing domination to buyer satisfaction and product principles.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Curriculum
| Semester | Core Subjects | Management Subjects | Marketing Specialization |
|---|---|---|---|
| Semester 1 | Principles of Marketing, Business Communication | Financial Accounting, Organizational Behavior | Consumer Behavior, Sales & Distribution Management |
| Semester 2 | Business Analytics, Market Research | Managerial Economics, Business Strategy | Advertising & Brand Management, Digital Marketing |
| Semester 3 | Marketing Strategy, Product & Pricing Management | Operations Management, Entrepreneurship & Innovation | Retail Marketing, B2B Marketing, Social Media Marketing |
| Semester 4 | International Marketing, Customer Relationship Management (CRM) | Corporate Governance & Ethics, Leadership & Negotiation | Services Marketing, Integrated Marketing Communication, Capstone Project |
NIPS Hotel Management Ranchi Master in Marketing Management placements can provide career opportunities for students in areas like brand management, digital marketing, product management, and market research, across various industries. Candidates who have completed the Master in Marketing Management have a wide variety of job opportunities in the private and government sectors as well. Candidates may do marketing through web designing, social media, pay-per-click, search media optimization, search engine optimization, and articles. After completing a Master's in Marketing Management, they can expect an average starting salary package ranging from INR 6 to 12 LPA in India, with potential for higher earnings as they gain experience and advance in their career.
Here are details about the Master in Marketing Management at NIPS Hotel Management Ranchi Placement
| Category | Details |
|---|---|
| Placement Rate | 85-95% (varies by institute) |
| Average Salary | INR 6-15 LPA (depends on experience & location) |
| Highest Salary | INR 18-30 LPA (top institutes & roles) |
| Top Recruiters | HUL, P&G, Nestlé, Amazon, Google, Tata, Infosys, Accenture, Deloitte, Ogilvy, Flipkart |
| Job Roles | Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, Advertising Executive |
| Recruitment Process | Aptitude Test, Group Discussion, Personal Interview, Case Study (varies by company) |
| Internship Opportunities | Paid internships in FMCG, E-commerce, IT, Consulting, and Media sectors |
| Industries Hiring | FMCG, E-commerce, Retail, Advertising, Banking, Consulting, IT & Digital Marketing Agencies |
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