3 Years
Under Graduate
Management
The BBA (Branding & Advertising) syllabus at NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai is designed to provide overall knowledge to the students with a strong foundation. BBA (Branding & Advertising) faculty at NMIMS School of Branding and Advertising (NMIMS SOBA) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Branding & Advertising) at NMIMS School of Branding and Advertising (NMIMS SOBA), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Branding & Advertising) syllabus at NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai maintains a balance between theoretical knowledge and practical knowledge.
BBA (Branding & Advertising) first year students at NMIMS School of Branding and Advertising (NMIMS SOBA) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Branding & Advertising) syllabus at NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai is also frequently updated to give industry relevant training and knowledge to students. NMIMS School of Branding and Advertising (NMIMS SOBA) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at NMIMS School of Branding and Advertising (NMIMS SOBA) enable BBA (Branding & Advertising) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Branding & Advertising) progress, students learn advanced topics and complex concepts. The BBA (Branding & Advertising) curriculum at NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai mainly focuses on analytical and critical thinking. As the BBA (Branding & Advertising) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Branding & Advertising) at NMIMS School of Branding and Advertising (NMIMS SOBA) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Branding & Advertising) curriculum at NMIMS School of Branding and Advertising (NMIMS SOBA) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Branding & Advertising) syllabus at NMIMS School of Branding and Advertising (NMIMS SOBA) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at NMIMS School of Branding and Advertising (NMIMS SOBA)
Note: Given below syllabus is based on the available web sources. Please verify with the NMIMS School of Branding and Advertising (NMIMS SOBA), Mumbai for latest BBA (Branding & Advertising) curriculum.
The syllabus for the Bachelor of Business Administration (BBA) in Capital Market program focuses on financial markets and investment strategies. Students often study financial instruments, investment analysis, and portfolio management. The curriculum typically includes courses on capital market regulations, financial derivatives, and risk management. Students also explore topics related to international finance and financial modeling. Additionally, ethical considerations and sustainability practices in capital markets may be integrated into the syllabus. Practical experiences such as investment analysis projects and market simulations are typically part of the program to help students gain hands-on experience in capital market operations. Graduates are well-prepared for careers in investment analysis, portfolio management, and financial planning within the capital market industry.
BBA (Branding & Advertising) Syllabus & Subjects
The BBA (Branding & Advertising) program is divided into semesters. The BBA (Branding & Advertising) studies topics are listed below:
| Semesters | Subjects |
| Semester I | Principles of Marketing |
| Introduction to Advertising | |
| Business Communication | |
| Fundamentals of Branding | |
| Principles of Management | |
| Financial Accounting | |
| Semester II | Consumer Behavior |
| Advertising Design and Concepts | |
| Digital Marketing | |
| Brand Management | |
| Business Ethics and CSR | |
| Microeconomics | |
| Semester III | Advertising Research and Analytics |
| Integrated Marketing Communications | |
| Marketing Strategy | |
| Media Planning and Buying | |
| Organizational Behavior | |
| Semester IV | Copywriting and Creative Development |
| Public Relations | |
| E-commerce and Social Media Marketing | |
| Brand Identity and Visual Communication | |
| Human Resource Management | |
| Semester V | International Marketing |
| Advertising Campaign Management | |
| Strategic Branding | |
| Marketing Analytics | |
| Entrepreneurship and Innovation | |
| Elective 1 | |
| Semester VI | Retail Marketing |
| Creative Strategy and Planning | |
| Branding Ethics and Sustainability | |
| Digital Advertising Strategies | |
| Elective 2 | |
| Final Project |
Projects are an essential component of any BBA (Branding & Advertising) program. The program focuses on group or individual projects that allow instructors to gauge how well their pupils are performing and comprehending in the field of advertising and branding.
The most typical projects for a BBA (Branding & Advertising)include the following:
(i). A thorough brand analysis of the Delhi telecommunications industry's consumer behaviour in relation to Aircel was conducted.
(ii). Analysis of Coca-Cola's Brand Positioning Implementing CRM in a Business Analysing the Business's Client Acquisition Plan.
(iii). Knowledge of Attitudes Of Consumers Towards Recycled Packaging Research on product packaging and its effects on consumers.
(iv). Customer feedback from internet purchasing studies.
(v). Consumer Perceptions of Recycled Packaging and Awareness.
(vi). Case Study on the Indian Consumer Electronics Sector.
(vii). Marketing Plan for Dabur Vatika Hair Oil and Dabur Chyawanprash Samsung Consumer Behaviour.
BBA (Branding & Advertising) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Santosh Sahu | Advertising and Branding: Concepts and Practices |
| Manisha Singhai | Branding: Cases and Concepts |
| N. Kumar | Advertising Management |
| Shaleen Kumar Singh | Branding: The Indian Context |
| Rajeev Batra | Advertising: Principles and Practice |
| Kavita Sharma | Integrated Marketing Communication: A Consumer-Driven Approach |
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